Disney Doubles Down on Success of New Streaming Service

Last Thursday, The Walt Disney Company celebrated the one-year anniversary of its Disney+ streaming service, which reached 73.7 million subscriptions as of October 3, up from the 60+ million reported in August. That positive news has offset losses, much of it due to COVID-19 pandemic’s impact on tourism and movie-going, reported in the quarter ending June 27. “The real bright spot has been our direct-to-consumer business,” said Disney chief executive Bob Chapek, pointing to the division that includes streaming operations. Continue reading Disney Doubles Down on Success of New Streaming Service

T-Mobile to Debut Pay TV Service Starting at $10 Per Month

T-Mobile US is aiming to lure cord-cutters with a new TV service that costs as little as $10 per month. Next week, the No. 2 mobile carrier will offer three tiers of service: TVision Vibe, a bundle without sports channels for $10 per month; TVision Live, with local broadcast channels, sports channels and news brands such as CNN; and TVision Channels, a bundle with premium cable options like Showtime and Starz. T-Mobile customers will be able to access the service this Sunday, followed by Sprint customers later in November. Continue reading T-Mobile to Debut Pay TV Service Starting at $10 Per Month

In Major Reorg, Disney Moves Streaming Services to Center

The Walt Disney Company is reorganizing to put more emphasis on its streaming video services Disney+ and Hulu. The company is creating content groups for movies, general entertainment and sports, with a distribution unit that will determine the best platform — streaming, TV network, movie theater — for every piece of content. According to Disney chief executive Bob Chapek, the move acknowledges that consumers now are more likely to watch content on a streaming service than broadcast and cable channels or movie theater screens. Continue reading In Major Reorg, Disney Moves Streaming Services to Center

Watch-Party Startup Scener Gets $2.1 Million in New Funding

Two-year startup Scener, which has been offering co-viewing watch parties, just brought in $2.1 million in new funding. Its usage spiked during the COVID-19 pandemic, even as Disney+, Hulu, Amazon Prime Video and other services also debuted watch-together features. Scener, which unveiled with a web-browser overlay for Netflix, now supports 10 streaming platforms, including, in addition to Netflix, HBO Max, Disney+, Hulu, Amazon Prime Video, Funimation, Vimeo, YouTube, Alamo On Demand and Disney’s Hotstar. Continue reading Watch-Party Startup Scener Gets $2.1 Million in New Funding

AT&T to Launch Ad-Supported HBO Max and Mobile Service

AT&T plans to introduce a lower-cost, ad-supported version of HBO Max in the spring, said chief executive John Stankey, who added that it would be a “light ad load.” Some shows, however, would only be available to subscribers who pay for the full-price version. With the move, HBO Max is joining Hulu and NBC’s Peacock that also offer a free or lower-price version that comes with commercials. Stankey also revealed the company is considering ad-supported wireless phone plans as soon as a year from now. Continue reading AT&T to Launch Ad-Supported HBO Max and Mobile Service

Smart TV Makers Want a Bigger Slice of Streaming Ad Market

The COVID-19 pandemic has fueled a shift to streaming media, creating opportunities for TV manufacturers. In late 2019, Vizio TV, one of the biggest TV makers in North America, began selling ads for streaming movies, TV shows and digital videos on its screens. It now wants to build out this new business unit to create a recurring revenue source separate from TV set sales. Sources said that Vizio’s platform revenue this year comes mostly from advertising, which appears to be on track to double year-over-year. Continue reading Smart TV Makers Want a Bigger Slice of Streaming Ad Market

Disney’s Streaming Services Hit 100 Million Subscriber Mark

Disney’s new streaming businesses — Disney+, Hulu and ESPN+ — have now accrued more than 100 million subscribers worldwide. With the release of blockbuster “Hamilton” on Disney+, that service hit 60.5 million subscribers after only nine months. That was a (low-end) number that Disney originally hoped to achieve at the end of five years. Disney has also announced that it would release its $200 million feature “Mulan” on Disney+, on a premium basis rather than movie theaters, in the U.S., Canada and parts of Europe. Continue reading Disney’s Streaming Services Hit 100 Million Subscriber Mark

