Sony’s $700 PlayStation 5 Pro promises improved graphics and gameplay. The midcycle upgrade, releasing next month, aims to keep the console competitive with — or better than — ever-evolving game PCs. Sony says the new model supports 8K gaming, an upgrade to the native 4K available with the PS5. For those gamers interested in a disc drive for the PS5 Pro, an $80 model is available. Sony Interactive Entertainment’s popular “Gran Turismo 7” racing simulation game is poised to be the first 8K title for the PS5 Pro. Sony says the GPU on the PS5 Pro has 67 percent more compute and 28 percent faster memory, for rendering that is 45 percent faster than its predecessor. Continue reading New Sony PS5 Pro Supports 8K and Improves 4K Ray Tracing

Last year Sony entered into a joint venture with Singapore-based startup Startale Labs. Now the first fruits of that collaboration have come to light, with the launch of Soneium, an Ethereum layer 2 blockchain, from Startale and Sony Block Solutions Labs. The platform is first being made available to developers, with plans for an eventual public launch, the goal being “to create new services by leveraging the various businesses and IP within the Sony Group so that Soneium becomes an infrastructure that everyone can use on a daily basis,” according to Sony. Continue reading Sony and Startale Labs Launch Soneium Blockchain for Web3

Sony Electronics is releasing two new 4K handheld camcorders. The NXCAM HXR-NX800 is aimed at consumer workflows, while the XDCAM PXW-Z200 is built for professional applications. Both models utilize artificial intelligence recognition capabilities, high-precision autofocus, 20x optical zoom, a variable neutral-density filter and assignable lens ring. The camcorders also feature Sony’s newest BIONZ XR image processors. “The cameras are suited to individuals and small teams” in the informational broadcast and educational fields, with a market debut planned for September. The HXR-NX800 will retail for $3,300 and the PXW-Z200 for $4,000. Continue reading Sony Intros New 4K Camcorders with AI Subject Recognition

China’s Sneaki Design has a new smartphone camera technology called SwitchLens that makes it possible to use professional-quality interchangeable lenses with existing Android and iOS phones. It does this via a phone-mounting external camera unit that has its own one-inch CMOS sensor and coupling device for lenses built to the Micro Four Thirds (M43) open standard. The pro-sized sensor captures still images as 21MP in either the RAW or JPEG formats, and 60p MOV video at up to 4K. Existing M43 compatible lenses from manufacturers including Panasonic and Olympus work with SwitchLens, according to Sneaki Design. Continue reading SwitchLens Adds 1-Inch Sensor, M43 Lenses to Smartphones

After three years of development, the Alice Camera — which transforms smartphones into mirrorless photographic systems with a mount for interchangeable Micro Four Thirds (M43 or MFT) lenses — is taking preorders and will start shipping July 15, beginning in the UK. The Alice Camera leverages AI to produce “computational photography” that runs on-device in real time. The result, its makers say, is content that is “beautiful straight out of camera” and instantly ready to share. “Alice Camera transforms your phone into a content creation studio,” according to parent company, London-based Photogram Ltd. Continue reading Alice Camera Targets Mobile Creators with AI and M43 System

Sony Pictures Entertainment has agreed to purchase Alamo Drafthouse Cinema, a 35-location U.S. theater chain known for creative cocktails and craft food service as well as “no talking, no texting” policies. To manage the acquisition, SPE has established Sony Pictures Experiences, which will be headed by Alamo Drafthouse CEO Michael Kustermann. The exhibitor chain was purchased from founder Tim League, Altamont Capital Partners and Fortress Investment Group, who had quietly been shopping it this past year. Established in Austin, Texas in 1997, Alamo operates in 25 U.S. metropolitan areas and is the seventh-largest theater chain in North America. Continue reading Sony Is Purchasing Popular Alamo Drafthouse Theater Chain

Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Continue reading Google TV Network is Alphabet’s New In-Stream Ad Platform

