Upcoming Events

Made by Google Launch Event
(October 6, Google, Live Stream)

Media Workflows: AI-Enabled MAM & Browser-Based Editing
(October 6, Vizrt, Live Demo)

Unlock the Hidden Potential of Your First-Party Data
(October 6, Adweek, Resonate, Webinar)

How Rising Inflation Is Shifting Shopping Habits
(October 7, Adweek, Future, Webinar)

Succeed on TikTok with Creator-Led Campaigns
(October 11, Adweek, CreatorIQ, Webinar)

Behind the Pixel: Fireside Chat with John Gaeta and Carolyn Giardina
(October 12, LA ACM SIGGRAPH, Webinar)

Redefine Reality with Viz Engine 5 and the Fusion Renderer
(October 12, Vizrt, Live Demo)

The Top Multicultural Property in U.S. Sports
(October 12, Adweek, Major League Soccer, Webinar)

2022 Metadata Roadshow: Metadata and Workflow
(October 13, Henry Stewart Events, Webinar)

Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI
(October 13, Adweek, Merkle, Webinar)

Adobe MAX – The Creativity Conference
(October 16-20, Hybrid Event – Los Angeles, $$)

NAB Show New York
(October 17-20, NAB, New York, $$)

ETC@USC Announces RoninX Foundation as Board Member

The Entertainment Technology Center at the University of Southern California (ETC@USC) is pleased to announce the addition of the RoninX Foundation to its executive board. The Japan-based foundation is pursuing a camera metadata interoperability standard and a new 8K streaming protocol for innovative use cases for the open multiverse. The RoninX Foundation is guided by its community of camera manufacturers, storage providers, Internet service providers, infrastructure providers, 5G operators and studios. Continue reading ETC@USC Announces RoninX Foundation as Board Member

Instagram Enables Its Users to Upload Longer Video Stories

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories

Snap Canceling Projects and Cutting 20 Percent of Workforce

Snap Inc. announced plans to cancel ongoing projects such as Snap Originals, in-app multiplayer games, HTML mini-apps built by outside developers, and future development of its Pixy selfie-camera drone — all part of a corporate restructuring that will include laying off about 20 percent of its more than 6,400 employees. The company, which operates the popular social media app Snapchat, is taking cost-cutting measures as it faces growing competition from TikTok and other rivals and challenges to its core digital advertising business. Continue reading Snap Canceling Projects and Cutting 20 Percent of Workforce

Industry Leaders Discuss Virtual Beings at ETC Town Square

Five industry experts were invited to give 25-minute presentations over Zoom to the ETC@USC membership last week on the theme of virtual beings. Discussions addressed creating a more emotive and relatable personality and improving the image, sound and body language of virtual characters. The presenters were chosen because of their efforts to bring a new dimension to related discussions taking place within ETC’s member companies. The talks were recorded and posted on ETCentric in support of ETC’s mission of sharing information and educating the industry. Continue reading Industry Leaders Discuss Virtual Beings at ETC Town Square

Biden Signs Bill to Boost Chip Production and Supply Chains

President Biden signed the expansive $280 billion CHIPS and Science Act into law yesterday. The legislation includes $52.7 billion in subsidies and tax credits to help strengthen U.S. semiconductor manufacturing, research and workforce development. In addition to revitalizing domestic manufacturing efforts, the package intends to “create good-paying American jobs, strengthen American supply chains, and accelerate the industries of the future,” explains the White House. The measure is also part of larger effort by the federal government to combat the growing influence of China, especially involving tech sectors and the potential impact to security and privacy. Continue reading Biden Signs Bill to Boost Chip Production and Supply Chains

vETC to Discuss Virtual Production During SIGGRAPH

The Entertainment Technology Center@USC will host its 6th vETC virtual conference at SIGGRAPH 2022 in Vancouver, British Columbia, August 9-11. During this year’s vETC at the Amazon Web Services booth (1039), speakers will present concepts, workflows, business models and case studies as they apply to virtual production. Many of the companies that worked on ETC’s latest R&D film project, “Fathead” will discuss their discoveries in sessions that will be recorded and posted on ETC’s YouTube channel. The 3-day program with list of speakers and gear to be demonstrated is available on the ETC site. Continue reading vETC to Discuss Virtual Production During SIGGRAPH

