Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

New Consortium Aims to Improve Addressable TV Ad Market

Go Addressable, a new eight-company consortium, plans to simplify and scale addressable TV advertising. Among the consortium members are Comcast, Charter Communications, Altice USA, Dish Media and smart TV manufacturer Vizio. Comcast Advertising vice president and general manager Larry Allen reported that advertisers are currently faced with putting together a schedule from various streaming services, smart TV makers, cable operators and even programmers. He said that, “the buyers need a solution to their fragmentation problem.” Continue reading New Consortium Aims to Improve Addressable TV Ad Market

Another Call for the Creation of a Privacy Enforcement Agency

Senator Kirsten Gillibrand (D-New York) has revisited her Data Protection Act of 2020 to add the creation of a government agency that would regulate and enforce federal privacy laws. She noted that, “Big Tech companies are free to sell individuals’ data to the highest bidder without fear of real consequences … a data privacy crisis is looming over the everyday lives of Americans.” The revamped version, more likely to be passed during the Biden administration, also includes sections on antitrust and civil rights. Continue reading Another Call for the Creation of a Privacy Enforcement Agency

Amazon Targets App Developers with Lower Fee, AWS Credit

To attract more developers to its Android and Fire OS Appstore, Amazon — following similar moves by tech giants Apple and Google — is cutting costs for developers with its Amazon Appstore Small Business Accelerator Program. Whereas both Apple and Google halved their cut of a developer’s first $1 million to 15 percent from 30 percent, Amazon instead will lower the cut to 20 percent but also give developers 10 percent in “AWS promotional credits” to use its cloud services, bringing their Appstore revenue to “an equivalent of 90 percent.” Continue reading Amazon Targets App Developers with Lower Fee, AWS Credit

Spotify Introduces Live Audio App and Plans Its Creator Fund

Music streaming service Spotify launched its live audio app, Greenroom, for iOS and Android. Built on Locker Room — the app focused on sports content created by Betty Labs and acquired by Spotify in March — the Greenroom app is similar to Clubhouse in that it allows users to host live conversations about music, sports and other topics. Branded with Spotify colors and a new logo, Greenroom features native recordings, which can be distributed as podcasts. Although users can sign in with Spotify credentials, it is not required to use the app. Continue reading Spotify Introduces Live Audio App and Plans Its Creator Fund

Twitch’s Business Model Lets Musicians Monetize Fan Loyalty

Amazon’s live-streaming platform Twitch was a haven for musicians during the COVID-19 pandemic, attracting “an average of 30 million visitors a day,” who watched 1+ trillion minutes of content last year. More importantly, its economic model, unlike that of Apple Music, Spotify and YouTube, allows musicians to monetize fan interactions. Musicians cultivate a loyal base that, in turn, patronizes them, to the tune of several thousand dollars a month. In contrast, last year, 97 percent of Spotify’s artists earned less than $1,000. Continue reading Twitch’s Business Model Lets Musicians Monetize Fan Loyalty

Antitrust Law Authority Lina Khan Appointed Chair of the FTC

In a largely bipartisan vote, the Senate appointed antitrust law expert and Columbia Law School associate professor Lina Khan as chair of the Federal Trade Commission after earlier adding her to the agency. Senator Amy Klobuchar announced Khan’s appointment as FTC chair. At 32 years of age, Khan is the youngest person to ever join and lead the FTC. The legal scholar has also been a consistent critic of Big Tech, so her confirmation is evidence that lawmakers from both political parties agree that it is time to further evaluate the growing dominance of those companies. Continue reading Antitrust Law Authority Lina Khan Appointed Chair of the FTC

Google Expands Workspace Features and Opens to All Users

Google is providing full access to Workspace (formerly G Suite) for its 3+ billion existing users in consumer, enterprise and education markets. Users turn on Google Chat in Gmail to enable the full experience. Although Google Drive and Docs have already been free, Workspace brings features such as smart suggestions in emails and documents. Google is also debuting Google Workspace Individual, a paid version aimed at small business owners, offering “booking services, professional video meetings, personalized email marketing” and more. Continue reading Google Expands Workspace Features and Opens to All Users

