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Apple Touts iPhone 12 Pro as an All-in-One Filmmaking Tool

At the company’s second virtual tech product reveal, Apple chief executive Tim Cook debuted four iPhone 12 models that are capable of connecting with 5G networks. Prices for the new phones begin at $699 for the least expensive 5.4-inch iPhone 12 Mini up to the $999 iPhone 12 Pro and $1,099 12 Pro Max. Oscar-winning cinematographer Emmanuel Lubezki made a short movie with the iPhone 12 Pro, which Apple touts is “the first and only device that enables you to capture, edit, watch, and share Dolby Vision video.” Read more

AMC Is Running Out of Cash, Sells Some Shares and Assets

AMC Entertainment, the world’s largest movie theater chain, will run out of cash by the end of 2020 if current conditions do not change. Although it’s reopened 83 percent of its U.S. theaters, attendance is down 85 percent from a year ago. In September, AMC set a goal of raising $180 million but so far has raised only about $37.8 million by selling shares. Other fundraising options include taking on debt or selling assets. AMC sold its nine theaters in Europe’s Baltic region of Europe for about $77 million. Read more

Silicon Valley Firms Remain Flexible with Remote Workforce

When the COVID-19 pandemic began in the U.S., companies sent their employees home to work. Since then, the return-to-work date changed from “a few weeks” to September, and then January. Now, with the virus still problematic in many parts of the country, Google became the first to tell employees they’ll be back July 2021, followed by Airbnb, Slack and Uber and, more recently, Ford Motor Company. Microsoft, Target and The New York Times also plan to return in summer 2021, while Dropbox has made remote working the default for employees. Read more

In Major Reorg, Disney Moves Streaming Services to Center

The Walt Disney Company is reorganizing to put more emphasis on its streaming video services Disney+ and Hulu. The company is creating content groups for movies, general entertainment and sports, with a distribution unit that will determine the best platform — streaming, TV network, movie theater — for every piece of content. According to Disney chief executive Bob Chapek, the move acknowledges that consumers now are more likely to watch content on a streaming service than broadcast and cable channels or movie theater screens. Read more

Google Tests Making YouTube an E-Commerce Marketplace

Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Read more

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