ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

YouTube Creators Increasing Revenue With Longer Videos

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue With Longer Videos

Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Led by Search Dominance, Google Posts Strong Earnings

Despite analysts’ forecast of a slowdown and the threat of regulations, Google parent Alphabet posted strong earnings, with reported revenue of $38.9 billion, up 19 percent over the same period last year, and $9.2 billion in profits. The tech company’s continued dominance in search is foundational to its robust financial health. Announcement of the strong results, after a worrisome first quarter, caused Alphabet’s stock to rise 9 percent in after-hours trading. Google is expected to profit from advertising in Maps, YouTube and other areas. Continue reading Led by Search Dominance, Google Posts Strong Earnings

ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Lawmakers Grill Major Tech Companies in Antitrust Hearing

Republican and Democratic lawmakers excoriated tech giants Amazon, Apple, Facebook and Google this week on Capitol Hill. Chief among the critics were Senator Ted Cruz (R-Texas), who oversees the Constitution subcommittee, and Representative David Cicilline (D-Rhode Island) who leads an antitrust subcommittee. Although the companies acknowledged the upheaval their technology has created in many industries, Senator Sherrod Brown (D-Ohio) responded that, “every time Americans trust you, they seem to get burned.” Continue reading Lawmakers Grill Major Tech Companies in Antitrust Hearing

YouTube, Facebook Lure Creators With Monetization Tools

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators With Monetization Tools

New YouTube Policy Enables Easier Copyright Claim Fixes

YouTube just made it easier for video creators to handle manual claims of copyright infringement. With the updated policy, copyright owners will have to say where in the video their material occurs, making it easier for creators to determine whether the claim is legitimate and then to edit out content if it is. In the past, creators would have to search through their videos to find the offending material, uncertain as to where it was, making it difficult to find and fix or dispute. Continue reading New YouTube Policy Enables Easier Copyright Claim Fixes

Social Media Summit Excludes Top Social Media Platforms

President Trump convened a Social Media Summit without Facebook, Twitter, Alphabet or YouTube, which he has accused of stifling conservative voices. Instead, he invited supporters such as former White House advisor Sebastian Gorka, James O’Keefe from Project Veritas, and activist Ali Alexander. Speakers included Trump supporters Lynnette Hardaway and Rochelle Richardson, known as Diamond & Silk, who have a large Facebook following, House minority leader Kevin McCarthy (R-California) and Senator Josh Hawley (R-Missouri). Continue reading Social Media Summit Excludes Top Social Media Platforms

Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Amazon-Google Truce Offers More Cross-Platform Access

Google and Amazon, which reached a truce in April after months of wrangling, opened the door to multiple cross-platform compatibilities: Amazon Fire TV streaming platforms will now carry Google’s YouTube, YouTube TV and YouTube Kids apps — and Google Chromecast platforms and Android TVs will carry Amazon Prime Video. In addition, users will be able to request YouTube content on the Fire TV via the Alexa voice assistant. Not available yet is the ability of Google Assistant to work with Amazon Prime Video on Chromecast. Continue reading Amazon-Google Truce Offers More Cross-Platform Access

BBC and ITV Join Forces to Launch Rival to U.S. Streamers

In the U.K., Amazon and Netflix now own about two-thirds of that country’s video streaming market and, for the second time, the BBC and ITV are trying to pool their assets to launch their own streaming platform. Their first effort to do so, in 2007, was squelched by regulators. The new platform, dubbed BritBox (a version of which has been available in North America), is expected to make its U.K. debut later in 2019, with the two broadcasters’ popular shows and new content. But the BBC and ITV are still struggling to resolve issues of budget, audience data sharing and content exclusivity. Continue reading BBC and ITV Join Forces to Launch Rival to U.S. Streamers

Twitter Will Warn Users of Politicians’ Inappropriate Tweets

Twitter announced that it plans to hide messages that are posted by politicians who violate the company’s abuse or harassment policies. Such tweets will be hidden behind a warning label, but will not be removed from the service, since Twitter still considers them a matter of public interest. The notices will inform readers if a tweet violates rules regarding harassment or violent threats, and then readers will have the option of clicking through to access the questionable message. The move could complicate the current debate over political bias on Twitter in addition to the balance other social platforms are struggling with between free speech and offensive content. Continue reading Twitter Will Warn Users of Politicians’ Inappropriate Tweets

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