YouTube Bans Alcohol, Gambling, Politics from Masthead Ads

Google’s YouTube announced that its masthead — which appears at the top of its app and website — will no longer run ads related to alcohol, gambling, “prescription drug terms” or politics. Gambling includes sports betting and casino games, and politics references ads that endorse political candidates. According to Google, the move is aimed to “lead to a better experience for users.” The masthead is a very visible rectangle across the top of YouTube’s homepage and is usually the platform’s most expensive and desirable ad unit. Continue reading YouTube Bans Alcohol, Gambling, Politics from Masthead Ads

Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta

On July 1, experiential entertainment company Illuminarium Experiences will open its first location in Atlanta, Georgia, offering “Wild,” a virtual safari shot by RadicalMedia. The company’s immersive entertainment is intended to offer a kind of virtual reality — but without the clunky headsets. Instead, visitors walk through exhibits with 4K video on giant screens, spatial sound systems, haptic flooring and other interactive features including scent. Tickets for “Wild,” at $35, give the visitor an hour to walk through an 8,000-square-foot room. Continue reading Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta

U.S. Offers Incentives for Countries to Avoid China’s 5G Gear

The U.S. Commerce Department’s Commercial Law Development Program (CLDP) is leading a program to encourage nations to avoid gear from Chinese companies Huawei and ZTE in building their own 5G networks. The workshops on how to do so, combined with a handbook and some financial incentives, are aimed at legislators in Central and Eastern Europe as well as developing countries around the world. The handbook will include case studies of how the United Kingdom, for example, deployed 5G without Chinese equipment. Continue reading U.S. Offers Incentives for Countries to Avoid China’s 5G Gear

Amazon Profits Rise as Do Fake Reviews and Inflated Ratings

Since the COVID-19 pandemic struck, Amazon added 50 million Prime members and made $26+ billion in profits. Also surging, however, are fake reviews that bolster ratings for vendors but sow mistrust among shoppers. Amazon made it easier to leave a rating, such as one-tap ratings that allow the consumer to submit a star rating without accompanying text, but the attempt to instill confidence among consumers has largely backfired. Amazon’s one-day shipping has also made it much harder for small businesses to survive the transition to online sales. Continue reading Amazon Profits Rise as Do Fake Reviews and Inflated Ratings

Lawmakers Introduce Bills to Address Dominance of Big Tech

The House unveiled five bills aimed at curbing Big Tech companies, including the Ending Platform Monopolies Act, that requires “structural separation of Amazon” and makes it illegal for an online platform to own a business that uses said platform for “the sale or provision of products or services,” that “sells services as a condition for access to the platform” or that “owns businesses that create conflicts of interest.” Another bill would ban platforms from giving advantage its own products and services over those of a rival. Continue reading Lawmakers Introduce Bills to Address Dominance of Big Tech

Apple’s SharePlay to Power Watch Parties for FaceTime Users

As part of iOS 15, Apple will debut SharePlay to allow FaceTime users to stream online videos, movies and music from Apple TV or an iPad, iPhone or Mac and watch with friends while chatting — similarly to Facebook Messenger, Instagram and Houseparty. During COVID-19, the watch party feature was also adopted by Disney+, Hulu and Prime Video. SharePlay is ideally aimed at teens who are more likely to watch videos on their phones and chat. A Pew Research study showed that 59 percent of U.S. teens video-chat with friends. Continue reading Apple’s SharePlay to Power Watch Parties for FaceTime Users

Researchers Use Nanotechnology to Shrink Optics for Devices

University of Ottawa researchers have done some groundbreaking work on lenses, using nanotechnology to develop so-called metalenses that dramatically shrink down optics. But lenses still rely on space to produce images and the researchers have presented the concept of an optical “spaceplate” that propagates light for a distance much longer than the plate thickness, enabling future imaging systems to shrink even further. A spaceplate can be used to miniaturize all kinds of devices that manipulate light. “It’s a possibly revolutionary development in the field of optical science,” suggests photography and camera news site PetaPixel. Continue reading Researchers Use Nanotechnology to Shrink Optics for Devices

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