Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Roku has inked a multi-year deal whereby data from Roku’s platform will be incorporated in the upcoming Nielsen ONE cross-media measurement product and Roku will acquire Nielsen’s Advanced Video Advertising (NAV) business, which will enable it to offer a fully addressable advertising solution for TV programmers. Under the terms of the deal, Roku will have Nielsen’s video automatic content recognition (ACR) technology and its dynamic ad insertion (DAI) system, allowing it to offer targeted, household-level advertisements. Continue reading Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Cuomo Greenlights March 5 Opening for NYC Movie Theaters

New York governor Andrew Cuomo gave the okay for movie theaters to open beginning March 5 for a maximum of 50 people per screening, a capacity of 25 percent. This marks the first time that movie theaters there have opened in almost a year. Theaters must use advanced air filtration systems, while attendees are required to wear masks and sit in their assigned seats. State theaters outside New York City have reopened over the last few months based on lower COVID-19 infection numbers. In reaction to the news, AMC Entertainment stock rose 16 percent. Continue reading Cuomo Greenlights March 5 Opening for NYC Movie Theaters

EA Acquires Game Developer Glu Mobile in $2.4 Billion Deal

Electronic Arts plans to boost its mobile game business by purchasing game developer Glu Mobile in a deal valued at $2.4 billion, one of the highest prices ever paid for a video game studio. Glu Mobile’s creations include, among others, “Diner DASH,” “Disney Sorcerer’s Arena,” “WWE Universe,” “MLB Tap Sports Baseball 2020” and “Kim Kardashian: Hollywood.” According to Glu Mobile, the company’s games earned $1.32+ billion in bookings last year. EA is particularly interested in Glu Mobile’s experience in sports and casual games. Continue reading EA Acquires Game Developer Glu Mobile in $2.4 Billion Deal

Disney Premieres Interactive Short at Sundance Film Festival

During Sundance Film Festival 2021 (January 28 – February 3), Disney Media & Entertainment Distribution and Disney Television Animation is showcasing an interactive short — “Baymax Dreams of Fred’s Glitch” — that plays via Nvidia’s GeForce NOW streaming service. The game-like short features the cast from “Big Hero 6” and challenges the viewer to fix Fred’s destructive “glitch” and Baymax’s programming. “Baymax Dreams” is part of the New Frontier Alliance Showcase at Sundance. GeForce NOW, officially unveiled in 2015, recently launched for the Chrome web browser and M1 Macs in beta. Continue reading Disney Premieres Interactive Short at Sundance Film Festival

Municipalities Want Streaming Services to Pay Franchise Fees

As streaming media services increasingly resemble cable bundles, more towns and counties are looking to regulate them. In Georgia for example, three municipalities filed a federal lawsuit against Netflix, Hulu and other services for as much as 5 percent of their gross revenue in an attempt to treat them as cable services. According to the lawsuit, Netflix earned about $103 million over the recent five years from subscribers in Gwinnett County, Georgia. If treated as a cable provider, that would represent $5.15 million in retroactive fees. Continue reading Municipalities Want Streaming Services to Pay Franchise Fees

Struum to Aggregate Content from Many Streaming Services

Co-founded by former Discovery and Disney executives, Struum is a new entrant to the streaming space that, rather than offering its own content, instead hopes to find a niche in helping viewers manage the flood of content available from hundreds of streaming services. It will provide viewers á la carte access to shows and movies without having to subscribe to each platform, giving visibility to smaller services. Former Disney chief executive Michael Eisner’s The Tornante Company is Struum’s main financial backer.

