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CES: Microsoft Keynote on Promises, Responsibility of Tech

Microsoft president Brad Smith’s CES keynote balanced Microsoft’s global footprint with the opportunities, challenges and responsibilities of technology, government and people. Smith illustrated these themes with sections on massive data, environmental impact, cybersecurity, privacy, artificial intelligence, regulation, and a call for a 9/11-type commission to protect the future by understanding the threats of the present. Smith wrapped his remarks with the words of John F. Kennedy from 1962 when he said, “Technology has no conscience of its own. Whether it becomes a force for good or ill depends on man.” Read more

CES: Acceleration of Technology, Adoption in 5G’s First Year

During this week’s CES 2021, Deloitte Consulting principal Dan Littman led an inquiry into how the 5G rollout fared in 2020, with AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman. “5G is a new-generation wireless technology filled with complexity of technology, ecosystems and government requirements,” said Littman. “And 2020 made everything a little more challenging.” He asked Chow and Holcman to describe how 5G has been challenged and/or accelerated during the year. Read more

CES: AT&T and Qualcomm Executives Discuss 5G Use Cases

Deloitte Consulting principal Dan Littman, AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman discussed current and future 5G use cases and obstacles to deployment during a CES 2021 session. Chow noted her group is seeing “the smart factory of the future,” especially due to sensitivities over human contact and proximity during COVID-19. “Education is similar,” she said. “We’re still heavily virtual and we won’t go [all the way] back to the way it was.” Read more

CES: Advertisers Need Better Measurement to Embrace OTT

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Read more

CES: Sessions Examine the Potential of Quantum Computing

Two CES 2021 panels addressed the current state and anticipated advances in quantum computing, which is already being applied to problems in business, academia and government. However, the hardware is not as stable and robust as people would like, and the algorithms are not yet up to the task to solve the problems that many researchers envision for them. This has not stopped entrepreneurs, major corporations and governments from dedicated significant resources in R&D and implementations, nor from VCs and sovereign funds making major bets on who the winners will be. Read more

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