Elon Musk Notifies Twitter of Plan to Cancel Acquisition Deal

Elon Musk is attempting to terminate his $44 billion deal to acquire social giant Twitter. Musk’s attorneys claimed in a regulatory filing that Twitter was in “material breach of multiple provisions” of the purchase agreement and “appears to have made false and misleading representations.” According to Twitter board chairman Bret Taylor, “The Twitter board is committed to closing the transaction on the price and terms agreed upon with Mr. Musk and plans to pursue legal action to enforce the merger agreement.” The deal includes a $1 billion “breakup fee” and the company can hold the billionaire to his original agreement by taking him to court. Continue reading Elon Musk Notifies Twitter of Plan to Cancel Acquisition Deal

Forum to Demo Next-Gen Virtual Production Stage for ICVFX

HALOSTAGE is presenting an open forum and series of tech demonstrations over five days at The Henson Soundstage on The Jim Henson Company Lot in Los Angeles. The free event, slated for June 27-July 1, will feature virtual production LED stages with curved cinematic boards designed for in-camera visual effects (ICVFX). HALOSTAGE will offer in-depth presentations and hands-on shooting for all production departments. For studios and producers, demos will illustrate how mobile stages enable flexible setups and help eliminate investment risks. For the detailed program and to register, visit the HALOSTAGE event site. You can also check out the HALOSTAGE Invite PDF. Continue reading Forum to Demo Next-Gen Virtual Production Stage for ICVFX

In First for Apple, Maryland Store Employees Vote to Unionize

The National Labor Relations Board announced over the weekend that 65 Apple employees at a Towson, Maryland store (near Baltimore) have voted to unionize (33 voted against). The Apple CORE (Coalition of Organized Retail Employees) will become part of the International Association of Machinists and Aerospace Workers (IAM). The decision follows a growing labor trend across restaurant, retail and tech industries, while marking a first for Apple’s more than 270 U.S. retail locations. The Towson facility is the third Apple Store to conduct a union drive this year, but the first to hold an official vote. Continue reading In First for Apple, Maryland Store Employees Vote to Unionize

Sheryl Sandberg Is Stepping Down as COO of Meta Platforms

Sheryl Sandberg announced that she will be resigning from her 14-year tenure as the chief operating officer of Meta Platforms, the company formerly known as Facebook. She will be replaced by Meta’s chief growth officer Javier Olivan and maintain a seat on the company’s board of directors. Sandberg will work with Meta CEO Mark Zuckerberg to transition out of her role as COO and officially step down this fall. Recognized by Zuckerberg and others as the primary architect of Facebook’s advertising business, Baird analyst Colin Sebastian said Sandberg developed “one of the strongest business models in the digital economy.” Continue reading Sheryl Sandberg Is Stepping Down as COO of Meta Platforms

‘Fathead’ Team Explores Virtual Production During NAB Panel

Production in the cloud, virtual workflows and remote work solutions were hot topics at the 2022 NAB Show in Las Vegas last month. Erik Weaver, director of adaptive production at the Entertainment Technology Center@USC, discussed new tools and techniques implemented during the production of ETC’s “Fathead,” a short film that experimented with in-camera real-time VFX and LED stages. Weaver joined “Fathead” virtual production producer Tom Thudiyanplackal, the short’s post-production supervisor James Blevins, and the global lead for Film/TV production partners at Amazon Web Services (AWS) Jack Wenzinger for a compelling NAB panel discussion, “ICVFX and the Cloud.” Continue reading ‘Fathead’ Team Explores Virtual Production During NAB Panel