Continue reading Struum to Aggregate Content from Many Streaming Services

VFX House Weta Digital Aims to Become a Content Producer

New Zealand-based Weta Digital, a visual effects company that has worked on such high-profile films as “Avatar” and “Avengers: Endgame,” is making a play to create its own original content. Co-founded by “Lord of the Rings” director Peter Jackson, Weta Digital recently added firepower to its board of directors, including former Disney chief operating officer Tom Staggs, and is also searching to make strategic purchases in the special effects and animation business since animation can be produced remotely during the coronavirus pandemic. Continue reading VFX House Weta Digital Aims to Become a Content Producer

Disney+ Subs Skyrocket as Company Focuses on Streaming

Disney’s new streaming service Disney+ now has 86.8 million global subscribers and is growing so fast that the company expects it to triple to 260 million by 2024. The subscription VOD service has already passed Disney’s previous guidance, which stated it hoped to reach between 60 million and 90 million subscribers by that date. Disney has ratcheted up enthusiasm on its investor days, with bullish predictions in large part based on high-profile shows through its Marvel and Lucasfilm franchises as well as Disney Animation and Pixar Animation.  Continue reading Disney+ Subs Skyrocket as Company Focuses on Streaming

Studios Adapting to Pandemic Limitations with Film Releases

WarnerMedia chief executive Jason Kilar revealed that his company plans to release blockbuster “Wonder Woman 1984” simultaneously in theaters and on its HBO Max streaming service on Christmas Day. He noted the changed environment, in which box office revenue alone doesn’t measure a film’s success but also by the number of new subscribers it generates for the studio’s streaming service. The distribution plan for the much-anticipated release is a sign of how much media companies have evolved to put more emphasis on streaming. Continue reading Studios Adapting to Pandemic Limitations with Film Releases

Disney Doubles Down on Success of New Streaming Service

Last Thursday, The Walt Disney Company celebrated the one-year anniversary of its Disney+ streaming service, which reached 73.7 million subscriptions as of October 3, up from the 60+ million reported in August. That positive news has offset losses, much of it due to COVID-19 pandemic’s impact on tourism and movie-going, reported in the quarter ending June 27. “The real bright spot has been our direct-to-consumer business,” said Disney chief executive Bob Chapek, pointing to the division that includes streaming operations. Continue reading Disney Doubles Down on Success of New Streaming Service

Nielsen Plans to Measure Targeted Advertising on Television

Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television

Canadian Law Would Impose Levy on All Streaming Services

Canada would like to levy a portion of online streaming services’ revenue to help fund domestic TV and music production. Netflix, Amazon Prime Video, Disney+ and others would be required to meet Canadian benchmarks, such as more content to serve its French-speaking and indigenous populations. According to Canada’s broadcast regulator, streaming services’ annual revenue is about $5 billion in Canadian dollars or $3.77 billion U.S. Canada seeks “nearly C$1 billion” a year from streaming services. Continue reading Canadian Law Would Impose Levy on All Streaming Services

ETC Members Receive 20% Discount to Future of Television

The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television

MPAA Reports on Threat of Geolocation Piracy to Streaming

The Motion Picture Association submitted comments to the U.S. Trade Representative stating that VPNs, DNS masks and Tor networks can be a direct threat to legitimate streaming services. MPAA membership has been limited to top Hollywood studios such as Disney and Warner Bros. but that changed last year when Netflix joined. The mission, however, remains the same, which is to deter global piracy. The association goes after copyright infringers, be they site owners or app developers, and is also involved in lobbying. Continue reading MPAA Reports on Threat of Geolocation Piracy to Streaming

Quibi Shutters Video Platform That Targeted Mobile Viewers

After launching only six months ago, Quibi is shuttering its doors. According to sources, Quibi founder Jeffrey Katzenberg called investors to give them the news. As a startup, Quibi raised $1.75 billion but, since its debut, failed to sign up subscribers, garnered low download numbers and faced a well-funded lawsuit from interactive video company Eko, which claimed credit for its video streaming technology. Quibi also contended with the coronavirus pandemic while promoting a mobile platform. Katzenberg envisioned Quibi as “quick bites” of 5- to 10-minute videos formatted for the mobile screen. Continue reading Quibi Shutters Video Platform That Targeted Mobile Viewers

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