Hailuo, the free text-to-video generator released last month by the Alibaba-backed company MiniMax, has delivered its promised image-to-video feature. Founded by AI researcher Yan Junjie, the Shanghai-based MiniMax also has backing from Tencent. The model earned high marks for what has been called “ultra realistic” video, and MiniMax says the new image-to-video feature will improve output across the board as a result of “text-and-image joint instruction following,” which means Hailuo now “seamlessly integrates both text and image command inputs, enhancing your visuals while precisely adhering to your prompts.” Read more

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Read more

The theme of Zoomtopia 2024 was “an AI-first work platform for human connection,” with the release of the custom Zoom AI Companion 2.0 for Zoom Workplace, an AI assistant that costs $12 per month that starting next year will have the ability to create custom AI avatars. Initially available for short video presentations to share with internal teams, the eventual goal is to have a “digital twin” that can participate in meetings and calls. The avatars will “save time and production costs” with segments that work with Zoom Clips for internal circulation in brief messages to colleagues. Read more

OpenAI has added publishing powerhouse Hearst to its formidable list of media partners. The force behind outlets including Cosmopolitan, Elle, Esquire, Car & Driver, Popular Mechanics, San Francisco Chronicle and Houston Chronicle will allow more than 20 magazine brands and over 40 newspapers to provide “a vast array of lifestyle content” as well as local news and niche insights to ChatGPT’s professed 200 million weekly users as well as, presumably, on the prototype SearchGPT that launched in July (with a planned ChatGPT integration). Read more

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Read more