ETC and Partners to Pilot Test Virtual Production Capabilities

The Entertainment Technology Center at USC has selected filmmakers Hannah Bang, Margo Sawaya and Sabina Vajrača to receive the 2020 Innovative Technology Award for their virtual production-based project, “The Ripple Effect.” The trio developed the futuristic live-action project with the aim of testing the limits of virtual production. “With a game engine, we can minimize on set crew and provide better controls for talent and staff,” explained executive producer Erik Weaver. “We want to get people back to work while keeping cast and crews safe.” Continue reading ETC and Partners to Pilot Test Virtual Production Capabilities

FTC to Fine Twitter for Using Consumer Data for Targeted Ads

Twitter revealed that the Federal Trade Commission may hit it with a fine up to $250 million for using consumers’ email addresses and phone numbers — collected for “safety and security” purposes — to target ads, something it said it did “inadvertently” between 2013 and 2019. This is a violation of its 2011 agreement with the FTC, in which Twitter agreed that it would no longer mislead consumers by not disclosing other potential uses. Twitter has already received a draft complaint from the FTC. Continue reading FTC to Fine Twitter for Using Consumer Data for Targeted Ads

CTA Announces All-Digital Experience for January’s CES 2021

The Consumer Technology Association (CTA) announced that its next annual CES confab, scheduled for January 6-9, will be “an all-digital experience” due to the coronavirus pandemic. While prioritizing the health and safety of exhibitors and attendees, the virtual experience promises the usual keynotes and conferences, product showcases, media events, and opportunities for meetings and networking. According to CTA chief exec Gary Shapiro, “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way.” Continue reading CTA Announces All-Digital Experience for January’s CES 2021

ETC Publishes Specification for Naming VFX Image Sequences

The Entertainment Technology Center (ETC@USC) VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. ETC’s specification, which aims to standardize the process for media production, is available online for anyone to use. Continue reading ETC Publishes Specification for Naming VFX Image Sequences

Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

For the latest installment in ETC’s Executive Spotlight series, we had a fascinating conversation with Lance Podell, senior vice president and general manager of Iron Mountain Entertainment Services (IMES), a leader in media archiving for the entertainment industry. IMES steers its film, music, broadcast and sports clients in media preservation, restoration and distribution. During the COVID-19 pandemic, Podell’s group has focused on safety and remote productivity while developing innovative methods for protecting assets and serving as an extension of its clients’ businesses. Iron Mountain has also created a “digital studio in a box” so that projects can stay on track during this challenging time. Continue reading Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

Executive Spotlight: A Talk with Albert Lao of Verizon Business

ETC continues its Executive Spotlight series, in which we interview leaders from our member companies about how they are adapting operations during the COVID-19 pandemic, with a fascinating discussion with Albert Lao of the Verizon Business Group. As the Americas leader of Verizon’s Global Presales Organization, Lao leads tech strategy, solution architecture, CPE design, pre-sales engineering and more with Verizon’s enterprise customers. We sat down with Lao who described his company’s plans for continued growth during the pandemic and after; addressing collaboration tools, security and troubleshooting remotely; and new ways to support customers as well as first responders and healthcare workers. Continue reading Executive Spotlight: A Talk with Albert Lao of Verizon Business

Executive Spotlight: A Talk With Tony Driscoll of Warner Bros.

For the third week of ETC’s Executive Spotlight series, in which we interview leaders from our member companies about how they are adapting business operations during the COVID-19 pandemic, we had an opportunity to speak with Tony Driscoll, SVP of emerging technology strategy & data services at Warner Bros. Technology. Previously with AT&T, Driscoll is currently responsible for his studio’s strategies involving emerging trends and tech-driven innovation opportunities. He also works in close coordination with the WarnerMedia Innovation Lab. Warner Bros. has been using various technologies for remote collaboration since the offices began closing due to the pandemic in early 2020. We caught up with Tony at his home office. Continue reading Executive Spotlight: A Talk With Tony Driscoll of Warner Bros.

Executive Spotlight: A Talk with Paramount’s Anthony Guarino

Welcome to the second week of ETC’s Executive Spotlight series, in which we interview execs from our member companies about how they are adapting business operations during the global COVID-19 pandemic. Today we have Anthony Guarino, EVP of Worldwide Technical Operations at Paramount Pictures, who explained that his studio had the necessary infrastructure and processes in place to smoothly transition their global archive, mastering and content distribution operations when social distancing went into effect. From the start of the safer-at-home orders, Paramount’s Tech Ops team has effectively worked from home since most of their operating processes utilize software systems that are web enabled. Continue reading Executive Spotlight: A Talk with Paramount’s Anthony Guarino

Alistair Croll’s Top Strategies for Running Virtual Conferences

Author, entrepreneur and public speaker Alistair Croll has produced world-class conferences, including O’Reilly Media’s Strata Data & AI Conference, UBM TechWeb’s Cloud Connect and Interop’s Enterprise Cloud Summit. In a wide-ranging, interactive Crowdcast presentation, Croll introduced 11 points to frame up how to produce an engaging virtual conference. His two overriding points are that you must discover where the true value of what you are trying to produce lies and, as an organizer, where you add value. He emphasized key areas such as community, design, interacting with multiple screens, content timeliness, effective use of video and more. Continue reading Alistair Croll’s Top Strategies for Running Virtual Conferences

Executive Spotlight: Interview with Bluescape’s Peter Jackson

Peter Jackson is the CEO of Bluescape, the leading visual work platform. He is a serial entrepreneur and advisor with a broad and deep knowledge of technology, business and financial markets. Prior to Bluescape, Jackson co-founded Ziploop Inc. (acquired by Snipp Interactive in October 2017), served on the boards of Eventbrite, DocuSign and Kanjoya; took Intraware to IPO, and was president/COO of DataFlex following its acquisition of Granite Systems, among other achievements. Recently I had the opportunity to speak with Jackson about the impact of the COVID-19 pandemic on Bluescape and the services it deploys to the media & entertainment space. Continue reading Executive Spotlight: Interview with Bluescape’s Peter Jackson

Executive Spotlight: Interview with Vubiquity’s Darcy Antonellis

The COVID-19 pandemic has led to significant operational changes as businesses adjust to new, often experimental or untested processes. ETC has taken this unprecedented time to interview executives from our member companies who generously agreed to share their experiences, information and ideas about how they are adapting to the crisis. The following is the first in a limited series to be published Tuesdays and Thursdays over the coming weeks. We begin with a conversation with Darcy Antonellis, division president of Amdocs Media and CEO of Vubiquity, an Amdocs Company. Vubiquity delivers premium content to viewers on any screen, device or platform. Continue reading Executive Spotlight: Interview with Vubiquity’s Darcy Antonellis

The State of AI in Media & Entertainment: Pedal to the Metal

As the world turns its sights on the “new normal,” the future of the media and entertainment industry is starting to come into focus. Cloud-based everything. Internet of Production. Digital distribution. Automation. Truth is, most of these changes were already in progress. It’s the timeline that has been dramatically shortened: 5-year plans now have to be implemented in 5 months. And among the handful of technologies being fast-tracked, artificial intelligence holds a special place because of its ability to solve two of the industry’s most pressing post-COVID challenges: (1) how to better manage its inherent product risk, and (2) protect and optimize its precious financial, human and technological resources. Continue reading The State of AI in Media & Entertainment: Pedal to the Metal

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