Google Imagines Future Business Model for YouTube Shorts

Introduced in select markets a little more than a year ago and rolled out globally in July, YouTube Shorts generated more than 15 billion daily views worldwide by late September (up from 6.5 billion daily views worldwide in March), according to YouTube parent Google. The format caps videos at 60-seconds and is designed to rival TikTok, which claims 1 billion active monthly users, putting it among the most rapid-growth platforms ever. Even with YouTube Shorts’ healthy growth, the company has just begun testing advertising and monetization approaches for the short-form video experience. Continue reading Google Imagines Future Business Model for YouTube Shorts

Lawmakers See Solution in Regulating Facebook’s Algorithm

U.S. lawmakers agitated by the recent testimony of Facebook whistleblower Frances Haugen and related media reports are homing in on the social network’s News Feed algorithm as ripe for regulation, although First Amendment questions loom. The past year has seen Congress introduce or reintroduce no fewer than five bills that expressly focus on software coding that decides who sees what content on social media platforms. In addition to the U.S., laws advancing the idea of regulating such algorithms are gaining momentum in the European Union, Britain and China. Continue reading Lawmakers See Solution in Regulating Facebook’s Algorithm

Facebook Vies with Whistleblower to Spin Latest News Cycle

Facebook vice president of global affairs Nick Clegg in a round of Sunday morning news appearances advocated his company’s position in the midst of senatorial attack, discussing new safety tools and emphasizing the company’s repeated requests for congressional guidelines. Means to deflect users from harmful content, curb political content and put programming power in the hands of parents were among the new measures by which to impede vulnerabilities. Instagram in particular will invite adult supervision over accounts belonging to minors. Clegg stressed Instagram Kids for 13-and-under as part of the solution. Continue reading Facebook Vies with Whistleblower to Spin Latest News Cycle

EU Report Tracks Decline in Voluntary Hate-Speech Removal

A voluntary hate-speech removal agreement among tech platforms in the European Union is trending in the opposite direction, according to the sixth evaluation report of the EU’s Code of Conduct, which produced a mixed picture. Social networks reviewing 81 percent of notifications within 24 hours removed an average of 62.5 percent of content flagged as hate speech, which is lower than the averages recorded in 2019 and 2020, according to the European Commission. The self-regulation policy was begun in 2016 with Facebook, Microsoft, Twitter and YouTube agreeing to remove speech that falls outside their community guidelines in under 24 hours.  Continue reading EU Report Tracks Decline in Voluntary Hate-Speech Removal

Facebook Whistleblower Fuels Interest in Tougher Tech Laws

Facebook whistleblower Frances Haugen’s Senate testimony Tuesday appears to have fueled congressional desire to pass new regulations on Big Tech. At a hearing titled “Protecting Kids Online,” the inquiry expanded well beyond teens’ mental health, ranging from obsequious algorithms to Chinese surveillance of Uyghur populations, COVID-19 vaccine disinformation and speech leading to January’s Capitol insurrection. Calling Facebook “morally bankrupt,” Senator Richard Blumenthal (D-Connecticut) said “Big Tech is facing its Big Tobacco moment,” and urged Facebook CEO Mark Zuckerberg to testify. Continue reading Facebook Whistleblower Fuels Interest in Tougher Tech Laws

Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

Whistleblower Contends Facebook Values Profits Over Safety

Whistleblower Frances Haugen said on “60 Minutes” Sunday night that Facebook was cognizant of problems with apps, including Instagram, that allowed misinformation to be spread and caused societal harm, especially among young girls. Haugen revealed on the CBS news show to be the source of documents leaked to The Wall Street Journal that led to congressional inquiry. She also filed eight complaints with the Securities and Exchange Commission alleging Facebook hid research from investors and the public. The former product manager worked for nearly two years on the civic integrity team before exiting the social network in May. Continue reading Whistleblower Contends Facebook Values Profits Over Safety

TikTok Introduces New Strategies, Tools to Attract Advertisers

TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

Top Social Platforms Losing Some Traction as News Sources

A third of U.S. adults continue to get their news regularly from Facebook, though the number has declined from 36 percent in 2020 to 31 percent in 2021. This reduction marks an overall drop in the number of Americans who say they get their news from any social media source — a figure that dropped by 5 percentage points year-over-year (from 53 percent in 2020 to just under 48 percent this year). TikTok was the only major platform to gain during this period. The general decline comes as social media companies face criticism for not doing enough to stem the flow of misinformation on their platforms, Pew Research notes. Continue reading Top Social Platforms Losing Some Traction as News Sources

Facebook Hits Pause on Instagram App for Users 13 & Under

Facing a Congressional hearing on the potential harmful effects of Instagram on teenage girls, Facebook announced it is pausing work on Instagram Kids, intended for children 13 and under. Facebook says it still plans to build a more age-appropriate Instagram but is holding off in the face of what has become a public relations crisis for the company. “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” explained Instagram head Adam Mosseri. Continue reading Facebook Hits Pause on Instagram App for Users 13 & Under

Disney+ Leverages Social Platforms to Draw Streaming Subs

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs

XCheck System Is Scrutinized by Facebook Oversight Board

Facebook’s semi-independent Oversight Board is scrutinizing the company’s XCheck (or cross-check) system, which permits famous or powerful users to be held to more lenient behavior rules than other users. The inquiry, which calls out “apparent inconsistencies” in the social media firm’s decision-making, follows an investigative report by The Wall Street Journal. XCheck was initially designed as a quality control system for sanctions against high-profile users, including celebrities, politicians and journalists. It eventually grew to encompass millions of accounts, some of whom were “whitelisted,” which rendered them immune from disciplinary actions. Continue reading XCheck System Is Scrutinized by Facebook Oversight Board

Hollywood Is Hiring Social Media Stars for Film and Television

The clout of social media in traditional entertainment is recognized with coverage in The Wall Street Journal, which reports Netflix paid 20-year-old TikTok star Addison Rae more than $20 million as a lead in the romantic comedy “He’s All That,” the top U.S. performer on the streaming service upon its August premiere. A documentary series featuring TikTok’s Charli D’Amelio launched on Disney’s Hulu service this month, while producer Brent Montgomery, with credits including reality TV hits such as “Duck Dynasty” and “Pawn Stars” has sold Netflix “The Hype House,” about influencer roomies. Continue reading Hollywood Is Hiring Social Media Stars for Film and Television

Disney’s Creators Lab Leverages Power of Social Influencers

The Walt Disney Company is formalizing its efforts to leverage the power of social media influencers under a new program called the Disney Creators Lab. The initiative launches with 20 diverse influencers who have already established credibility with Disney by posting content related to the company on platforms including TikTok, Instagram and YouTube. Disney says that while there is no direct financial remuneration involved, the program will help influencers improve their skills and expand opportunities. Participants will be enrolled in weekly online Disney courses imparting techniques to promote social media more effectively. Continue reading Disney’s Creators Lab Leverages Power of Social Influencers

Social App Spending Projected to Hit $17.2B Globally in 2025

Global consumer social app spending is expected to hit $17.2 billion by 2025, up from $6.78 billion in 2021, according to a study by San Francisco-based mobile analytics firm App Annie. That’s a 29 percent compound annual growth rate (CAGR) over five years — a brisk pace credited mainly to live streaming. By 2025, the lifetime total spend on social apps is expected to reach $78 billion, according to App Annie. Meanwhile, time spent using social media the globe over totaled a whopping 740 billion hours for the first half of 2021, with 548 billion hours devoted to live streaming. Continue reading Social App Spending Projected to Hit $17.2B Globally in 2025