MoviePass Officially Shutters its Cinema Subscription Service

MoviePass notified its subscribers last week that its cinema plan would interrupt service on Saturday, September 14. At one point, the MoviePass subscription service enabled customers to watch up to one movie per day in theaters for $9.95 per month, a model that proved unsustainable. Parent company Helios and Matheson Analytics (HMNY) announced that it is considering options, which includes a possible sale of the MoviePass company. While the business model was seen as a bold experiment by some, the company reportedly burned through cash, ultimately disappointing its shareholders. Continue reading MoviePass Officially Shutters its Cinema Subscription Service

New Google Feature Helps You Find Movies and TV Shows

Google launched a new feature for mobile in the U.S. that offers personalized recommendations of movies and TV shows. The feature is an update to Google’s efforts to provide details involving entertainment media. The current “Knowledge Panel” that appears when conducting a Google search for a movie or TV show includes an overview, ratings, reviews, cast members, and services that offer the title for purchase or streaming. The new feature will help users who do not have a specific title in mind by answering a query such as “good shows to watch” and then directing them to content based on their taste and current subscriptions. It also works with more specific queries and gets smarter based on the amount of user data collected. Continue reading New Google Feature Helps You Find Movies and TV Shows

Amazon Seeks Exclusive Licenses to Add IMDb TV Content

Amazon, which is increasing its investment in IMDb TV, an ad-supported streaming service for movies/TV, is now asking content creators for exclusive licenses, according to sources. An example of this is its contact with Vice Media to make a deal for Emmy-winning “Vice News Tonight,” recently canceled by HBO. The tech company also now offers an upfront license fee for “some type of exclusivity,” as opposed to its earlier model of only sharing ad revenue. Some content owners prefer an upfront fee, which is a guaranteed payment. Continue reading Amazon Seeks Exclusive Licenses to Add IMDb TV Content

Study Suggests Early Interest in Disney Streaming Service

According to a new study by UBS, more U.S. consumers plan to subscribe to the Disney+ streaming service than the company earlier projected. The study found that 43 percent of respondents plan to subscribe to the service, which is rolling out November 12. Of the 43 percent, UBS learned that 57 percent plan to cancel at least one other subscription service after they sign up for the new Disney offering (37 percent said they would likely cut pay TV; only 19 percent referenced dropping networks such as HBO or Showtime). Meanwhile, Disney revealed that consumers who sign up for the D23 Official Disney Fan Club and are willing to commit to a three-year Disney+ subscription, will be offered a significant discount. Continue reading Study Suggests Early Interest in Disney Streaming Service

Disney Announces Project Updates During D23 Expo 2019

During the star-studded D23 Expo in Anaheim the last several days, Disney announced plans for an Epcot transformation, the new Avenger Campus theme park attractions, a retail collaboration that will bring Disney stores to select Target locations, a first-of-its-kind Cirque du Soleil show coming to Disney Springs, a summer 2020 reopening of Disney’s Hotel New York in Disneyland Paris featuring a design based on the Marvel Cinematic Universe, a new port of call for Disney Cruise Lines on Eleuthera, and a new docu-series on the people behind Disney movies and parks. The company also revealed more details of its upcoming streaming video service. Continue reading Disney Announces Project Updates During D23 Expo 2019

Apple Readies Release of Apple TV+ and Arcade Services

Apple will launch its Apple TV Plus movie and TV subscription service by November, said sources, introducing a small number of shows and then increasing the catalog over time. Although not announced, sources said a free trial is likely to kick off the new service and build an audience while the company fills out its library. Apple TV Plus is part of the company’s goal to reach $50 billion in service sales by 2020. In doing so, it enters a highly competitive, crowded field. Meanwhile, more details have been released on the Apple Arcade gaming service. Continue reading Apple Readies Release of Apple TV+ and Arcade Services

Disney, Charter Ink Distribution Deal, Aim to Prevent Piracy

Disney and Charter Communications, which just inked a new distribution deal, also stated they have partnered to prevent the sharing of a single account among multiple people. The distribution deal, which involves Disney’s Hulu, ESPN Plus and the soon-to-debut Disney Plus, will let customers buy online services either through Disney or Charter’s Spectrum TV service. The deal will also allow Charter to carry Disney-owned TV channels, including ABC, FX, National Geographic and others, on its cable service. Continue reading Disney, Charter Ink Distribution Deal, Aim to Prevent Piracy

Facebook Plans to Test Selling VOD Subs Directly to Users

Facebook will launch a small-scale test in the U.S. over the coming weeks to sell video subscriptions directly to its users for BritBox from BBC Studios and ITV, Dropout by CollegeHumor, Motor Trend On Demand and Tastemade Plus. Facebook will initially test the waters with these four smaller services. While no major streaming video services are scheduled to be part of the test, Facebook has contacted networks such as HBO and Showtime about selling their OTT services on the social platform and has reportedly talked with Disney, Hulu and Netflix about offering their streaming services via a new TV chat device rumored to be launching this fall. Continue reading Facebook Plans to Test Selling VOD Subs Directly to Users

Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

Starting November 12, Disney plans to offer consumers a $12.99-per-month streaming bundle that includes Disney Plus, ESPN Plus and Hulu’s ad-supported tier. November 12 will mark the U.S. debut of the anticipated Disney Plus service. Disney CEO Bob Iger announced the bundle during the company’s most recent earnings call with Wall Street. According to Iger, Disney is in discussions with Amazon, Apple and Google to offer Disney Plus via additional platforms. “We think it’s important to achieve scale relatively quickly and they’ll be an important part of that,” he said. Continue reading Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

Studios Cater Blockbuster Advertising to Next-Gen Viewers

Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

New Disney Hub on Spotify Designed for Families and Kids

Spotify recently announced a new partnership with Disney that brings a collection of Disney playlists to the streaming music platform. The Disney Hub on Spotify — currently available for fans in Australia, Canada, Ireland, New Zealand, South Africa, the U.K. and U.S. — features soundtracks and other music related to Disney movies and TV shows. Among the current categories are Disney Hits, Disney Favorites, Disney Classics, Disney Sing-Alongs, Disney Princess, Marvel Music and The Best of Star Wars. Continue reading New Disney Hub on Spotify Designed for Families and Kids

BBC and ITV Join Forces to Launch Rival to U.S. Streamers

In the U.K., Amazon and Netflix now own about two-thirds of that country’s video streaming market and, for the second time, the BBC and ITV are trying to pool their assets to launch their own streaming platform. Their first effort to do so, in 2007, was squelched by regulators. The new platform, dubbed BritBox (a version of which has been available in North America), is expected to make its U.K. debut later in 2019, with the two broadcasters’ popular shows and new content. But the BBC and ITV are still struggling to resolve issues of budget, audience data sharing and content exclusivity. Continue reading BBC and ITV Join Forces to Launch Rival to U.S. Streamers

More Marketers Test Targeted Ads on Streaming Platforms

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

AT&T’s WarnerMedia Readies Beta of Its Streaming Service

According to sources, AT&T’s WarnerMedia will package HBO, Cinemax, the Warner Bros. TV/movie library and original content into a streaming service priced at $16 to $17 per month. The new offering, which would be competitively priced in a crowded market of streaming services, is expected to launch in beta later this year. Currently, an HBO Now streaming subscription costs $14.99 per month and Cinemax for cable customers is priced at $12.99 per month. WarnerMedia executives are meeting to discuss the service’s name and other details of its operation. Continue reading AT&T’s WarnerMedia Readies Beta of Its Streaming Service

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