Snap Unveils New AR Features for Advertisers, Pushing Trend

COVID-19 drove consumers to online shopping, with eMarketer reporting that global e-commerce sales grew to $4.28 trillion in 2020, from $3.35 trillion the previous year. Many advertisers shifted spending to social media platforms, according to the Interactive Advertising Bureau, which said that such ad revenue grew 16.3 percent to $41.5 billion last year and represented almost one-third of all digital advertising. Now Snap, Facebook, Pinterest and TikTok have debuted ads that use augmented reality to market products. Continue reading Snap Unveils New AR Features for Advertisers, Pushing Trend

Snap Introduces Augmented Reality Spectacles for Creators

During last week’s Snap Partner Summit 2021, Snap showcased Spectacles, a new augmented reality version of its glasses that is not yet commercially available. Instead, the goal is to inspire creators to design new augmented reality experiences, with the aim of capitalizing on e-commerce. The company also updated the Scan feature, which, in concert with partners, allows use of the camera to identify everything from plants to dog breeds and car models. Chief executive Evan Spiegel said the moves are “a meaningful step forward in our platform strategy.” Continue reading Snap Introduces Augmented Reality Spectacles for Creators

Fashion Industry Leverages Games, Apps and Virtual Shows

Fashion lovers now have games designed just for them, including “Drest,” which debuted in 2019, the brainchild of former editor-in-chief of Harper’s Bazaar UK Lucy Yeomans. Louis Vuitton collaborated with Riot Games on prestige skins for the League of Legends World Championship Finals and Riot is now teaming with Japanese casual wear retailer UNIQLO. High-fashion outfits from Marc Jacobs and Valentino have appeared in the video game series “Animal Crossing.” Luxury fashion brands are increasingly drawn to partake in the game industry, which made $175 billion in 2020. Continue reading Fashion Industry Leverages Games, Apps and Virtual Shows

Pinterest Rolls Out Idea Pins, Like Stories But Not Ephemeral

Pinterest has been moving away from its identity as a social network and making moves toward e-commerce. Now, the company is introducing Idea Pins, which it calls “an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.” Similar to the Stories feature common with other apps, Idea Pins consist of video clips up to 60 seconds that users can tap through. New publishing tools to create Idea Pins include video-first features, editing tools and updates. Continue reading Pinterest Rolls Out Idea Pins, Like Stories But Not Ephemeral

Amazon Wins Appeal Against European Commission Decision

A European Union court struck down a 2017 European Commission decision ordering Amazon to pay $300 million (250 million Euros) in taxes, saying that regulators failed to prove the company had an illegal advantage and that its analysis was “incorrect in several respects.” The Commission’s executive vice president Margrethe Vestager has spearheaded a campaign against several Big Tech companies, including Apple and Google. It was her second recent defeat after the General Court overturned a 2016 decision against Apple. Continue reading Amazon Wins Appeal Against European Commission Decision

ByteDance’s TikTok Tests E-Commerce and Job Search Tools

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools

Amazon Is Busy Fighting Counterfeit Goods and Fake Reviews

In its first Brand Protection Report, Amazon revealed that it “seized and destroyed” 2+ million counterfeit products sent to Amazon warehouses in 2020 and “blocked more than 10 billion suspected bad listings before they were published in our store.” The products were destroyed so they would not be “resold elsewhere in the supply chain.” This number, however, only represents products from sellers that used Amazon fulfillment services. Amazon also removed tech accessory brands linked to fake review schemes. Continue reading Amazon Is Busy Fighting Counterfeit Goods and Fake Reviews

YouTube Unveils Interactive Features, New Original Programs

As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Continue reading YouTube Unveils Interactive Features, New Original Programs

