According to sources, Facebook is developing an audio chat product to compete with Clubhouse, a social networking app that has gained popularity with young people who gather and chat about various topics. Facebook chief executive Mark Zuckerberg, reportedly interested in audio products, has appeared on Clubhouse to chat about augmented reality and virtual reality. Facebook is also known for cloning popular products. Facebook’s audio product is, added the sources, in an early stage of development. Continue reading Facebook Developing a Product to Rival Chat App Clubhouse

Massachusetts-based startup Metalenz, just out of stealth mode, is readying the debut of an entirely new lens system for smartphones. Its single flat lens system, based on optical metasurfaces, reportedly produces an image of the same or better quality as traditional lenses, while enabling brighter photos by collecting more light, and offering new forms of sensing. The company just announced a $10 million investment that will enable it to scale production and speed up development of miniature optics and a new lens system targeting smartphones, consumer electronics and applications in the automotive and healthcare industries. Continue reading New Meta-Optic Lens Tech Enters Commercial Development

Rony Abovitz, who stepped down as chief exec of augmented reality company Magic Leap in 2020, is now heading Sun and Thunder, a startup focused on synthetic characters and interactive storytelling made possible by spatial computing. That latter goal leans into the work Abovitz did at Magic Leap to create mixed reality experiences. Abovitz said Sun and Thunder is building its own technology platform, the TREX101, and output isn’t tied to any specific media or platform. Meanwhile, Magic Leap is now headed by former Microsoft executive Peggy Johnson. Continue reading Former Magic Leap CEO Now Building Synthetic Characters

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

Deloitte Consulting principal Dan Littman, AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman discussed current and future 5G use cases and obstacles to deployment during a CES 2021 session. Chow noted her group is seeing “the smart factory of the future,” especially due to sensitivities over human contact and proximity during COVID-19. “Education is similar,” she said. “We’re still heavily virtual and we won’t go [all the way] back to the way it was.” Continue reading CES: AT&T and Qualcomm Executives Discuss 5G Use Cases

At CES 2021 this week, Elemental Content co-founder John Penney moderated a conversation with Samsung Electronics America vice president of product management Drew Blackard and Ice Mobility co-founder and chair Denise Gibson on trends in mobile communications. “The 5G new wireless ecosystem offers a lot of applications in business environments,” Penney noted, asking Blackard and Gibson to describe some of what they think will be the most compelling use cases as 5G continues its rollout of networks and devices. Continue reading CES: Samsung, Ice Mobility on Trends in 5G Implementation

In a live question-and-answer period during CES 2021, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh answered questions about technology trends not described in their earlier presentation on predictions for 2021. In answer to a question about what to expect this year from smart glasses, Koenig emphasized that, “this is definitely the year of augmented reality.” But, he added, rather than describing experiences as VR, AR or MR, he said those terms will be replaced by describing “degrees of immersion.” Continue reading CTA Researchers Discuss Key Tech Trends to Expect at CES

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

In the final Fall 2020 installment of ETC@USC’s Executive Coffee with… series on November 12, Dolby Laboratories proposed two discussion topics: 1) Virtual and augmented reality; what are they good for, and what concerns you about them? And 2) Privacy, security and controlling your own data. Richard Doherty, senior director of technology strategy, Office of the CTO at Dolby Labs led a group of 14 Dolby employees in a discussion with seven USC students studying cinema, engineering, music, communication and business. Continue reading ETC Executive Coffee: USC Students Meet with Dolby Execs

To kick off ETC@USC’s eight-part Executive Coffee with… series, Verizon’s Albert Lao led a Zoom discussion on September 23. “How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was the framing question for a wide-ranging discussion. Three students each from the cinema school and the engineering school, plus two students from the business school participated. Lao set up the discussion by showing a brief video explaining 5G and edge computing, and describing how they would impact entertainment creation, distribution and analytics. Continue reading ETC Executive Coffee: A Discussion with Verizon’s Albert Lao

Finland-based Varjo debuted its third generation XR/VR headsets, the XR-3 and VR-3, respectively, which still target enterprises rather than consumers. The  company’s chief marketing officer Jussi Mäkinen stated that this version doubles its so-called human-eye resolution from the previous model and cuts the price in half. The Varjo XR-3 is priced at $5,495, with the Varjo subscription starting at $1,495 for the year. The Varjo VR-3 costs $3,195 with a one-year subscription starting at $795. Continue reading Varjo Debuts High Resolution XR/VR Headsets for Enterprise

Seventy-five percent of the market for new television displays is for 4K. While the 1080p format loses ground, 8K sales are growing, expected to be the No. 2 most popular TV display format within the next few years. The 8K resolution format is gaining popularity due to its ability to display complex video game graphics and enable glasses-free 3D and volumetric images integrated with UHD. As the format continues its growth, 8K will depend on upconverting existing 4K content; its integration into NextGen TV (ATSC 3.0) is still ongoing. Continue reading CTA, Experts Predict Factors Impacting 8K Display Adoption

Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Continue reading Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech

Walmart is transforming four of its stores into test labs to find the best ways to transition them into online fulfillment centers for e-commerce. Two of the stores are near its Bentonville, Arkansas headquarters, and the locations of the second two will be announced at a later date. Employees at these so-called laboratories will rely on digital tools and try out different strategies to integrate the company’s e-commerce and brick-and-mortar sides. The company’s online sales almost doubled during Q2, which ended July 31. Continue reading Walmart Opens Test Stores to Advance E-Commerce Goals