During Google Cloud Next 2024 in Las Vegas, Google announced an updated version of its text-to-image generator Imagen 2 on Vertex AI that has the ability to generate video clips of up to four seconds. Google calls this feature “text-to-live images,” and it essentially delivers animated GIFs at 24 fps and 360×640 pixel resolution, though Google says there will be “continuous enhancements.” Imagen 2 can also generate text, emblems and logos in different languages, and has the ability to overlay those elements on existing images like business cards, apparel and products. Read more

Beginning May 15, Google Photos users can start accessing a suite of free AI-powered Magic Editor tools like Magic Eraser and Portrait Light. The features will also be accessible on more devices, including Pixel tablets. Last year, Google launched Magic Editor on Pixel 8 and Pixel 8 Pro phones. In addition to making the features available on all Pixel devices, all Google Photos users on Android and iOS will get baseline access to 10 Magic Editor saves per month. Additionally, those with a Pixel device or Premium Google One plan of at least 2TB will have unlimited use. Read more

Google is moving its most powerful artificial intelligence model, Gemini 1.5 Pro, into public preview for developers and Google Cloud customers. Gemini 1.5 Pro includes what Google claims is a breakthrough in long context understanding, with the ability to run 1 million tokens of information “opening up new possibilities for enterprises to create, discover and build using AI.” Gemini’s multimodal capabilities allow it to process audio, video, text, code and more, which when combined with long context, “enables enterprises to do things that just weren’t possible with AI before,” according to Google. Read more

Google Vids is a new AI-powered video creation app for Google Workspace. The aim is to integrate a simple AI video editor with the real-time collaboration capabilities of cloud-based text editors Docs, Sheets and Slides, “allowing people everywhere to tap into immersive storytelling at work.” Vids will be released to Workspace Labs in June. Vids will be able to generate an easy-to-edit storyboard and piece together a first draft, with suggestions from stock footage and stills, as well as background music. “It can also help you land your message with the right voiceover,” according to Google. Read more

In 2023, viewers watched more than 30 billion hours of shopping-related videos on YouTube, according to the platform, which reports “a 25 percent increase in watch time” for videos that help people shop. The uptick coincided with the introduction of tagging features for creators, and now YouTube is expanding its retail involvement even further by allowing creators to set up storefronts and sell products in-app, as yet another way to monetize the service. The move comes as TikTok seeks to grow TikTok Shop as high as $17.5 billion in the U.S., a tenfold increase. Read more