A year after debuting in partnership with Verizon its $599 Nreal Light AR glasses in the U.S., Beijing-based Nreal is releasing the sportier Air AR glasses on Amazon. The $379 price is about $100 less than Air ARs were going for in Asia. The company is also upgrading its Nebula AR OS for augmented reality, including a version for Apple mobile, albeit only those powered by Apple silicon (M1 and M2 chips). In other words, newer iPhones and MacBook Pro and MacBook Air laptops. The Apple and Android/PC visual presentations will be different, at least initially. Continue reading Nreal Debuts Air AR Glasses for Android, PC and Soon Apple

Netflix has made some budgetary cuts recently, but not in gaming. After three acquisitions, the company is building its first game studio from scratch. The new unit will be Netflix’s second gaming outfit in Finland, and the company has hired Zynga’s Marko Lastikka to run it. Earlier this year, the streamer acquired the Helsinki-based Next Games. The company’s mobile games portfolio also includes developers Boss Fight Entertainment in Allen, Texas and Glendale, California’s Night School Studio. Helsinki “is home to some of the best game talent in the world,” according to Netflix VP of game studios Amir Rahimi. Continue reading Netflix Expands Games Initiative with a New Studio in Finland

Walmart has planted its flag in the metaverse, launching Walmart Land and Walmart’s Universe of Play on Roblox, a virtual worlds game platform that emphasizes user-generated content. Roblox community members can check out the Walmart “isles” to collect “verch,” or virtual merchandise, “catch top music artists and unlock exclusive interactive content,” the company says. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” Walmart CMO William White said, citing the platform’s 52 million daily active users. Continue reading Walmart Begins Metaverse Build-Out on the Roblox Platform

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories

Meta Platforms is planning staff reductions as part of a 10 percent cost reduction goal, reports say. Stalled growth and increased competition are among the reasons cited by 20 additional tech firms who have since the summer been contracting their workforce. In the case of Meta, it appears to also be a matter of reallocating funds so as not to drastically scale back its metaverse ambitions. Departments there are being reorganized and affected workers are being encouraged to apply for other jobs within the company. Word is Alphabet’s Google is also seeking to fill vacancies by reassigning existing staff. Continue reading Google, Meta Among Big Tech Firms Cutting Costs and Staff

Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Continue reading Internal Meta Study Shows Reels Struggling Against TikToks

Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings. Continue reading Disney+ Shares the ‘Future of Storytelling’ with New AR Short

Lenovo is entering the consumer market for wearable displays after selling similar devices for business use for the past five years. The lightweight Lenovo Glasses T1 have micro OLED displays featuring 10,000:1 contrast and 1920×1080 pixels per eye, with an audio speaker at each temple. Capable of being powered by a Windows, Android, macOS or iOS device, they connect with USB-C. Lenovo likens the Glasses T1 to having “a personal monitor” in your pocket and says they allow wearers to experience content “well beyond the limited screen size of mobile devices.” Continue reading Lenovo Introduces Wearable Display Glasses for Consumers

Twitter is rolling out Twitter Circle globally on iOS, Android and on Twitter.com. The feature, which emulates Instagram’s Close Friends, lets people tweet to a select circle of up to 150 connections. “With Twitter Circle, people now have the flexibility to choose who can see and engage with their content on a tweet-by-tweet basis,” the company said, couching it as a way to “have more intimate conversations and build closer connections with select followers.” Before posting on Twitter, users will now see an option to share tweets with either their circle or full followers list. Continue reading Twitter Circle Goes Wide with Tweets for 150 of Your Friends

Snap Inc. announced plans to cancel ongoing projects such as Snap Originals, in-app multiplayer games, HTML mini-apps built by outside developers, and future development of its Pixy selfie-camera drone — all part of a corporate restructuring that will include laying off about 20 percent of its more than 6,400 employees. The company, which operates the popular social media app Snapchat, is taking cost-cutting measures as it faces growing competition from TikTok and other rivals and challenges to its core digital advertising business. Continue reading Snap Canceling Projects and Cutting 20 Percent of Workforce

Twitter is testing a heightened presence in podcasting, offering a redesigned Spaces tab that includes a podcast option in an announcement that hints at a collaboration with Vox Media. Couched as an investment in audio creators, Twitter says the redesign includes personalized hubs (which it’s calling “Stations”) that group audio content together by specific themes such as News, Music and Sports. Integrating podcasts into Spaces, Twitter’s designated area for audio, is “a simple and intuitive way that allows listeners to simply hit play and go” and compile personal collections of live and recorded Spaces audio discussions. Continue reading Twitter Prioritizes Discovery in Its Podcast Tests with Spaces

Google has launched an AI Test Kitchen and is inviting users to sign up to test experimental AI-powered systems and provide feedback before the applications are deployed for commercial use. First up is the Language Model for Dialogue Applications (LaMDA), which has shown promising early results. The AI Test Kitchen has begun a gradual rollout to small groups of U.S. on Android with plans to include iOS in the coming weeks. According to Google, “as we move ahead with development, we feel a great responsibility to get this right.”  Continue reading Google Debuts AI Test Kitchen, LaMDA Language Generator

Popular short-form video platform TikTok is garnering more unwanted attention, this time for tracking users’ keystrokes via a the ByteDance-owned video app’s browser. The feature was discovered by privacy researcher Felix Krause, a former Google engineer, who reported the Chinese company embeds the tracking capability within the in-app browser that opens when someone clicks an external link. Krause noted his research is limited to the Apple iOS platform. Krause did not speculate as to how TikTok is using the capability, but suggests he finds it troubling because it indicates TikTok is able to track users’ online activity if it so chooses. Continue reading Researcher Says TikTok Can Track User Data via Keystrokes

Free streaming media service Plex is testing a new community-oriented feature called Discover Together that lets users add friends and keep tabs on their favorite programs, viewing their ratings and bookmarks. In addition to enhancing engagement by prompting online discussions, Plex hopes the crowd-sourced community data can eventually help power its recommendation engine. The idea is for Discover Together to launch with a high degree of privacy, inviting users to fill out Plex profiles with their geographic location and Plex Pass status, extending individual friend invites using a Plex username or email. The feature is currently in beta for web, iOS and Android users. Continue reading Plex Goes Social for Content Discovery, Adds Music Channels

Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools