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CES: Execs Consider Post-Pandemic Future of Remote Work

Darren Murph, head of remote for GitLab, was interviewed during this week’s all-digital CES 2021 by Joe Matthews, VP of purchasing & diversity officer at Gentex Corporation, on the future of remote work. Murph stressed the importance of communicating in ways that treat remote and in-house staff equally. It will be especially important if you reopen your office post-pandemic and allow people to continue working remotely to signal that you are committed to supporting remote work and not just “allowing” it. Read more

ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Read more

CES: Economic Council Chief Discusses Biden’s Tech Goals

Consumer Technology Association president and chief executive Gary Shapiro held a conversation with the incoming Biden administration’s designated director of the National Economic Council Brian Deese. In that position, Deese will advise President-elect Joe Biden on domestic and international economic policy and coordinate the administration’s economic agenda. “Taking the vision and direction of the president and turning it into an action plan across all agencies is particularly important at times of economic crisis,” he said. Read more

CES: Consumers Follow Brands That Align with Their Beliefs

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Read more

CES: Identifying Consumer Trends Shaping the New Normal

The Harris Poll’s CEO John Gerzema and Mastercard’s EVP of North America marketing and communications Cheryl Guerin presented data from their recent joint market research study of COVID-19’s impact on digital commerce. They grouped their findings around four key trends: The Touchless Revolution, The Betterment Boom, The Rise of Revenge Spending and The Uncalendared Year. The presentation was followed by a 30-minute discussion with panelists Julia Hammond of MDC Partners, DyShaun Muhammad of Uber, Lou Paskalis of Bank of America and Katie Riccio Puris of TikTok. Read more

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