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More Brands Consider TV/Film Sponsorship in COVID-19 Era

One lesser-known story of COVID-19’s impact on the entertainment industry is how brands have turned to filmmaking. “The Day Sports Stood Still,” a documentary about the NBA shutdown, started as an idea that NBA player Chris Paul brought to producer Brian Grazer and his Imagine Entertainment. The documentary, which debuted on HBO and HBO Max, also drew in Nike’s production entity Waffle Iron Entertainment. “The best partnership you can have is a marriage where the themes between the company and the story are aligned,” said Grazer. Read more

Intel to Spend $20B on New Chipmaking Factories in Arizona

Intel’s new chief executive Patrick Gelsinger committed $20 billion to build two new semiconductor manufacturing plants in Arizona. Over the years, Intel has failed to keep up with the miniaturization of transistors, giving Taiwan Semiconductor Manufacturing Company (TSMC) and Samsung Electronics the lead. These two companies now make chips for Advanced Micro Devices (AMD), Amazon, Apple, and Nvidia but Gelsinger — who hopes for federal incentives — vowed to regain enough ground with the new factories to rival them. Read more

GameStop’s Changes Include Its Digital Transformation Push

GameStop shares dropped during the last quarter after skyrocketing during an earlier trading frenzy but its e-commerce sales rose 175 percent, representing more than a third of its sales in the period. The Texas-based company is pushing its transformation from brick-and-mortar to digital, naming a new operating chief, former Amazon exec Jenna Owens, and promising additional new hires. In addition to less foot traffic due to COVID-19, GameStop is also impacted by the trend towards game subscription services and free-to-play games. Read more

ETC White Paper Details Best Practices for Virtual Production

The Entertainment Technology Center@USC produced a live-action short, “Ripple Effect” to test new technologies and workflows, including the cloud, virtual production, and remote editing and visual effects. The project also introduced and evaluated a variety of tools and procedures that meet or exceed industry standards for a safe set during the COVID-19 pandemic. Executive producer Erik Weaver, the team at ETC, and tech partners have published a white paper that outlines recommendations for virtual production and critical lessons learned during the making of “Ripple Effect.” Read more

HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Read more

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