Amazon’s Profits, Income, Stock Price Skyrocket During 2020

For Q1 2021, Amazon reported record profits of $26 billion, more than the previous three quarters combined, with net income more than tripling to $8.1 billion and revenue of $108 billion, surpassing FactSet’s analyst predictions. In addition to Amazon’s successful quarter, Apple, Facebook, Google and Microsoft all enjoyed major upticks in profits and revenues, the result of the increased need for their products and services during the COVID-19 pandemic. Amazon expects that its Q2 sales will reach between $110 billion and $116 billion. Continue reading Amazon’s Profits, Income, Stock Price Skyrocket During 2020

YouTube Revenue Could Surpass Netflix Numbers This Year

Google’s YouTube earned $6.01 billion in advertising revenue in Q1, a 49 percent growth from the $4 billion a year ago. In Q4, YouTube’s growth rate was 46 percent. But, more notably, its current growth rate is almost twice that of Netflix’s, which reported a 24 percent revenue bump in Q1 and anticipates 19 percent growth in Q2. Market data provider Refinitiv reported that, should the trajectory continue, YouTube is on track to take in between $29 billion and $30 billion in revenue in 2021, compared to Netflix’s expected $29.7 billion. Continue reading YouTube Revenue Could Surpass Netflix Numbers This Year

Facebook Advertising Revenue Soared in the Latest Quarter

Facebook’s advertising revenue rose 46 percent in the last quarter compared year-over-year, to $25.44 billion, and its profit almost doubled to $9.5 billion or $3.30 per share. That growth may not continue now that Apple is allowing users to opt out of being tracked by apps. Facebook chief operating officer Sheryl Sandberg said the company has been preparing for Apple’s new rule. Facebook expects revenue to slow in Q3 and Q4, even as its shares rose 6 percent in after-hours trading, a gain of 16 percent over the past three months. Continue reading Facebook Advertising Revenue Soared in the Latest Quarter

Amazon: Jeff Bezos Touts New Vision for Employee Success

In the wake of Amazon warehouse workers in Alabama voting against unionization, company founder and chief executive Jeff Bezos stated that, “it’s clear to me that we need a better vision for how we create value for employees — a vision for their success.” Seventy percent of workers at the Alabama warehouse voted against the union. Bezos, who will step down as chief executive — but remain as chair — in Q3 this year, touted the fact that Amazon helped 200+ million Amazon Prime members save $630 each during the year. Continue reading Amazon: Jeff Bezos Touts New Vision for Employee Success

China Targets 34 Internet Platforms for Antitrust Compliance

Since China fined Alibaba $2.8 billion for violating antimonopoly regulations, 34 Chinese companies have publicly pledged to comply with those laws. The State Administration for Market Regulation (SAMR), the country’s antitrust watchdog, published 12 statements, including those from TikTok owner ByteDance, Baidu search engine, and e-commerce platforms JD.com and Pinduoduo. The companies all vowed to build a fair and competitive market in specific areas. SAMR said it planned to publish more such avowals. Continue reading China Targets 34 Internet Platforms for Antitrust Compliance

China Signals Tighter Big Tech Regulation with Alibaba Fine

The Chinese State Administration for Market Regulation (SAMR) fined e-commerce giant Alibaba $2.8 billion for antitrust violations, a rebuke to its founder, high-profile tycoon Jack Ma. Investigation into whether Alibaba prevented sellers from offering their goods on other e-commerce platforms began in December. The official Communist Party newspaper called monopolies “the great enemy of the market economy” and said regulation was “a kind of love and care.” In 2015, China fined Qualcomm $975 million, also for antitrust violations. Continue reading China Signals Tighter Big Tech Regulation with Alibaba Fine

Defeated Union Calls Foul on Amazon Win, Continues Efforts

Although workers at an Amazon warehouse in Alabama voted against unionizing with the Retail, Wholesale and Department Store Union (RWDSU), that union’s president Stuart Appelbaum said it planned to challenge the results, accusing Amazon of “illegal and egregious behavior during the campaign.” RWDSU director of communications Chelsea Connor specified that “alleged behavior” included placement of a USPS mailbox on the grounds of the warehouse, which some workers described as intimidating because they believed Amazon was monitoring voters. Continue reading Defeated Union Calls Foul on Amazon Win, Continues Efforts