Facebook to Launch a Dedicated News Tab With Publishers

Facebook wants to team with the news industry to create a tab in its app devoted to publishers’ content. In a conversation with Axel Springer SE chief executive Mathias Döpfner, Facebook chief Mark Zuckerberg explained the plan is in its early stages, and that he doesn’t want to build it without input from publishers. He compared the proposed news tab to the Watch tab that aggregates video from publishers, some of which do so exclusively for the platform. He also suggested that Facebook would pay publishers to ensure high-quality content. Continue reading Facebook to Launch a Dedicated News Tab With Publishers

Viacom Digital Eyes Streaming to Target Younger Audience

For years, Viacom didn’t move decisively into the digital arena, but chief executive Bob Bakish changed that in 2017 when he hired digital media executive Kelly Day to head Viacom Digital Studios in leading MTV, Nickelodeon, BET, Comedy Central and other youth-oriented properties. With her team of 400+ employees, Day has created new original series for different platforms and led the purchase of Awesomeness. In February 2019, Tubular Labs ranked Viacom No. 9 for online video views, up from No. 24 in October 2017. Continue reading Viacom Digital Eyes Streaming to Target Younger Audience

Europe Passes a Strict Law That Favors Copyright Holders

The European Union adopted a strict online copyright law requiring technology companies to ink licensing agreements with authors, musicians and news publishers. The goal is to force technology platforms to proactively remove unlicensed copyrighted content from their sites, rather than respond to thousands of complaints by copyright holders. Lobbying leading up to the vote was vigorous. While media companies are celebrating the move, the new law is a blow to companies such as Google and Facebook, as well as free speech advocates. Continue reading Europe Passes a Strict Law That Favors Copyright Holders

Amazon Testing Video Ads on its iOS Mobile Shopping App

Amazon plans to sell video ads on its mobile shopping app, a direct challenge to Google and Facebook’s control of the $129 billion digital advertising sector. Sources report that the tech giant has been beta testing ads on the Apple iOS platform “for several months,” and that it plans to roll out ad sales on Google’s Android platform later in 2019. Searches on Amazon’s mobile app trigger relevant ads, making them more likely to lead to actual purchases. With this move, Amazon opens up a potentially lucrative revenue stream. Continue reading Amazon Testing Video Ads on its iOS Mobile Shopping App

Social Platforms Under Scrutiny For Rules Related to Kids

YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Continue reading Social Platforms Under Scrutiny For Rules Related to Kids

Google Hopes its Stadia Will Become the Netflix of Gaming

At this week’s Game Developers Conference in San Francisco, Google introduced Stadia, a service that streams video games from the cloud to smartphones, tablets or computers with a Chrome browser or a TV using a Chromecast Ultra device. Google chief executive Sundar Pichai said people watching a video game on YouTube could simply click to join it. The company did not state whether the service would be compatible with Apple devices. The service is slated to launch later in 2019. Gaming, dominated by consoles, brings in $130+ billion yearly. Continue reading Google Hopes its Stadia Will Become the Netflix of Gaming

Facebook Launches Dedicated Gaming Tab on Updated App

With an eye to the 700 million worldwide users it says play video games on its site, Facebook is updating its mobile app to feature a dedicated Gaming tab. The tab will be located in the main navigation bar, so that users can go directly to news, streams, gaming groups and other related content. The tab also points users to instant games they can play with friends, eSports organizations, videos from popular streamers, and game publishers. The new tab is built on Fb.gg, the gaming destination Facebook debuted last year. Continue reading Facebook Launches Dedicated Gaming Tab on Updated App

Three Tech Giants Experience Outages, Glitches This Week

Computer systems at Facebook, Google and Apple went offline temporarily when all three companies experienced a coincidental array of tech glitches. Facebook experienced a daylong outage that the company blamed on a server configuration error. The outage affected the Facebook app, photo-sharing app Instagram and WhatsApp messaging service. At Alphabet’s Google, services such as Gmail experienced a series of problems that reportedly resulted from engineers tweaking an internal storage service. In addition, some Apple iCloud services were affected for more than four hours yesterday. Continue reading Three Tech Giants Experience Outages, Glitches This Week

