Competing chipmakers Intel and AMD are joining forces on an advisory group for x86 computing. Invented by Intel and launched in 1978, the x86 architecture remains one of the most widely used platforms in the world, but has already been displaced by ARM in mobile, and is now fending off a challenge from that architecture in the AI space. Also participating in the x86 advisory are Broadcom, Dell, Google, Hewlett Packard Enterprise, HP Inc., Lenovo, Meta, Microsoft, Oracle and Red Hat, joined by tech luminaries Linus Torvalds, inventor of Linux, and Epic Games founder and CEO Tim Sweeney. Read more

Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Read more

Just in time for the holiday season, Google Shopping is launching an AI-powered personalized feed that recommends items customers might like. The redesign is coming to desktop and mobile devices in the U.S. in the coming weeks. Suggested items are based on search and YouTube histories as well as AI inference. Shoppers will get “an AI-generated brief with top things to consider” in finding the right item, plus a curated feed of products. For now, the brief will be labeled “experimental,” and Google is encouraging feedback for the times AI doesn’t get it 100 percent right. Read more

Adobe has launched a public beta of its Generate Video app, part of the Firefly Video model, which users can try for free on a dedicated website. Login is required, and there is still a waitlist for unfettered access, but the Web app facilitates up to five seconds of video generation using text and image prompts. It can turn 2D pictures into 3D animation and is also capable of producing video with dynamic text.  The company has also added an AI feature called “Extend Video” to Premiere Pro to lengthen existing footage by two seconds. The news has the media lauding Adobe for beating OpenAI’s Sora and Google’s Veo to market. Read more

OpenAI has announced Swarm, an experimental framework that coordinates networks of AI agents, and true to its name the news has kicked over a hornet’s nest of contentious debate about the ethics of artificial intelligence and the future of enterprise automation. OpenAI emphasizes that Swarm is not an official product and says though it has shared the code publicly it has no intention of maintaining it. “Think of it more like a cookbook,” OpenAI engineer Shyamal Anadkat said in a social media post, calling it “code for building simple agents.” Read more