CES: Samsung, Ice Mobility on Trends in 5G Implementation

At CES 2021 this week, Elemental Content co-founder John Penney moderated a conversation with Samsung Electronics America vice president of product management Drew Blackard and Ice Mobility co-founder and chair Denise Gibson on trends in mobile communications. “The 5G new wireless ecosystem offers a lot of applications in business environments,” Penney noted, asking Blackard and Gibson to describe some of what they think will be the most compelling use cases as 5G continues its rollout of networks and devices. Continue reading CES: Samsung, Ice Mobility on Trends in 5G Implementation

ETC Executive Coffee: Students, Execs Talk Cloud Resources

As part of ETC@USC’s Executive Coffee with… series, M&E leaders connected via Zoom with eight engineering students, three cinema students and one business student on October 29. The topic of discussion was “Production in the Cloud for Media and Entertainment; content and experience creation, distribution, interaction, and analytics.” Students were particularly interested in new advances related to areas such as production workflow, asset management, gaming, remote collaboration for live music, and the impact of analytics on content creation. Continue reading ETC Executive Coffee: Students, Execs Talk Cloud Resources

App Annie Reports Growth in Mobile Game and App Spending

App Annie predicted that mobile game and app spending will have grown 25 percent to $112 billion in 2020. Director of market insights Amir Ghodrati added that the company will likely revise these numbers upwards at the end of December. Both iOS and Android showed record-breaking growth, with 65 percent of spending going to the former and almost 30 percent to the latter. Apple iOS and Google mobile app and game downloads are expected to reach 130 billion in 2020, up 10 percent from 2019. Continue reading App Annie Reports Growth in Mobile Game and App Spending

Twitch Announces New Policies on Harassment, Hate Speech

Amazon-owned Twitch debuted tougher guidelines on sexual harassment and hateful conduct, broadening its definitions of both offenses and separating them into a new category that will be subject to more aggressive action. Under the new rules — its biggest update in almost three years — the live-streaming platform frequented by video-game players will ban unsolicited links to nudity, lewd or repeated comments about anyone’s physical appearance, comments about immigration status and displaying the Confederate flag. Continue reading Twitch Announces New Policies on Harassment, Hate Speech

ETC Executive Coffee: A Discussion with Michael Park of Fox

Fox Corporation joined USC students via Zoom for the fourth installment of ETC@USC’s Executive Coffee with… series. Sixteen graduate students from the Marshall School of Business and the Iovine and Young Academy, many preparing to work in entertainment, shared their views on the future of media with Michael Park, VP of digital marketing for Fox Corporation. The discussion topic for the October 14 session was “What is the future of streaming entertainment, TV consumption, marketing, advertising and revenue models?” Continue reading ETC Executive Coffee: A Discussion with Michael Park of Fox

ETC Executive Coffee: Universal Execs on Consumer Behavior

During ETC@USC’s second Executive Coffee with… installment, executives from Universal Pictures discussed trends in consumer behavior. “What’s the future of entertainment; in your hands, on a wall, and in the world around you?” was the topic of Universal’s first of two sessions with USC students. The September 29 session was hosted by CTO Michael Wise, along with VP of technology partnerships & innovation Greg Reed and media technology manager Lindsey Townley. Twelve students from USC’s School of Cinematic Arts plus four students from other USC schools took part. Continue reading ETC Executive Coffee: Universal Execs on Consumer Behavior

ESA Report Details Ongoing Growth of Video Game Industry

A comprehensive report from the Entertainment Software Association (ESA) reveals that the game industry created direct economic output of $409.9 billion in 2019 as well as direct employment of 143,045 people. Further, gaming generated total income of $35.28 billion including $17.37 billion in direct compensation to workers in the video game industry. In indirect support, the game industry contributed $90.3 billion. All these figures are predicted to grow in 2020, due to the rise of gaming during the COVID-19 shutdowns. Continue reading ESA Report Details Ongoing Growth of Video Game Industry

ILMxLAB Debuts New Star Wars Experience for Oculus Quest

ILMxLAB’s virtual experience, “Star Wars: Tales from the Galaxy’s Edge,” launches today in the Oculus Quest store for $25. Critical buzz is that it is levels above ILMxLAB’s previous VR series, “Vader Immortal,” a classic story in three episodes. The new VR experience excels at immersing the user in the Star Wars universe with the freedom to play and interact in a multitude of ways and have numerous exciting experiences, including chatting with bartender Seezelslak, played by Bobby Moynihan. former cast member of “Saturday Night Live.” Continue reading ILMxLAB Debuts New Star Wars Experience for Oculus Quest