Evaluating Possible Impact of Recent Ad Boycott on Facebook

It’s time to assess the impact of an advertiser boycott of Facebook, started on June 17 to protest that company’s handling of hate speech and misinformation. Following the urging of civil rights groups Color of Change, the Anti-Defamation League and the NAACP, 1,000+ advertisers publicly joined in the boycott, dubbed #StopHateForProfit, which was intended to last for the month of July. Other advertisers pulled back on spending but did so less publicly. Facebook has 9+ million advertisers. Continue reading Evaluating Possible Impact of Recent Ad Boycott on Facebook

NBC Debuts Streamer Peacock With Free, Ad-Supported Tier

NBCUniversal’s streaming platform Peacock debuted today with three tiers: a free, ad-supported plan that features thousands of hours of content; a $4.99-per-month subscription that offers more than double the content of the base plan; and a $9.99 premium version without ads (both paid plans offer discounted annual subscriptions). Users of the free version can surf among 20 feeds, one featuring favorites like “Everybody Loves Raymond” and “The King of Queens,” another with NBC’s morning program “Today,” and another dedicated to its late-night shows. By offering a free version, said Peacock chair Matt Strauss, NBCUniversal is betting that people are looking for “more affordable options.” Continue reading NBC Debuts Streamer Peacock With Free, Ad-Supported Tier

Parrot Analytics Develops a New Model for Streaming Metrics

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Streaming Services Raise Fees, Edging Toward Cable Prices

The monthly cost of numerous streaming services is moving closer to those of cable and satellite services. Google is raising the price of its basic YouTube TV package from $50 per month to $65, a 30 percent jump, and sports-centric fuboTV is raising its standard monthly price from $55 per month to $60. Google said the higher price is due to higher programming costs, and fuboTV’s rate is going up when Disney-owned channels, including ESPN, join the lineup in August. Skinny bundles from AT&T TV Now, Dish Network’s Sling TV and Hulu + Live TV have also gone up in price since the beginning of 2019. Continue reading Streaming Services Raise Fees, Edging Toward Cable Prices

YouTube Is Pursuing Upfront Ad Deals for its Pay-TV Service

YouTube is pitching its pay-TV service to advertisers with the aim of getting them to spend money they ordinarily allocate to traditional and, increasingly, streaming TV platforms. Marketers, however, still think of YouTube as a mobile (and desktop) video platform with a lot of lower-quality user-generated content rather than a TV service such as Hulu. YouTube and YouTube TV garner 100 million U.S. viewers each month, with watch time up 80 percent year-over-year in March. Continue reading YouTube Is Pursuing Upfront Ad Deals for its Pay-TV Service

Hulu Launches Watch Party Feature to Enable Social Viewing

Hulu is the first major streaming platform to launch a built-in Watch Party feature that allows its subscribers to watch a show in a group chat room. During COVID-19 shutdowns, watch parties have become increasingly popular, although most are enabled by third-party apps and services rather than built-in social viewing features. The Hulu Watch Party feature is now available to web users who subscribe to the platform’s ad-free plan. Plex also launched a Watch Together feature that works with the user’s own media and the company’s on-demand content. Continue reading Hulu Launches Watch Party Feature to Enable Social Viewing

Streamer HBO Max Offers Wide Range of Movies, TV Shows

AT&T launched HBO Max this week, with a plan to spend $4.5+ billion on the streaming platform over the next few years. AT&T, which hopes to sign up 50 million HBO Max subscribers by 2025, bought Time Warner for $85.4 billion in 2018 with the idea of creating a significant streaming platform. HBO Max, which costs $15 per month, offers 10,000 hours of programming, including HBO series “Game of Thrones” and “Succession” as well as Warner Bros. hit TV shows such as “Friends” and “The Big Bang Theory.” Continue reading Streamer HBO Max Offers Wide Range of Movies, TV Shows

Scener Offers Virtual Theater and Video Chat for HBO, Netflix

WarnerMedia’s HBO has partnered with Seattle-based Scener to allow HBO Now and HBO GO subscribers to create a private virtual theater, including video chat, for up to 20 people. Scener already allows co-viewing for Netflix accounts. This is HBO’s first significant partnership with an online co-viewing platform. Scener co-founder Joe Braidwood said the company saw a “crazy surge in demand” for the product with the COVID-19 pandemic. The partnership, which began in March, includes a new design for the site and update for Google Chrome browsers. Continue reading Scener Offers Virtual Theater and Video Chat for HBO, Netflix

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