Adobe Analytics Reports a First Time Drop for Cyber Monday

Consumers spent $10.7 billion on Cyber Monday, representing a 1.4 percent decrease compared to last year. The sales drop marks the first time that Adobe Analytics reported a decrease in spending on a major shopping day (the firm has been tracking e-commerce since 2012). Adobe still anticipates record-breaking online shopping activity through the overall holiday season. According to the web analytics firm, U.S. consumers spent $109.8 billion online from November 1 through Cyber Monday, marking an 11.9 percent jump over 2020 for the same period. Continue reading Adobe Analytics Reports a First Time Drop for Cyber Monday

Amazon Positioned for Holiday Crunch with Network Buildout

During the COVID-19 pandemic, Amazon not only added workers to keep up with surging demand, it nearly doubled the size of its fulfillment network, adding 450 new facilities for storage, sorting and shipping, according to MWPVL International, a supply chain logistics consultancy. The e-commerce giant now has 930 facilities across the U.S. where it employs more than 950,000 people, according to its Q2 earnings report. While it’s hiring and infrastructure expansion have largely been concentrated near big cities, which helps mitigate supply-chain disruptions while also speeding shipping times, Amazon is still urging holiday shoppers to order early. Continue reading Amazon Positioned for Holiday Crunch with Network Buildout

YouTube Tests Shoppable Video, Holiday Live-Stream Events

YouTube announced it plans to expand into e-tailing with the launch of Holiday Stream and Shop, a week-long live-streaming event in which hand-picked social media stars will use the video platform to offer their own merchandise as well as branded goods. YouTube, which is part of Alphabet’s Google, has for years teased the idea of introducing online shopping, but the concept gained momentum when the COVID-19 pandemic triggered explosive growth in e-commerce. Meanwhile, NBCUniversal also plans an interactive live-streamed shopping experience. Continue reading YouTube Tests Shoppable Video, Holiday Live-Stream Events

CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion

Tech sales during the 2021 October through December holiday season will reach $142.5 billion, according to the Consumer Technology Association, which says the projection represents “a very slight 0.5 percent increase from 2020.” A record 191.3 million U.S. adults plan to purchase technology as a holiday gift, the CTA says, adding that its 28th Annual Consumer Technology Holiday Purchase Patterns report “could have important implications” for fourth quarter TV advertising. The study found that 83 percent of U.S. adults “are unaffected by or more likely to purchase tech due to the pandemic.” Continue reading CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion

PayPal Not Planning to Acquire Image-Sharing App Pinterest

Financial tech company PayPal clarified that it is not currently pursuing a deal to acquire image-sharing social platform Pinterest, shelving reports that surfaced last week, at least for the time being. PayPal stock rose approximately 3 percent while Pinterest shares fell 12 percent on news that the digital pinboard site was not being wooed to the tune of $70 per share, largely in stock, for a deal valued at roughly $45 billion. Assuming discussions were taking place, it’s hard to know if PayPal got cold feet, caving to a mostly negative market response, or decided now may not be the time to grow. Continue reading PayPal Not Planning to Acquire Image-Sharing App Pinterest

Fintech Giant PayPal Explores $45B Acquisition of Pinterest

PayPal is on an expansion path according to media reports of an offer to purchase of Pinterest at $70 per share in a $45 billion deal, mostly in stock. PayPal as of its most recent quarterly report, issued July 28, had $311 billion in receipts for Q2. PayPal’s share price fell 5 percent on the news, ending at $258.36 per share Wednesday. The move marks a decisive interest by PayPal to stake its claim in the space where content meets e-commerce. Pinterest, meanwhile, has launched a $20 million Creator Rewards fund and added more video features to its site. Continue reading Fintech Giant PayPal Explores $45B Acquisition of Pinterest

