Instagram, Alibaba Lure Creators with Revenue Opportunities

To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities

Creative Artists Agency Signs Its First Virtual Influencer Client

Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client

EU Commissioner Holds Facebook Liable For Disinformation

European commissioner for internal market Thierry Breton advised Facebook chief executive Mark Zuckerberg that, if he and his company do not redouble efforts to rid the platform of disinformation, they will be subject to tougher rules. “When you are the [chief executive], at the end of the day, you are the only one to be responsible, no one else,” said Breton at an online event organized by the Centre on Regulation in Europe (CERRE).  The two had a face-to-face meeting two months ago in Brussels. Continue reading EU Commissioner Holds Facebook Liable For Disinformation

Huawei Phone Sales Slump Without Google Apps, Software

Banned from buying U.S. technology, Huawei Technologies is still struggling to replace Google apps, which it utilized for ten years. Although all demand for smartphones is down during the coronavirus pandemic, Huawei’s phones are seeing a 35 percent slowdown of shipments outside of China. According to Canalys, that’s more than double the drop faced by its rival Samsung Electronics and four times that of Apple. The slide threatens to topple Huawei from its No. 2 position in global cell phone brands. Continue reading Huawei Phone Sales Slump Without Google Apps, Software

Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

The COVID-19 pandemic is speeding up the ongoing trend of cord-cutting, according to industry experts. The major reason that consumers still hold on to pay-TV subscriptions is to watch live sports. Now, with all professional and college sports events on hold, that reason has disappeared. Additional reasons to cut the cord are high unemployment and an increasing number of free streaming options for entertainment. Cable, virtual cable and satellite TV companies have posted significant losses at the end of the last quarter. Continue reading Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

Alistair Croll’s Top Strategies for Running Virtual Conferences

Author, entrepreneur and public speaker Alistair Croll has produced world-class conferences, including O’Reilly Media’s Strata Data & AI Conference, UBM TechWeb’s Cloud Connect and Interop’s Enterprise Cloud Summit. In a wide-ranging, interactive Crowdcast presentation, Croll introduced 11 points to frame up how to produce an engaging virtual conference. His two overriding points are that you must discover where the true value of what you are trying to produce lies and, as an organizer, where you add value. He emphasized key areas such as community, design, interacting with multiple screens, content timeliness, effective use of video and more. Continue reading Alistair Croll’s Top Strategies for Running Virtual Conferences

TiVo Stream 4K Offers Cord-Cutters Live TV, Streaming Apps

TiVo launched Stream 4K, its first device that focuses on streaming video. The Stream 4K dongle, which plugs into HDMI and hangs from the bank of the TV set, was announced at CES 2020 and is shipping today for $50. It uses Google’s Android TV system to access Netflix, Amazon Prime Video, YouTube and other familiar apps and provides 4K resolution, Dolby Atmos sound and Dolby Vision HDR if available from the app. Stream 4K will compete with Amazon Fire TV Stick 4K and Roku Streaming Stick+. Continue reading TiVo Stream 4K Offers Cord-Cutters Live TV, Streaming Apps

Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

In Q1 2020, YouTube reported $4.04 billion in ad revenue, up 33 percent from 2019. Last year, YouTube earned $15.15 billion in ad revenue, up 36 percent. Its parent company Alphabet — which first broke out numbers for YouTube in Q4 2019 — generated $41.16 billion in revenue, a 13 percent year-over-year growth, with an adjusted net income of $6.84 billion or $9.87 per share. Those figures exceeded analyst expectations for revenue of $40.38 billion, but missed its EPS of $10.33; shares rose 8+ percent in after-hours trading. Continue reading Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

Chip Sales Surge as Screen Time Increases During Pandemic

As a result of the global shutdown, personal and business Internet usage is way up. SimilarWeb reported that users spent an additional 5 billion hours of screen time in March — a 13 percent leap over February — on the 100 most popular sites, including Facebook and Google. Likewise, Amazon, Netflix and YouTube are thriving. That’s led to a surge in demand for chipsets. Micron Technology chief executive Sanjay Mehrotra said his company is shifting production of its chips away from smartphones and towards data-center products. Continue reading Chip Sales Surge as Screen Time Increases During Pandemic

TV, Streaming and E-Commerce Skyrocket During Pandemic

According to a poll by Los Angeles-based E-Poll Market Research, Americans have doubled their TV viewing in the last month-and-a-half and expect to continue watching TV and streaming more after the coronavirus pandemic is over. E-Poll also found that people are wary of going into spaces such as theaters, concert venues, sports stadiums and theme parks where social distancing is problematic. Polling lowest was “taking a cruise.” E-commerce is also booming in the current crisis, with Amazon seen as the biggest winner. Continue reading TV, Streaming and E-Commerce Skyrocket During Pandemic

Google Aims to Make Life Easier While We’re Stuck at Home

Google Search has been offering personalized movie and TV recommendations since last fall. Now it is adding a new Watchlist tab that enables mobile users to easily track and save desired content. In addition, to help Android TV users navigate news and entertainment as we spend more time sheltering at home, Google has introduced three new rows of content from YouTube on the home screen: COVID-19 News, Stay Home #WithMe videos, and ad-supported free movies from YouTube. These new features are among a larger set of announcements made by the company this week. Continue reading Google Aims to Make Life Easier While We’re Stuck at Home

Facebook Bumps Up Release of Mobile App for Live Gaming

Facebook will release its free Facebook Gaming mobile app, moving up the original June launch as people are sheltering in place due to the COVID-19 pandemic. The app, tested in Southeast Asia and Latin America for 18 months, is designed for creating and watching live game play, a burgeoning sector of the $160 billion global games industry. Having invested in gaming to shed a once-drab reputation, Facebook stated that now 700+ million of its 2.5 billion monthly users engage in gaming. Its rivals in live gaming include Amazon’s Twitch, Google’s YouTube and Microsoft’s Mixer. Continue reading Facebook Bumps Up Release of Mobile App for Live Gaming

YouTube Sees Leap in Viewership, Yet Decline in Advertising

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising

Founders of eSports and Gaming Network Speed Up Launch

Ariel Horn and Ben Kusin, co-founders of VENN (Video Game Entertainment & News Network), plan to launch their eSports, gaming and pop culture network in July, three months ahead of schedule. To do so, they are raising $40 million, building a Los Angeles studio, hiring, and setting up creators to program from home. The 24/7 linear network is aimed at the streaming generation, including hardcore eSports fans and casual gamers. VENN already raised $17 million from Kroenke Sports & Entertainment, Riot Games co-chair Marc Merrill and Blizzard Entertainment co-founder Mike Morhaime. Continue reading Founders of eSports and Gaming Network Speed Up Launch

Social Media Campaign Aims to Link Coronavirus to 5G Tech

One conspiracy theory making the rounds on the Internet connects the coronavirus outbreak to 5G technology. Although actors Woody Harrelson and John Cusack are among those endorsing the misinformation, researchers indicate the majority of online activity around this theory is coordinated and possibly state sponsored. That’s the conclusion of Marc Owen Jones, a researcher at Qatar’s Hamad bin Khalifa University, who analyzed 22,000 Twitter interactions and found a large number displaying “inauthentic activity.” Continue reading Social Media Campaign Aims to Link Coronavirus to 5G Tech

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