Digital Cinema Camera Maker RED to Release VR/AR Phone

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

Apple 3D Sensor to Power Face Scanning, Replace Touch ID

According to sources close to the project, Apple is in development on a feature that will let users unlock their iPhones with facial recognition, to be released with the iPhone to go on sale later in 2017. Powered by a 3D sensor, the new security system will let users do a variety of tasks, including logging in, authenticating payments and launching security apps via face scanning. The 3D sensor is said to be able to unlock the iPhone within a few hundred milliseconds. Apple is also reportedly testing eye scanning technology. Continue reading Apple 3D Sensor to Power Face Scanning, Replace Touch ID

‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger. Continue reading ‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

IBM Watson to Serve AI-Driven Content for Wimbledon Fans

Artificial intelligence is coming to the Wimbledon tennis tournament, via IBM’s Watson, which will generate video highlight reels, give tours through the All England Lawn Tennis Club and help fans in numerous other ways. A digital voice assistant, dubbed Fred (after the British tennis star Fred Perry), will provide directions to Wimbledon locations, information on players and where to buy merchandise. IBM also unveiled a technology that analyzes player stats, and a joint IBM-AELTC metric called “competitive margin.” Continue reading IBM Watson to Serve AI-Driven Content for Wimbledon Fans

8i Releases Holo AR App, Partners with Sony for Spider-Man

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man

IKEA to Launch an AR App Based on Apple’s ARKit Platform

This fall, IKEA will roll out an augmented reality application for iPhones and iPads, using Apple’s ARKit platform. The company currently has teams of interior designers, professors and others in the Netherlands, Sweden and the U.S. working on the app, which is timed to go live with Apple’s launch of iOS 11 software. IKEA is not alone in realizing its customers could benefit from an app that allows them to envision how a couch will look in their living room; online furniture company Wayfair has also released an AR app. Continue reading IKEA to Launch an AR App Based on Apple’s ARKit Platform

Finnish Startup Varjo to Debut VR Headset With Better Vision

Finnish startup Varjo aims to improve the resolution of images seen through VR and AR headsets. Ordinarily, the viewer with a VR headset sees the most detail looking straight ahead, in a rectangle comprising about 5 percent of his field of view. Varjo’s founders want to change that, especially for designers, architects and other professionals who work with 3D models. Resolution with VR and AR headsets from Oculus Rift, HTC Vive and Microsoft HoloLens has improved, but nowhere near the level we see in real life. Continue reading Finnish Startup Varjo to Debut VR Headset With Better Vision

Sony Expands Scope of VR Innovation Program This Summer

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer

Technicolor Experience Center Opens, Launches Mars Project

Technicolor officially opened its Technicolor Experience Center (TEC) for augmented reality, virtual reality and mixed reality last week, and announced an ambitious new project based on NASA research and images. The facility, on La Cienega in Los Angeles, launched last year and has been experimenting with immersive media. TEC has partnered with Hewlett-Packard and Nvidia to create a realistic simulation of what life could be on Mars for 1 million people. A community of engineers, designers, architects and artists will work under the direction of Technicolor to create this immersive experience. The project also involves Unreal Engine, Fusion, Autodesk and HTC Vive. Continue reading Technicolor Experience Center Opens, Launches Mars Project

Snap May Include AR Tech With Next-Generation Spectacles

While Snap extends availability of its $130 Spectacles into Europe, the company is reportedly developing a second generation of the photo- and video-recording glasses. The “project is closely guarded inside the company,” reports TechCrunch. Based on a recent patent application, “it seems increasingly likely that Spectacles II will ship with augmented reality features built in … Snap’s app is already primed to support such a move. It recently rolled out an augmented reality feature — called World Lenses — in April which allows users to place digital objects around them.” Snap has also been looking into other hardware possibilities, including drones and a 360-degree camera.

Continue reading Snap May Include AR Tech With Next-Generation Spectacles

Facebook Research Aims to Read Minds With Neuroscience

Facebook is at work on a project that would enable users to control virtual reality and augmented reality experiences telepathically. The company unveiled this research in April at its annual F8 conference, and more details have emerged about a technology that could revolutionize the next era of computing. The technology is, however, a long shot, as both neuroscientists and engineers outside the company are dubious that it can succeed. The solution could be a simple headband, rather than the brain implant some companies propose. Continue reading Facebook Research Aims to Read Minds With Neuroscience

Video Will Comprise 82 Percent of All Internet Traffic by 2021

Cisco predicts that online video will be responsible for 82 percent of all consumer IP traffic in 2021, with live video expected to see the fastest rate of growth over the next four years. By comparison, video accounted for 73 percent of Internet traffic last year. Demand is coming from a range of video, including on-demand content from services such as Netflix, webcam viewing and IP VOD. Not surprisingly, Cisco forecasts the amount of bandwidth will grow as more online video is consumed and an increasing number of higher-quality videos are watched. Continue reading Video Will Comprise 82 Percent of All Internet Traffic by 2021

Apple Debuts ARKit AR Tool for App Developers at WWDC

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Augmented World Expo: ETC Presents the Dark Side of AR

The ETC@USC’s Phil Lelyveld gave a presentation on the dark side of AR at Augmented World Expo in Santa Clara on Friday. His goal was to raise awareness of some fundamental issues now, before there is resistance to change from established AR and VR business models. Phil began by describing how the AR and VR landscape is integrally linked to the Internet of Things (it feeds data to the AR/VR experience), artificial intelligence (it will shape the end-user experience and avatar behavior), and to a lesser degree, robotics (the relatable face of the AI). Continue reading Augmented World Expo: ETC Presents the Dark Side of AR

Asus, Dell, Lenovo Unveil Windows Mixed Reality Headsets

At Computex 2017, Microsoft exhibited Windows Mixed Reality headsets from Asus, Dell and Lenovo, weeks after showing headsets from HP and Acer. Asus, which collaborated with Microsoft to ensure speed and power, displayed a headset with a polygonal cover panel. Dell’s headset, designed by the team that made its high-end XPS and Alienware PCs, is being marketed as offering an affordable price, customizable cushioning, a flip-up visor and convenient cable routing. Lenovo’s headset is positioned as the least expensive. Continue reading Asus, Dell, Lenovo Unveil Windows Mixed Reality Headsets