Facebook to Show Video Ads, Share Revenue with Publishers

Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers

$499 Kodak-Branded 360-Degree Camera Adds Second Lens

The original Kodak Pixpro 360 and Pixpro SP360 4K cameras were largely well received, but garnered some criticism regarding image quality. To address the limitations of a single lens and sensor system, the upgraded Kodak-branded 360-degree camera now features a more efficient dual-lens setup. The new Kodak Pixpro Orbit360 4K VR was unveiled at Photokina last fall by JK Imaging Ltd., the company licensing Kodak’s name, while pricing and availability details were revealed this week at CES. The new 360-degree camera will run $499 when it hits shelves later during Q1 2017. Continue reading $499 Kodak-Branded 360-Degree Camera Adds Second Lens

Digital Native Content Appeals to Brands, Creatives, Viewers

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Industry Vets Discuss Goals of Producing Immersive Content

Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content

CES 2017: Conference Sessions Explore Products and Trends

Beyond the sights and spectacle of CES, almost 2.5 million square feet of exhibits, 3,800 exhibiting companies, and 175,000 attendees, are oases of insight and information to be found among more than 300 conference sessions. CES conferences leverage the attendance of senior executives, experts, and policymakers to populate panels that cover the spectrum of product categories, tech trends, and consumer interests represented throughout the show. Eight SuperSessions feature senior leaders grappling with their experiences in emerging sectors, while 44 different tracks explore a wide range of timely topics. Continue reading CES 2017: Conference Sessions Explore Products and Trends

Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

CES: Advances in OLED, 4K, HDR TVs and Streaming Options

Television displays are must-see products at CES. Last year saw LG’s 98-inch 8K display and that company’s prototype 18-inch rollable display among other highlights. This year, expect to see more manufacturers unveiling what was shown last year — 4K and 8K, HDR and OLED — in more varied and mature versions. But the biggest, brightest TV displays don’t matter a whit for an entire generation that’s happy with a few streaming video services and a laptop. They too will have more choices at CES 2017. Continue reading CES: Advances in OLED, 4K, HDR TVs and Streaming Options

Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

Many social networks have thrived on creating relationships with celebrities and influencers, but Snapchat prefers to treat them like ordinary users — so much so that its terms of service prohibit users from getting paid to post. The aim is to provide users a more authentic, less product-promoting experience. It’s also Snapchat’s strategy for differentiating its platform, thus better attracting advertisers that prefer the credibility of an “authentic experience” to influencer endorsements of products. Continue reading Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

Virtual Reality Will Be a Major Force at CES 2017 Next Month

In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month

Oculus and Facebook Aim to Make Virtual Reality More Social

Oculus debuted Parties and Rooms for the Samsung Gear VR mobile headset, a significant move in making virtual reality more social. Parties allows a multi-person conversation to take place on top of whatever else the individuals are doing in VR, and Rooms is a digital lounge where up to four people can gather to watch videos, play simple games or just relax. Facebook also just launched its “Coordinated App Launch API,” which will enable those friends hanging out in Rooms to launch a developer’s multiplayer game. Continue reading Oculus and Facebook Aim to Make Virtual Reality More Social

Facebook Pursues Funding, Licensing Original Video Content

Facebook plans to fund original productions and license original video content from media companies and digital celebrities for its platform. To be led by Facebook head of global strategy Ricky Van Veen, the new initiative is still in its nascent stages; a spokesperson only says the company is reaching out to many potential partners. Chief executive Mark Zuckerberg has steadfastly insisted Facebook is not a media company, but given this decisive move towards content, that will be a difficult position to maintain. Continue reading Facebook Pursues Funding, Licensing Original Video Content

Facebook Launches Live 360 Video with National Geographic

Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic

Hulu Launches Ultra HD, YouTube Supports 4K Live Streaming

Hulu has joined Netflix and Amazon in offering select titles in 4K. Subscribers with a Microsoft Xbox One S or Sony PlayStation 4 Pro console (and a minimum connection speed of 13 megabits per second) can now enjoy James Bond films and original Hulu series in the Ultra HD format. Netflix and Amazon also offer select high dynamic range content. Meanwhile, YouTube — which first introduced 4K support to its video-sharing site in 2010 — is now bringing the same capability to live streaming of 4K and 360 videos. The feature should help the site compete with Facebook and Twitter in the live streaming space. Continue reading Hulu Launches Ultra HD, YouTube Supports 4K Live Streaming

CBS All Access Has Deal to Live-Stream NFL Football Games

CBS recently announced that it signed a deal with the NFL to stream CBS-broadcast football games via the network’s $6-a-month standalone streaming app. “CBS All Access subscribers will be able to stream the game that is being broadcast by their local CBS affiliate, as well as playoff games and several of next year’s Thursday night NFL games,” reports The New York Times. According to CBS, its app currently touts about a million subscribers, which the network predicts will reach 4 million in the next five years. The NFL has been looking for alternatives as it contends with declining ratings for primetime games. The league has already agreed to live stream Thursday Night Football games on Twitter. Continue reading CBS All Access Has Deal to Live-Stream NFL Football Games

GoPro to Lay Off 200 Employees, Tony Bates Stepping Down

Following failed attempts at becoming a media company, GoPro announced it plans to shutter its entertainment division and cut 15 percent of its staff, about 200 full-time positions. Former Microsoft exec and Skype CEO Tony Bates, president of GoPro since 2014, will step down by the end of the year. Despite high-profile hires, including Charlotte Koh from Hulu Originals and Bill McCullough from HBO Sports, as well as a 2014 Emmy for its Hero 3 camera and a variety of athlete endorsements, GoPro has been unsuccessful in pushing its entertainment offerings. After losing about half its value this year, the company hopes that restructuring will help return it to profitability. Continue reading GoPro to Lay Off 200 Employees, Tony Bates Stepping Down

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