Microsoft has laid out an ambitious plan to develop its own AI superintelligence as it moves to separate its artificial intelligence plans from those of OpenAI, the startup it has financed to the tune of $13 billion, an investment valued at $135 billion following OpenAI’s restructuring as a for-profit public benefit company structure. Microsoft has reorganized to concentrate internal AI efforts under a unit called the MAI Superintelligence Team led by group CEO Mustafa Suleyman. MAI will work towards “Humanist Superintelligence (HSI): incredibly advanced AI capabilities that always work for, in service of, people and humanity more generally,” Suleyman says. Read more

Snap Inc. has secured San Francisco-based Perplexity as its new partner in artificial intelligence, with Perplexity’s AI-powered answer engine to become an in-app feature of social service Snapchat starting in early 2026. Snapchat’s community of over 943 million monthly active users will be able to converse with Perplexity, asking questions and getting “clear, conversational answers drawn from verifiable sources,” Snap explains. Perplexity will pay Snap $400 million over the next year through a combination of cash and equity, gaining access to Snap’s mobile-native audience, comprised of more than 75 percent of 13–34-year-olds in over 25 countries. Read more

Amazon Ads and iHeartMedia are expanding their partnership with a new programmatic audio offering that lets Amazon DSP advertisers access iHeart’s streaming audio portfolio. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s streaming audio portfolio to connect with listeners across devices like smartphones, smart speakers, tablets, game consoles and more. Access to iHeartPodcasts and broadcast radio stations will follow in 2026. The deal “brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale,” Amazon says. Read more

Netflix is substituting a new metric for advertising reach, the monthly active viewer, or MAV, which quantifies the number of viewers gathering around the screen. This replaces the monthly active user (MAU) measurement, which measures by account, something Netflix feels is less accurate for the purpose of media buyers. “Our move to viewers means we can give a more comprehensive count of how many people are actually on the couch,” including friends and family, says Netflix President of Advertising Amy Reinhard. The streamer is also experimenting with dynamic ad templates that use mix-and-match creative elements based on viewer behaviors. Read more

Spotify passed 700 million monthly active users in Q3, with subscribers hitting 281 million, a 12 percent increase over the same period in 2024. Total revenue was $4.9 billion, up 12 percent year-over-year, while net income surged 200 percent to $1 billion, attributed to price hikes, subscriber growth and strict cost management. The Swedish company surpassed analyst expectations on both the top and bottom lines. Revenue from premium subscriptions grew 9 percent in Q3. Advertising revenue for the period was down 6 percent, however, to about $515 million. Spotify recently integrated with ChatGPT so that users can get podcast and music recommendations from the popular chatbot. Read more