Magic Leap and Google have entered into a strategic partnership to develop augmented reality solutions, combining Magic Leap’s optics expertise with Google’s technology platforms. “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.” Google VP and General Manager of AR/XR Shahram Izadi said of the union, seen by some as effort by Google to jumpstart an XR business that could someday be competitive with offerings from Meta, Microsoft and now Apple. The company was an early mover in the space, with Google Cardboard and Google Glass, but dropped out. Continue reading Google Teams with Magic Leap in Another Run at AR Glasses

Sonos, the company that helped launch the Wi-Fi speaker market is now branching into wireless over-ear headphones. The launch marks a much-anticipated and also inevitable move, considering the U.S. headset market was estimated to be almost $2.2 billion last year, nearly twice as large as the total for wireless speaker sales, according to market research firm Circana. Sonos Ace headphones have what is being called exceptional noise-cancellation and feature Bluetooth connectivity and a Wi-Fi chip so they can be used in conjunction with the Sonos soundbar for a personal home-theater experience. They ship June 5 for $449. Continue reading Sonos Rolls Out Its First Headphones, the $450 Bluetooth Ace

Sony’s new line of Bravia televisions focuses on MiniLED display tech with the high-end Bravia 9. There is also the OLED-based Bravia 8, and the company is keeping 2023’s A95L QD-OLED in the mix. But the spotlight is in the LED backlighting system that Sony has spent several years refining, XR Backlight Master Drive, which can assert precise control over each pixel. Sony says the technology is comparable to the underpinnings of its professional mastering monitors. The XR Backlight Master Drive system allocates LED resources using purpose-built silicon created by Sony for its MiniLED TVs. Continue reading Sony Rolls Out Brighter, Better-Sounding Bravia TVs for 2024

Sony Electronics is previewing a new flagship 4K 60p pan-tilt-zoom (PTZ) camera model, the BRC-AM7, which has an integrated lens that uses artificial intelligence for PTZ Auto Framing technology to control advanced tracking and focus. The camera provides “accurate and natural automatic tracking of moving subjects,” making it ideal for live events and sports productions at broadcast quality. Set for release in 2025, Sony says the BRC-AM7 is the world’s “smallest and lightest” integrated lens PTZ camera, weighing in at just over 8 pounds. The camera is among the numerous Sony products featured at NAB 2024 in Las Vegas. Continue reading Sony 4K 60p PTZ Broadcast Camera Boasts AI Auto Framing

The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

Sony Corporation debuted a mixed reality headset “aimed at supporting creators in sophisticated 3D content creation.” The Sony XR HMD includes “an XR head-mounted display with 4K OLED Microdisplays and Sony’s proprietary rendering technology” to enable real-time, high-definition “rendering of textures of 3D objects and facial expressions of human characters,” Sony announced at CES. The electronics giant disclosed plans to “collaborate with developers” of 3D production software, “including in the entertainment and industrial design fields.” At launch, Sony is exclusively partnered with Siemens to develop a collaborative product design solution. Continue reading CES: Sony’s Mixed-Reality Headset Built for Content Creation

Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated CES 2024. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the highlights were next generation displays, including MicroLED and transparent technologies. If a consensus emerged, it is that AI may be everywhere but it isn’t everything. “People at the heart of creativity” was Sony’s CES slogan, yet its people-centered sentiment applied broadly across the show. Continue reading CES: AI Was Everywhere but Not the Only Thing in Las Vegas

Apple has set a February 2 release date for the much-anticipated Vision Pro mixed reality headset, with preorders to begin January 19. The $3,500 device (plus $149 for prescription lenses) will be available to U.S. buyers at all Apple Store locations and through the Apple Store online. News of the company’s first new product since the Apple Watch in 2015 sent Apple shares up 7.74 percent by market close, even though the device is at this point (and price) aimed at enterprise customers. The headset has 256 GB of storage and runs on Apple’s new visionOS, the company’s first spatial operating system. Continue reading Apple Vision Pro Headset Available to U.S. Market February 2