Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple Experiences Mixed Q3, Launches Apple TV+ Today

Apple’s revenue climbed 1.8 percent to $64.04 billion, due to sales in wearables and services such as apps, mobile payments and streaming-music subscriptions. Meanwhile, iPhone sales fell 9.2 percent and profit fell 3 percent to $13.69 billion. The company’s operating expenses have also risen 9 percent as it embraced facial recognition for the new iPhone and increased R&D spending. In advance of the Apple TV+ debut on November 1, Apple held a gala event for “The Morning Show” at New York’s Lincoln Center. Continue reading Apple Experiences Mixed Q3, Launches Apple TV+ Today

Tech Giants Ramp Up Lobbying as Legal Probes Continue

As lawmakers investigate Amazon, Apple, Facebook and Google for antitrust violations, these tech giants are boosting their spending on lobbying. Amazon spent $12.4 million, a 16 percent increase. In the first nine months of 2019, Facebook spent $12.3 million, almost 25 percent more than the same period last year. Apple and Microsoft increased their outlay, by 8 percent and 9 percent respectively. Although parent company Alphabet reduced spending on lobbying by 41 percent, Google spent $9.8 million through September 30. Continue reading Tech Giants Ramp Up Lobbying as Legal Probes Continue

Verizon Offers Free Disney+ for Unlimited Data Customers

Verizon Communications, the largest U.S. wireless provider, will provide a year of free access to Disney+ for its customers who have unlimited data plans. About half of Verizon’s 100+ million customers currently pay for an unlimited data plan. Disney’s new film and television streaming service will debut November 12 and cost $6.99 per month. Verizon will also offer a year of free Disney+ to its FiOS Internet and 5G home broadband subscribers. Disney+ is one of several new streaming services targeting Netflix’s dominance. Continue reading Verizon Offers Free Disney+ for Unlimited Data Customers

Netflix Remains Confident, Despite Increased Competition

For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

Continue reading Netflix Remains Confident, Despite Increased Competition

Apple in Talks With Record Labels on Bundling Music, Video

Apple reportedly wants to bundle Apple Music and Apple TV+ for one flat fee, and is in early discussions with record labels to do so. Some labels are “open to the idea,” but others are leery it will lead to loss of revenue. According to sources, Apple hasn’t yet worked out a price formula. Currently, Apple Music costs $9.99 per month for those in the U.S., with a $4.99 level for students. Apple TV+ will cost $4.99 per month, and is free for a year to anyone who buys an iPhone, iPad, Apple TV, iPod touch or Mac. Continue reading Apple in Talks With Record Labels on Bundling Music, Video

iPhone 11’s Deep Fusion Creates Composited HDR Images

With the beta of iOS 13.2 arriving with the new iPhone 11, Apple is previewing Deep Fusion, the company’s name for machine learning-aided computational photography to enhance details. The trick of snapping multiple exposures that are then composited into an ideal photo might not sit well with professional photographers, but the A13 Bionic-enabled iPhone 11 will do just that, beginning to shoot before the shutter button is pressed and then picking the best bits of the photos to create the best one possible. Continue reading iPhone 11’s Deep Fusion Creates Composited HDR Images

Amazon Forms Coalition for Voice Assistant Interoperability

Amazon created the Voice Interoperability Initiative to achieve software compatibility among digital voice assistants, encouraging its widespread adoption. Although 36 companies have joined the initiative, Apple and Google have not. Their absence is a significant impediment to the initiative’s goals, since Apple’s Siri and Google’s Assistant software are installed by default in most of today’s smartphones. Amazon’s Alexa, meanwhile, has no presence on smartphones, although its Echo speakers are a hit with consumers. Continue reading Amazon Forms Coalition for Voice Assistant Interoperability

Streaming Video Competition Heats Up, Threatens Price War

Major entertainment entities entering the streaming video market have collectively spent $2+ billion on classic TV shows as they jockey for position ahead of a looming battle for dominance. The services, which include Apple TV+, Disney+, WarnerMedia’s HBO Max and, newcomer NBCUniversal’s Peacock, are also busy spending money to sign talent for new original programs. All these services are scheduled to launch between November and April; the activity also points to the potential for a price war. Continue reading Streaming Video Competition Heats Up, Threatens Price War

