YouTube Shorts to Enhance Ad Revenue Sharing for Creators

YouTube Shorts is preparing to unveil a new creator revenue-sharing plan designed to bury TikTok, according to recent reports. YouTube has rewarded creators with more than $30 billion in advertising revenue in the past three years. By contrast, TikTok pays creators not through a percentage of ad revenue, but through a Creator Fund, announced in 2020, that now stands at $2 billion worldwide. YouTube is said to considering for Shorts creators a 45-percent ad revenue share from their clip views in a program more aligned with the 55 percent payout for long-form video creators in its Partner Program. Continue reading YouTube Shorts to Enhance Ad Revenue Sharing for Creators

California Attorney General Files Antitrust Suit Against Amazon

California attorney general Rob Bonta has filed an antitrust lawsuit against Amazon, claiming the e-tailer has managed to bend competition and pricing to its will. Only about 25 million of Amazon’s 147 million U.S. customers are domiciled in California, but if the measure succeeds it could impact regulations across the country and across the globe. “For years, California consumers have paid more for their online purchases because of Amazon’s anticompetitive contracting practices,” Bonta said Wednesday. “Amazon’s market dominance, allowing the company to make increasingly untenable demands on its merchants,” resulted in “higher prices and more control.” Continue reading California Attorney General Files Antitrust Suit Against Amazon

Meta Expands Advantage Program with AI-Powered Ad Tools

Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools

MarqVision Raises $20 Million to Help Monitor and Protect IP

Intellectual property protection is leveraging the power of AI using search. MarqVision is a firm built around monitoring e-commerce and general content platforms policing IP rights, with particular attention to blockchain and NFTs. The Los Angeles-based startup has raised $20 million in Series A funding to further its goal of detecting counterfeits and having them removed from points of online distribution and sale. Originally incubated at Y Combinator, MarqVision has put together a client base that spans from luxury brands LVMH, Ralph Lauren and Baccarat to the more populist Pokémon. Continue reading MarqVision Raises $20 Million to Help Monitor and Protect IP

Amazon Reports Online Sales Are Down While Revenue Is Up

Amazon increased revenue by 7 percent to $121.2 billion in the second quarter, beating analyst expectations and sending the stock soaring 12 percent despite a $2 billion loss. That contrasts with a $7.8 billion profit for the same period last year. The loss was due in part to Amazon’s investment in the electric car company Rivian, whose value has plunged this year. “Despite continued inflationary pressures in fuel, energy, and transportation costs, we’re making progress on the more controllable costs we referenced last quarter, particularly improving the productivity of our fulfillment network,” said Amazon CEO Andy Jassy. Continue reading Amazon Reports Online Sales Are Down While Revenue Is Up

Google Delays Alternative to Cookies for Its Chrome Browser

Google is delaying plans to phase out third-party ad tracking cookies on its Chrome browser until late 2024. The move will have broad ramifications as to how ads are targeted on websites. The Alphabet unit has been working under its Privacy Sandbox initiative since 2019 to find less intrusive alternatives to cookie-tracking technology. Google has been working with developers, publishers, marketers, regulators and advertisers to test its cookie alternative, and says feedback indicates more time is needed to test and evaluate the Privacy Sandbox before it’s phased-in to Chrome worldwide. Continue reading Google Delays Alternative to Cookies for Its Chrome Browser

YouTube Partners with Shopify in Latest E-Commerce Push

YouTube has partnered with Shopify so creators and merchants can showcase products across both platforms. Eligible creators can now link their Shopify store to their YouTube channel and leverage Shopify’s real-time inventory syncing. Additionally, U.S. creators can enable onsite checkout, allowing visitors to complete purchases without leaving YouTube. Implementation is accessible through the Shopping tab in YouTube Studio. In addition, beginning next week YouTube will add shopping to its Explore tab, featuring goods from the U.S., Brazil and India, with additional countries to roll out later this year. Continue reading YouTube Partners with Shopify in Latest E-Commerce Push