Sony Unveils Three Phones With CinemaWide Aspect Ratio

At MWC Barcelona (formerly Mobile World Congress), Sony introduced its flagship smartphone, the Xperia 1, with a notably tall display and ‘CinemaWide’ 21:9 aspect ratio, shared by the lower cost new Xperia 10 and 10 Plus. The Xperia 1 is the successor to Sony’s Xperia XZ3 released last fall. The Xperia 1’s display is a 4K HDR OLED panel measuring 6.5-inches diagonally. With a bezel on top, it is 6.57-inches tall, almost an inch taller than an iPhone XS. Sony positions the new form factor as ideal for videos, games and multitasking. Continue reading Sony Unveils Three Phones With CinemaWide Aspect Ratio

YouTube Disables Comments For Videos That Include Kids

After major brands including AT&T, Disney, Epic Games and Nestlé suspended their regular ad spending on YouTube, the popular video platform has made a move to temporarily disable comment sections on most video channels that feature children 13 and younger as well as teenagers that may risk “attracting predatory behavior.” The concern was that advertising was sometimes positioned along videos with minors that included predatory remarks in the comments sections. A few select channels will have comment sections that remain enabled, but will require monitoring for safety. Continue reading YouTube Disables Comments For Videos That Include Kids

Facebook Debuts Showcase Upfront-Style Advertising Sales

Facebook debuted Facebook Showcase, a premium video-ad program to let buyers for online video/TV ads nail down guaranteed rates and impressions up to one year in advance. With the program, Facebook makes a more aggressive move into upfront buys for its content; its previous program only let advertisers buy video ads one quarter in advance. The Showcase program, which is now only available for ad campaigns aimed at U.S. audiences, coincides with the company’s increase in original content for its Watch video service. Continue reading Facebook Debuts Showcase Upfront-Style Advertising Sales

Samsung Reveals New Galaxy Phones, Including a Foldable

Samsung introduced four new Galaxy phones this week, one of which will work on 5G networks and three of which will have somewhat larger screens and more sophisticated camera systems. The company is also teasing a fifth device that is foldable. With regard to larger sizes, Samsung is offering the S10 and S10 Plus, with 6.1-inch and 6.4-inch displays respectively, compared to the S9 and S9 Plus’ screen sizes of 5.8 inches and 6.2 inches. Larger screen size was achieved without enlarging the devices’ body sizes. Continue reading Samsung Reveals New Galaxy Phones, Including a Foldable

Twitch Streamers in the U.S. Generated $87 Million in 2017

A new study from Recreate Coalition suggests that Amazon’s live-streaming video platform Twitch is gaining in popularity with content creators. The study “estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase),” reports TechCrunch. “In terms of year over year growth in number of creators themselves, Twitch falls just behind Instagram and YouTube, and ranks second behind Instagram in YOY revenue growth for those creators.” Continue reading Twitch Streamers in the U.S. Generated $87 Million in 2017

HPA Tech Retreat: Advance of Digital Out-of-Home Screens

During this week’s HPA Tech Retreat, BBC production standard lead Andy Quested reported on Digital Out-of-Home (DOOH) screens, which are enjoying a robust 10 percent year-on-year growth. In 2018, these screens were estimated to have a 40 percent reach in the U.S., with an 11 to 18 percent reach worldwide. These advertising billboards play digital video, often mixed with artificial intelligence, interactivity and other new technology tricks, and are now responsible for a 50 percent share of the U.K.’s out-of-home ad dollars. Continue reading HPA Tech Retreat: Advance of Digital Out-of-Home Screens

Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert

On February 2, electronic dance producer Marshmello performed a 10-minute concert — as a digital avatar — to gamers playing the popular game “Fortnite.” The runaway success of this unusual mix highlights how games can not only gather millions of players, but also become a stage for a variety of entertainment. Marshmello’s representatives stated that the concert “attracted millions of viewers.” In June, Marshmello participated in an Epic Games’ “Fortnite” tournament, teamed with Tyler “Ninja” Blevins, a celebrity gamer. Continue reading Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert

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