Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Continue reading Advertisers Reduce, Stop Campaigns in Face of Coronavirus

FaceBank Group and fuboTV Announce a Merger Agreement

Florida- and New York-based FaceBank Group, Inc. — developer of hyper-realistic digital humans for use in artificial intelligence, entertainment, productivity and social media — is merging with OTT live TV streaming service fuboTV, which currently touts “more top Nielsen-ranked sports, news and entertainment channels for cord cutters than any other live platform.” The combined digital entertainment company, to be led by fuboTV CEO and co-founder David Gandler, will be named fuboTV, Inc. with plans to offer a premium viewing experience across a global distribution network. Continue reading FaceBank Group and fuboTV Announce a Merger Agreement

Fox Corporation Acquires Streaming Platform Tubi for $440M

Fox Corporation is purchasing San Francisco-based, ad-supported streaming platform Tubi for $440 million in cash and the potential of $50 million in future deferred consideration and unvested options. Tubi, which currently has 25 million users in North America and Australia, streams thousands of movies and TV shows from more than 250 content partners including Lionsgate, Paramount Pictures and Warner Bros. Tubi is accessible via numerous streaming devices, including the Amazon Fire TV Stick, Apple TV, Roku, and smart TVs from brands such as Samsung and Sony. Continue reading Fox Corporation Acquires Streaming Platform Tubi for $440M

Disney+ Classic and Original Content Sparks Major Growth

The Walt Disney Company chief executive Bob Iger said that Disney+ has more than doubled its subscription base in three months, from 10 million at its November launch to 28.6 million as of this week, stating that this has “exceed[ed] even our greatest expectations.” He revealed that Disney’s older programming has been as popular as its new original content, adding that 65 percent of subscribers who watched “The Mandalorian” watched 10 other movies/shows on the service. The next season of “The Mandalorian” debuts in November. Continue reading Disney+ Classic and Original Content Sparks Major Growth

Disney+ Service Has Strong Start With 41 Million Downloads

Since its debut two months ago, the Disney+ mobile app has been downloaded from the Apple Store and Google Play 41 million times — four times as many as HBO Now — earning nearly $100 million, reports Sensor Tower. That news sent Disney shares up two percent to $146.72. In Q4 2019, Disney+ was downloaded 30 million times, more than twice that of TikTok. According to a YouGov survey, 76 percent of respondents were satisfied or very satisfied with Disney+ compared to 48 percent for Apple TV+. Continue reading Disney+ Service Has Strong Start With 41 Million Downloads

CES Panel on Transforming Contextual Advertising and Media

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

YouTube, Facebook Step Back From Their SVOD Strategies

Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back From Their SVOD Strategies

Netflix Tops Golden Globe Nominations With 34 Total Nods

Netflix scored 17 film nominations for the 77th Golden Globes, a major jump since its first movie Globes nod in 2016 for “Beasts of No Nation.” This go-round, Netflix campaigned hard — and successfully — with six nominations for Noah Baumbach’s “Marriage Story,” including Best Drama, Actress (Scarlett Johansson), Actor (Adam Driver), Supporting Actress (Laura Dern), Screenplay (Baumbach) and Score (Randy Newman). “The Irishman” and “The Two Popes” were also nominated for Best Drama. Additionally, the company received 17 nominations in television for a total of 34 nominations. Continue reading Netflix Tops Golden Globe Nominations With 34 Total Nods

Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

Research firm MoffettNathanson estimated that, at the end of Q3 2019, Hulu with Live TV added about 400,000 paying subscribers for a total of 2.7 million, taking first place as the biggest virtual pay TV service. It edged out Dish Network’s Sling TV, the long-time leader in digital pay TV, with 2.69 million subscribers signed up for its “relatively low cost” packages. It gained 214,000 subscribers in the same period. Meanwhile, YouTube added 200,000 customers in Q3 for a total of 1.6 million subscribers. Continue reading Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

Netflix Preps For the Onslaught of New Streaming Services

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Discovery May Target Cord Cutters With Streaming Service

Discovery Inc. revealed yesterday that it is considering a streaming service that would directly offer content from its collection of television channels to U.S. viewers. The company envisions “an opportunity to take content on a broader basis to mount an attack on those who are not existing cable subscribers,” explained CEO David Zaslav during Thursday’s earnings call with Wall Street analysts. Discovery is considering “aggregating all of our content in the U.S. and having something that looks very different.” Such a move would mark a major shift for Discovery, which has been comparatively cautious in providing content to consumers without cable subs. Continue reading Discovery May Target Cord Cutters With Streaming Service

Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

Advertisers Turn to Streaming Services For More User Data

As streaming services proliferate, so does the technology that tracks their viewers. AT&T, Roku, and ad giant Publicis, among others, are harvesting viewers’ email addresses and the devices they use to stream content. Privacy advocates are concerned, with Center for Digital Democracy executive director Jeff Chester calling the practice a “digital daisy chain of data-gathering on viewers.” But advertisers find the opportunity to gather the specific data available with streaming services too appealing to pass up. Continue reading Advertisers Turn to Streaming Services For More User Data

Verizon Offers Free Disney+ for Unlimited Data Customers

Verizon Communications, the largest U.S. wireless provider, will provide a year of free access to Disney+ for its customers who have unlimited data plans. About half of Verizon’s 100+ million customers currently pay for an unlimited data plan. Disney’s new film and television streaming service will debut November 12 and cost $6.99 per month. Verizon will also offer a year of free Disney+ to its FiOS Internet and 5G home broadband subscribers. Disney+ is one of several new streaming services targeting Netflix’s dominance. Continue reading Verizon Offers Free Disney+ for Unlimited Data Customers

Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

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