Disney Accelerator Startups Focus on Web3, Immersive Tech

The Walt Disney Company has announced the six companies to participate in its latest business accelerator program. The 2022 Disney Accelerator focuses on tech startups involved in Web3 and immersive experiences through work in augmented reality, NFTs and artificial intelligence. The six participants are: Flickplay, Inworld, Lockerverse, Obsess, Polygon and Red 6. Disney will offer participants investment capital, co-working space, guidance from Disney’s senior leadership team and an executive mentor. The Accelerator program will conclude with a Demo Day this fall at the Walt Disney Studios lot in Burbank, California. Continue reading Disney Accelerator Startups Focus on Web3, Immersive Tech

Amazon Offers Concessions to Call Off EU’s Antitrust Probes

In the wake of the European Union’s strict new digital-competition laws, Amazon has proposed settlements in two EU antitrust cases. The U.S.-based e-commerce giant says it will stop using non-public data it obtains from the activities of independent sellers on its marketplace to inform its own business decisions in competition with those sellers. A separate investigation found Amazon to be self-dealing with regard to its Buy Box and Prime plans, resulting in a commitment to give third-party sellers equal treatment. The commitments would remain in force for five years, monitored by a trustee reporting to the European Commission. Continue reading Amazon Offers Concessions to Call Off EU’s Antitrust Probes

Instagram Targets a Pro Broadcast Look with ‘Live Producer’

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

Collectibles Come to Social Shopping via eBay Live Platform

E-commerce company eBay is launching eBay Live, a live shopping platform that lets people browse, chat and purchase items from anywhere in the world using beta technology that combines entertainment with instant purchasing. The first series will offer a curated selection of rare trading cards from top eBay seller Bleecker Trading, and will be hosted by trading card enthusiast DJ Skee. The new platform is designed for social shopping, “allowing our community to come together over shared interests and merchandise,” explained eBay vice president of collectibles, electronics and home Dawn Block. Continue reading Collectibles Come to Social Shopping via eBay Live Platform

Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Continue reading Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

Amazon Plans to Continue Diversifying Despite Tough Times

Despite slowing e-commerce sales growth and signs of a global recession, Amazon plans to continue diversifying through investments like building a brick-and-mortar grocery chain, launching a satellite network for Internet delivery, expanding Alexa services, and developing self-driving cars — including through Zoox, an autonomous taxi subsidiary. That was the message from company CEO Andy Jassy at the Bloomberg Technology Summit in San Francisco. The remarks come after Amazon posted its first quarterly loss in seven years in Q1, which also marked the company’s slowest revenue growth since 2001. Continue reading Amazon Plans to Continue Diversifying Despite Tough Times

Amazon Intros Invite-Based Ordering for High-Demand Items

Amazon is combatting inventory shortages with a new invite-based ordering protocol for high-demand products, starting with U.S. fulfillment of the Sony PlayStation 5 game console, followed by Microsoft’s Xbox Series X. The idea is to prevent hoarding by “scalpers” who program bots to buy in quantity then resell the items at significant markup. Participation does not require Prime membership, merely a request for the invitation. Amazon plans to roll the program out to more countries as it strives to ensure a positive shopping experience for individual customers and households. Continue reading Amazon Intros Invite-Based Ordering for High-Demand Items

Chinese Technology Companies Are Experiencing Slowdowns

China’s tech sector is taking a hit. Revenue for e-commerce giant Alibaba posted what appears to be its most sluggish quarterly increase ever, at 9 percent, with competitor JD.com also paced among its worst performances, with revenue up 18 percent for Q1. The nation’s search engine leader, Baidu, reported 1 percent revenue growth, while Tencent remained flat. Supply chain problems due to the COVID-19 resurgence in conjunction with Beijing’s recent measures to battle back monopolies are cited as causes for the negative market turn. Since late 2020, China has been investigating alleged monopolistic practices among many top corporations. Continue reading Chinese Technology Companies Are Experiencing Slowdowns