Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year

Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

The European Commission has opened five investigations targeting Apple, Google, Meta and Amazon with regard to its new Digital Markets Act (DMA) antitrust rules. Under examination are steering practices with regard to Google and Apple and their app stores, potential “self-preferencing” tactics by Google and Amazon, Meta’s “pay or consent” policy for ad targeting, Apple’s compliance with “user choice” obligations, and also its recent App Store price adjustments for third parties. The vetting is expected to last for 12 months. The DMA was adopted in 2022 and goes into force this May. Continue reading EU’s Digital Markets Act Investigation Targets Big Tech Firms

Stability AI has released Stable Video 3D, a generative video model based on the company’s foundation model Stable Video Diffusion. SV3D, as it’s called,  comes in two versions. Both can generate and animate multi-view 3D meshes from a single image. The more advanced version also let users set “specified camera paths” for a “filmed” look to the video generation. “By adapting our Stable Video Diffusion image-to-video diffusion model with the addition of camera path conditioning, Stable Video 3D is able to generate multi-view videos of an object,” the company explains. Continue reading Stable Video 3D Generates Orbital Animation from One Image

Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts

Amazon’s net sales for Q4 were $170 billion, a 14 percent increase year-over-year. For the full year 2023, net sales were up by 12 percent to $574.8 billion. “This Q4 was a record-breaking holiday shopping season and closed out a robust 2023 for Amazon,” CEO Andy Jassy said in the recent earnings release. The results included October Prime Day and holiday season shopping. Outstanding Q4 performers included ad sales, up 27 percent to $14 billion, and Amazon Web Services, which brought in $24.2 billion, growing 13 percent.”What we’re most pleased with is the continued invention and customer experience improvements across our businesses,” Jassy added. Continue reading Growth in Ad Sales, AWS Drive Amazon Profit Up 200 Percent

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details

Amazon this week began serving advertising to Prime Video customers who did not elect to pay an additional $2.99 per month in addition to the basic annual Prime membership of $139 per year or $14.99 per month. Adding commercials is estimated to potentially bring in more than $3 billion a year for Amazon, which is expected to have 2023 revenue of around $567 billion. The surplus will come in handy to pay out $1 billion a year over 11 years for the rights to NFL’s “Thursday Night Football.” The ad-supported Prime Video service launches in the U.S., Canada, UK and Germany, with Mexico, France, Italy, Spain and Australia following later in the year. Continue reading Amazon Stands to Gain $3 Billion a Year from Prime Video Ads

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

FedEx is launching a single platform e-commerce solution called fdx that offers end-to-end e-commerce solutions for any size business. “FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” FedEx President and CEO Raj Subramaniam said, announcing the unit from the National Retail Federation’s Big Show in Manhattan. “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence.” Continue reading FedEx Launching a New Turn-Key B2B E-Commerce Solution

U.S. Consumer Product Safety Commission (CPSC) Chair Alexander Hoehn-Saric spoke with CTA Senior Director of Regulatory Affairs Rachel Nemeth during CES 2024 about the challenges of extending safety to products that are constantly evolving and incorporating new technologies such as machine learning and artificial intelligence. Nemeth pointed out that the agency’s authorizing statute was enacted in 1972 and was last amended in 2008. “We’re doing a lot of good work with the statute we have,” Hoehn-Saric responded. “But we’re changing the way we operate. We talk a lot about machine learning and AI.” Continue reading CES: Championing Consumer Product Safety in the Age of AI

Nuconomi CTO Greg Carron, tech and business journalist Molly Wood, and CBS Sports Radio host JR Jackson spoke with Consumer Technology Association Senior VP of Government Affairs Michael Petricone about how they’ve integrated artificial intelligence into their artistic expression. “The synergy of technology and creativity is creating a profound transformation,” explained Petricone. Reporter and climate change investor Wood noted that synergy led to the launch of Molly Wood Media where she uses AI to streamline her process. “I used AI to make myself a cyborg and do everything I want to do as a human being,” she said. “Turns out I don’t need a producer.” Continue reading CES: Creators Talk About Integrating AI into Their Media Work

Amazon has launched a new service called Your Books that allows customers to see all the books they have purchased, borrowed or saved across print, Kindle and Audible. In addition to serving as a reading history, the hub also serves personalized discovery suggestions designed to drive sales. “Simply type ‘Your Books’ in the search bar on the Amazon Store, and the top result will open the Your Books feature. Once there, the Library tab contains every book you have ever bought or borrowed from Amazon,” the e-retail giant explains. Continue reading Amazon Launches ‘Your Books’ for Lists, Recommendations

The U.S. saw record Cyber Monday sales, with shoppers dropping $12.4 billion, according to Adobe Analytics, which tracked roughly 1 trillion retail website visits resulting in purchases of more than 100 million products. Top-selling items included Hot Wheels toys, Microsoft’s Xbox Series X game console, televisions and small kitchen appliances. Spending was up by 9.6 percent over last year’s event, according to Adobe, which crowned Cyber Monday 2023 “the biggest online shopping day of all time.” Although consumers continue to fret about the economy, sales were propelled by discounts and offers to “buy now, pay later.” Continue reading Cyber Monday Marks Biggest U.S. Online Shopping Day Ever

American consumers set a new online shopping record for Black Friday, spending $9.8 billion on November 24, a record for the famous sales day and a 5.7 percent increase over 2022, according to Adobe Analytics. Thanksgiving Day online sales were also strong, rising 5.5 percent to $5.6 billion, per Adobe, which predicts that Cyber Monday numbers will blow past both those days, projecting U.S. consumer spending of between $12 billion and $12.4 billion for another new record. A notable trend during the holiday shopping weekend was increased reliance on “buy now, pay later” deals. Continue reading Black Friday Sets Sales and Mobile Shopping Records in U.S.