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ETC Executive Coffee: Disney on Immersive Media Storytelling

Disney executives met virtually with USC students on April 7 for the fourth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Mark Mine, director of the Technology Innovation Group at The Walt Disney Studios, along with his Disney colleague Daniel Baker, senior producer of technology innovation – interactive experiences, engaged a group of nine USC students in a one-hour discussion on “The Future of Immersive Media Storytelling.” They discussed the “aura” of effective immersive media, the balance between game elements and narrative elements, the use of light and shadow for user interface and user experience design, and the importance of navigation. Read more

Facebook Plans to Expand Live-Stream Pay-Per-View Events

Social giant Facebook wants to transform its live online events into a pay-per-view opportunity for the sports leagues already streaming games on its platform. The company sees the possibility of smaller leagues and even high school sports teams using the model to make money on “virtual” attendance and plans to invest in the live-streaming events that collects money for a “virtual” ticket. The social platform’s plan is similar to the long-standing practice of media networks like HBO charging pay-per-view fees for boxing events. Read more

Apple Chief Exec Tim Cook Testifies in Trial with Epic Games

“Fortnite” creator Epic Games sued Apple over its 30 percent commission on all App Store transactions. That case is now in court, and Apple chief executive Tim Cook took the stand to defend his company against accusations of monopolistic behavior. On the sidelines are other companies with the same grievance and the European Union, which also charged Apple with violating antitrust rules with the App Store. In an hour of testimony, Cook stated that commissions from app developers help the company create better App Store security. Read more

Pinterest: Neural Networks Boost Ad Sales and User Growth

Pinterest allows users to “pin” photos and videos onto boards, helping them to “discover ideas through images,” especially those pinned by people or companies that they follow. It uses neural networks, which make millions of calculations quickly, to surface and suggest the images that people will like. According to Pinterest senior vice president of engineering Jeremy King, this tool is responsible for “nearly 100 percent” of the company’s growth. In Q1, Pinterest’s AI-powered formula drew in almost 480 million people. Read more

Universal Character Model Detailed in Latest ETC White Paper

ETC@USC teamed with Charisma.ai, Digital Domain, Fable Studio and Write Brothers, Inc. to publish a white paper on an innovative character definition tool that enables casting audience members within a story. The goal is to help construct new immersive experiences across different narrative formats using a variety of authoring systems. The proposal features a Universal Character Model (UCM) that houses all motivations, goals and methods of any specific character in order to create consistent behavior within the fluid context of interactive and dynamic stories. The white paper is now available to the creative community. Read more

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