Top Stories

Internal Meta Study Shows Reels Struggling Against TikToks

Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Read more

Aalyria: Google Spinout Plans to Deliver High-Speed Internet

Google’s Project Loon, a plan to use balloons to beam broadband Internet to unserved areas, was shut down in 2021 after eight years, but Loon’s core technologies have propelled a spinout, Aalyria, which is developing advanced networking and laser communications that far exceed anything available today, extending connectivity where there is no infrastructure “at an exponentially greater scale and speed,” according to the company. Aalyria’s first commercial client is the Defense Innovation Unit (DIU), a division of the U.S. Department of Defense that awarded an $8 million contract to develop high-speed Internet in space. Read more

Conviva: Streaming Growth Surges in Asia and Latin America

Streaming analytics firm Conviva reports that the global streaming market grew 14 percent in Q2 2022 as compared to the same period last year. Asia and Latin America drove the growth, vaulting 90 percent and 70 percent, respectively. The quarterly Conviva State of Streaming Report noted that North America, the most mature streaming market in the world, grew a modest 5 percent year over year. “As the global streaming industry matures, streaming success is getting more complicated,” Conviva reports, citing as factors device fragmentation and heightened quality expectations in an increasingly ad-supported streaming world. Read more

Disney+ Shares the ‘Future of Storytelling’ with New AR Short

Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings. Read more

Roblox Targets Advertisers, Diverse Users with New Features

As it seeks to build-out a metaverse, online game platform and game creation system Roblox is courting brands as well as older users (54 percent of the platform’s daily active users are said to be age 12 and below). The popular gaming platform is adding facial capture for users and offering advertisers digital billboards and links to branded destinations. Roblox has been trying to divide its users by age, and added authentication for those 13 and above last September for access to more adult content. As part of the content diversification critical to both initiatives, Roblox is increasing its Game Fund to $35 million. Read more

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