Apple’s iOS 13 Reveals Path Forward for Augmented Reality

Apple signaled its steps toward augmented reality with a feature found in both iOS 13 and Xcode 11. Developers Steve Troughton-Smith and Guilherme Rambo discovered StarBoard, a stereo AR feature that appears to be similar to iOS’s CarPlay feature, which relies on an iPhone to generate graphics for a vehicle’s external touchscreen. But whereas CarPlay outputs a single image for a 2D display, StarBoard can apparently output two images for a 3D stereo headset, paired with a touch-based AR navigation controller. Continue reading Apple’s iOS 13 Reveals Path Forward for Augmented Reality

Apple Showcases Upcoming Devices, Subscription Services

At the Steve Jobs Theater in Cupertino on Tuesday, Apple unveiled three new iPhones and announced the $4.99 monthly fee for its TV+ streaming video offering (to launch November 1) and Arcade video-game service (coming September 19). The iPhone 11 models — starting at prices ranging $699-$1,099 — tout updates such as new colors, improved battery life, more camera lenses, Night Mode for low-light photography, and the option to record video by simply holding down the camera button. The tech giant also unveiled an upgraded 10.2-inch iPad with A10 processor in addition to a new Series 5 Apple Watch featuring more power (starting at $399), while reducing the price of its Series 3 model about 30 percent to a low $199. Continue reading Apple Showcases Upcoming Devices, Subscription Services

Samsung to Intro Blockchain-Enabled Phone in South Korea

Samsung Electronics is prepping to unveil a Galaxy Note 10 that offers support of the Klaytn blockchain platform created by Ground X Corp., the blockchain affiliate of South Korea’s largest messaging app Kakao. The KlaytnPhone, to be sold exclusively in South Korea, is Samsung’s most significant — although not its first — foray into blockchain. In March, it unveiled some models of the Galaxy S10 and already released Galaxy Note 10 that allowed users to store and use cryptocurrencies through a separate security feature. Continue reading Samsung to Intro Blockchain-Enabled Phone in South Korea

Apple Brings Back Touch ID, Readies New iPhones Launch

To better compete with the latest flagship Android phones offered by companies such as Samsung, Huawei, Oppo and Xiaomi, Apple is developing in-screen fingerprint tech for its future iPhones, according to those familiar with the plans. It is unclear whether the tech will be featured in 2020 or 2021 models, but insiders indicate that testing is already underway at Apple and its overseas suppliers. Meanwhile, Apple will announce this year’s new high-end iPhones on September 10, and is reportedly working on its first low-cost iPhone since the company’s 2016 SE model. Continue reading Apple Brings Back Touch ID, Readies New iPhones Launch

Apple’s Rules For Kids Apps Will Impact Analytics and Ads

Apple has created new rules for kids apps in the App Store that will ban external analytics software and restrict the ability to sell advertisements. Considering the market dominance of the Apple App Store, developers of kids apps are worried that, starting next month when the rules go into effect, they will struggle to stay afloat. Apple said the new rules were in response to some children seeing inappropriate ads on apps and its aim to protect them from data trackers. Some privacy advocates have applauded the move. Continue reading Apple’s Rules For Kids Apps Will Impact Analytics and Ads

Adobe Develops AR Software, Mixed Reality Display Tech

Adobe plans to release three apps — Aero, Fresco and Photoshop for the iPad — that focus on mixing physical elements with digital ones. The apps will allow users to switch back and forth easily between mobile and desktop devices and are cloud-native, enabling easy collaboration. The company’s chief technology officer Abhay Parasnis also recently showcased Project Glasswing, a mixed reality display prototype that will bring all the apps’ features as Photoshop or After Effects layers on a transparent screen in front of real 3D objects. Continue reading Adobe Develops AR Software, Mixed Reality Display Tech

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