Twitter Will Warn Users of Politicians’ Inappropriate Tweets

Twitter announced that it plans to hide messages that are posted by politicians who violate the company’s abuse or harassment policies. Such tweets will be hidden behind a warning label, but will not be removed from the service, since Twitter still considers them a matter of public interest. The notices will inform readers if a tweet violates rules regarding harassment or violent threats, and then readers will have the option of clicking through to access the questionable message. The move could complicate the current debate over political bias on Twitter in addition to the balance other social platforms are struggling with between free speech and offensive content. Continue reading Twitter Will Warn Users of Politicians’ Inappropriate Tweets

Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Proposed Law Would Make Media Platforms Liable for Posts

Senator Josh Hawley (R-Missouri) introduced legislation to amend Section 230 of the Communications Decency Act (CDA) to hold big tech companies such as Facebook and YouTube liable for content published on their platforms. Tech companies now have protection under Section 230 from being found liable for what users post. Known as the Ending Support for Internet Censorship Act, the proposed legislation has sparked backlash from both sides of the aisle. According to Hawley’s office, his bill is aimed to limit political bias. Continue reading Proposed Law Would Make Media Platforms Liable for Posts

More Marketers Test Targeted Ads on Streaming Platforms

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

Companies Complain to Justice Department About Big Tech

The federal government is listening to complaints about how the major digital platforms exploit their size and the paucity of regulations — and companies are lining up to tell their tales of woe. Yelp public policy chief Luther Lowe says firms that once quietly grumbled are now talking to the Department of Justice about anti-competitive behavior by the big tech companies, all of which vigorously deny the accusations. Two Instagram executives stated that, although some would like to break up social giant Facebook, that won’t help the problem. Continue reading Companies Complain to Justice Department About Big Tech

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Google Scientists Generate Realistic Videos at Scale with AI

Google research scientists report that they have produced realistic frames from open source video data sets at scale. Neural networks are able to generate complete videos from only a start and end frame, but it’s the complexity, information density and randomness of video that have made it too challenging to create such realistic clips at scale. The scientists wrote that, to their knowledge, “this is the first promising application of video-generation models to videos of this complexity.” The systems are based on a neural architecture known as Transformers, as described in a Google Brain paper, and are autoregressive, “meaning they generate videos pixel by pixel.” Continue reading Google Scientists Generate Realistic Videos at Scale with AI

YouTube Enacts Policy to Ban Noxious Videos, Hate Speech

Google’s YouTube unveiled a new policy in its latest attempt to clean up the content of the popular video platform. The policy bans videos “alleging that a group is superior in order to justify discrimination, segregation or exclusion,” as well as those that deny violent events happened, such as the Holocaust or the mass shooting at Sandy Hook Elementary School. Discrimination includes age, gender, race, caste, religion, sexual orientation and veteran status. With this policy in place, YouTube has begun to remove thousands of videos to rid its site of bigotry, extremism and hate speech. Continue reading YouTube Enacts Policy to Ban Noxious Videos, Hate Speech

Disney’s Hotstar: India’s Dominant Video-Streaming Platform

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

Apple Divides iTunes Features into Music, Podcast, TV Apps

Apple executives announced the end of iTunes at its annual Worldwide Developer Conference (WWDC) this week. But iTunes features will live on in three apps: Apple Music, Apple Podcasts and Apple TV. The iconic iTunes was created 18 years ago as a so-called digital jukebox that allowed users to import and organize music and burn custom mixes. It evolved into a music store, where an enormous variety of songs sold for 99 cents. In 2003, Steve Jobs declared that “people want to buy their music on the Internet by buying downloads.” Continue reading Apple Divides iTunes Features into Music, Podcast, TV Apps

Google Uses AI Classifier to Sanitize YouTube Home Page

Google is using artificial intelligence software to remove misleading and objectionable videos from YouTube’s homepage and the app’s home screen. The software reportedly is able to analyze massive amounts of video footage, pick out the offending clips and blocks them — all without human assistance. Sources state the software, whose internal name is “trashy video classifier,” was first tested in 2015 but was widely deployed in 2017 after a series of inappropriate videos aimed at children were posted to the popular video-sharing platform. Continue reading Google Uses AI Classifier to Sanitize YouTube Home Page

IGTV Shifts Model From Exclusively Offering Vertical Video

Instagram launched IGTV last year with plans to exclusively offer long-form vertical videos for mobile devices. Landscape video uploads would not be included. However, enthusiasm on the part of video creators failed to gain traction, and now IGTV is changing its vertical video policy. As of last week, users can upload horizontal landscape videos that can easily be viewed full-screen by turning a mobile device on its side. “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want,” the company explained. Continue reading IGTV Shifts Model From Exclusively Offering Vertical Video

ByteDance Targets Emerging Markets With Music Service

Beijing-based ByteDance plans to debut a paid music service for its video app TikTok in fall 2019, aimed at poorer countries where the industry’s dominant services, Apple Music and Spotify, have not yet taken root. Executives at India’s two largest labels, T-Series and Times Music, reported that ByteDance has already acquired rights. TikTok and its Chinese equivalent Douyin, have been downloaded more than 500 million times; TikTok popularized the world’s No. 1 song for the past month, “Old Town Road.” Continue reading ByteDance Targets Emerging Markets With Music Service

Google, Intel, Other U.S. Tech Firms Stop Selling to Huawei

Alphabet’s Google has ceased transfer of hardware, software and services — except those available via open source licensing — to Huawei Technologies. Broadcom, Intel, Qualcomm, and Xilinx have also obeyed the Trump administration’s order to freeze business with China’s largest technology company (based on potential threats to national security). This action will also likely impact U.S. tech companies such as chipmaker Micron Technology and other firms that depend on China for their own growth, as well as slow down the worldwide rollout of 5G networks. Continue reading Google, Intel, Other U.S. Tech Firms Stop Selling to Huawei

Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

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