U.S. and Five European Nations Strike Deal on Digital Taxes

An international move to eliminate digital-service taxes has gained momentum on news of an agreement between the U.S. and five European countries with whom it was polarized in its fight to retire the digital tax. Such taxes affect Big Tech companies like Amazon, Apple, Facebook and Google. In all, 136 countries agreed to retool international corporate taxation at last week’s Fourth G20 Finance Ministers and Central Bank Governors meeting in Washington, D.C. The deal immediately bans adding any new digital taxes, although the timing to implement reversal of existing taxes remains unclear. Continue reading U.S. and Five European Nations Strike Deal on Digital Taxes

TikTok Parent ByteDance Planning Global Shopping Platform

China’s ByteDance is preparing to launch a global shopping platform to compete with Amazon and Alibaba’s AliExpress, according to Business Insider, which gleaned the plan through the company’s job postings. Unclear is whether the retail app would be rolled out as a separate service or integrated into ByteDance’s popular TikTok, which in August added integration with Shopify. It is speculated the new service will specialize in selling products made in China to international buyers. The move follows Amazon’s removal of thousands of third-party Chinese sellers it alleged were using fake reviews and violating its rules. Continue reading TikTok Parent ByteDance Planning Global Shopping Platform

Google to Update Its Product Searches to Attract Advertisers

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

Amazon’s POS System Will Take on Shopify, Square, PayPal

Amazon is developing a new point-of-sale system designed to lure small businesses that use Shopify, Square and PayPal for checkout needs. The new POS system manages in-store and online transactions, adds Amazon checkout options, provides inventory counts and offers business analytics. The system also integrates with existing Amazon services, including the Prime membership program, the One palm-based identification technology, and the Flex delivery network. Amazon also reportedly tasked its “Project Santos” team with a POS system that could be sold to third-party sellers. Continue reading Amazon’s POS System Will Take on Shopify, Square, PayPal

Amazon Readies Launch of Fire TV Sets with Alexa Assistant

E-commerce giant Amazon is readying the October launch of its own Fire TV sets featuring its Alexa voice assistant. The Amazon Fire TV Omni Series 4K, which starts at $409.99, and the Amazon Fire TV 4-Series 4K, which starts at $369.99, will be available on Amazon’s website and at Best Buy stores. Toshiba and Insignia, Best Buy’s house brand, have sold TVs powered by Amazon’s Fire TV operating system, the latter since 2018. Amazon adds TVs to its other branded products including clothing, groceries and even batteries. Continue reading Amazon Readies Launch of Fire TV Sets with Alexa Assistant

Amazon to Open Cashierless Whole Foods Stores Next Year

Amazon plans to open two “Just Walk Out” Whole Foods stores in 2022, in Washington D.C. and Sherman Oaks, California, leveraging the same technology used in its Amazon Go and Amazon Fresh stores. The company also offers the technology for sale to other retailers. This marks the first time that Amazon is using its cashierless technology at the 500-store Whole Foods, which it bought in 2017. Shoppers enter and leave the store by scanning a QR code in Amazon or Whole Foods apps and motion sensors track their shopping choices. Continue reading Amazon to Open Cashierless Whole Foods Stores Next Year

TikTok and Shopify Partner to Pilot In-App Shopping Feature

TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature

China’s New Data Privacy Law Targets Big Tech Companies

China passed the Personal Information Protection Law (PIPL) for data privacy, to take effect November 1 of this year. The law is similar to the European Union’s General Data Protection Regulation (GDPR) and includes a requirement for organizations and individuals to minimize data collection of Chinese citizen’s personal data and obtain prior consent. Unlike the GDPR, however, the Chinese law is not expected to limit state surveillance or access to such data, though it could apply to lower-level government agencies. Continue reading China’s New Data Privacy Law Targets Big Tech Companies

Amazon to Expand Physical Footprint with New Retail Stores

Amazon revealed its plans to open brick-and-mortar retail stores in the United States, with the first locations slated for California and Ohio. Amazon stores will be about 30,000 square feet smaller than most department stores, similar to smaller versions opened by Bloomingdale’s and Nordstrom. The stores will give Amazon another outlet to sell its electronics and private-label goods, but what other brands it might offer aren’t final. Amazon’s dominance in e-commerce contributed to the failure of malls and other physical stores. Continue reading Amazon to Expand Physical Footprint with New Retail Stores