Game Publishers Launch a Plan to Raise Game Prices to $70

Game publishers have discussed raising the cost of video games, set at $60 in the 1990s, for decades, and are finally moving ahead with a plan to raise the standard price to $70, despite the doubling of U.S. unemployment due to the COVID-19 pandemic. Take-Two Interactive Software was one of the first to offer a $70 game with “NBA 2K1.” Meanwhile, Microsoft promotes its Xbox Game Pass, a subscription service with 100+ titles for $10 per month. Sony plans to offer a subscription service with fewer titles. Continue reading Game Publishers Launch a Plan to Raise Game Prices to $70

Virtual Event: GPT-3 and Its Implications for the M&E Industry

To fully examine the inner workings and potential impact of deep learning language model GPT-3 on media, ETC’s project on AI & Neuroscience in Media is hosting a virtual event on November 10 from 11:00 am to 12:15 pm. RSVP here to join moderator Yves Bergquist of ETC@USC and presenter Dr. Mark Riedl of Georgia Tech as they present, “Machines That Can Write: A Deep Look at GPT-3 and its Implications for the Industry.” The launch last June of OpenAI’s GPT-3, a language model that uses deep learning to generate human-like text, has raised many questions in the creative community and the world at large.  Continue reading Virtual Event: GPT-3 and Its Implications for the M&E Industry

Pandemic Could Have Long-Term Impact on Gaming Industry

The COVID-19 pandemic is boosting the multi-billion-dollar video-game industry into the stratosphere, and Big Tech companies predict the trend will endure past the pandemic. Microsoft, for example, plans to acquire the company behind the “Doom” game franchise for $7.5 billion. NPD Group reported that about 244 million people in the U.S. play video games, up 15 percent from a 2018 study. The report added that, “Americans spend an average of 14 hours a week playing video games … compared with 12 hours weekly in 2018.” Continue reading Pandemic Could Have Long-Term Impact on Gaming Industry

EA and Learfield IMG College Launch a New eSports League

Electronic Arts and university licensing company Learfield IMG College teamed up to debut Level Next, an intercollegiate eSports league that will involve up to 2,500 colleges. The league aims to “unify competitive play at universities,” and will kick off on November 9 with “Madden NFL 21.” The first eight-week tournament will offer a $150,000 prize pool. At least one of EA’s eSports franchises will be featured each season. Level Next will host multiple seasons each year and feature games from different publishers. Continue reading EA and Learfield IMG College Launch a New eSports League

Microsoft Q1 Revenues Rise in Part Due to Azure Cloud Unit

Microsoft’s sales rose 12 percent to $37.2 billion, with a net profit of $13.9 billion for Q1 of its fiscal year, exceeding Wall Street expectations. Its cloud unit Azure’s revenue jumped 48 percent from the same quarter last year, driving the quarter’s results, said chief financial officer Amy Hood. Much of the dramatic leap in Azure’s use can be attributed to online demands created by the COVID-19 pandemic. Likewise, the company’s gaming content business showed a 30 percent increase in sales from last year. Continue reading Microsoft Q1 Revenues Rise in Part Due to Azure Cloud Unit

Music Groups Accuse Twitch of Streaming Unlicensed Music

A group of U.S. music organizations — including the Recording Industry Association of American (RIAA), the Recording Academy, the National Music Publishers Association, the Music Managers Forum, the American Association of Independent Music, and a dozen more — penned an angry letter to Amazon founder and chief executive Jeff Bezos and Twitch chief executive Emmett Shear. Their complaint is that the Amazon-owned Twitch, a popular live-streaming platform, is not securing synch and mechanical licenses for its Soundtrack tool. Continue reading Music Groups Accuse Twitch of Streaming Unlicensed Music

Facebook Streams Free-to-Play Games via Its Cloud Service

After beta-testing with 200,000 users, Facebook debuted a cloud gaming service for Android and the web, providing smaller free-to-play games such as “Asphalt 9: Legends,” “PGA TOUR Golf Shootout,” “Solitaire: Arthur’s Tale” and “Mobile Legends: Adventure.” Over time, the social media giant plans to add more games, which can be found in its Gaming section. In conjunction and to remind people about the new games, Facebook is also introducing “cloud playable ads,” derived from games’ native code. Continue reading Facebook Streams Free-to-Play Games via Its Cloud Service

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