The European Union has published a General Purpose AI (GPAI) Code of Practice designed to help companies comply with the AI Act, which includes copyright protections and transparency requirements for advanced models. The Code of Practice bans training models on unauthorized materials and says companies must comply with copyright-holder requests to omit work from datasets. Developers are required to provide documentation describing the features of their AI models. The AI Act began taking effect in August 2024 and is being implemented gradually, with key transparency, governance and privacy provisions coming into force next month. Continue reading EU Releases AI Practices Code to Help with Legal Compliance

Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Continue reading Meta Platforms Is Gradually Bringing Advertising to WhatsApp

Google has quietly released the AI Edge Gallery app, which lets users download models and run them locally without Internet connectivity. Available for Android and eventually on iOS, the experimental app is hosted on GitHub where it can be downloaded for free. Users can find compatible models capable of running on-device, like Google’s Gemma 3n, and run them offline to do things like generate images, get answers to questions, and write and edit code using the processor of supported smartphones. While locally running models aren’t as powerful as their cloud counterparts, they offer more privacy and can sometimes be faster. Continue reading Google AI Edge Gallery App Runs Models Locally on Android

The Norwegian browser company behind Opera is working on an AI-powered version with agentic powers. Called Opera Neon, users can chat using the browser’s native integrated AI agent that will search the web, get answers and provide context for webpages. To do this, Opera Neon draws on previously showcased Opera tech called Browser Operator, which automates routine web tasks like form completion, hotel bookings and even some shopping functions. “Neon performs these tasks locally in the browser, preserving users’ privacy and security,” according to Opera. The company, which has been around since 1996, was acquired by a Chinese consortium in 2016. Continue reading Agentic Browser Opera Neon Available Soon via Subscription

Texas has codified a new law that requires the Apple and Google app stores to verify users’ ages for downloads, providing parents and guardians more control over children’s downloads. California and Illinois are considering similar measures, but so far Texas is the largest among 20 states that have evaluated similar smartphone laws aimed at child safety. In March, Utah became the first state to establish such regulation. As part of a broader national push Congress this month reintroduced the bipartisan Kids Online Safety Act (KOSA) requiring social media platforms to police harmful content. Continue reading Texas Enacts App Store Accountability Act to Protect Children

Salesforce has entered into a definitive agreement to acquire AI-powered cloud data management Informatica for $8 billion. The move will boost Salesforce’s presence in the enterprise space, combining two large, established software firms. Salesforce says the move will enhance its ability to deliver agentic AI via “Informatica’s rich data catalog, data integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services.” Informatica will help the Salesforce platform establish “a unified architecture for agentic AI — enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise,” according to Salesforce. Continue reading Salesforce Agrees to Buy Data Firm Informatica for $8 Billion

Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

Utah has become the first state to make app stores responsible for verifying users’ ages. The Utah App Store Accountability Act shifts the burden of proving one’s age from social platforms like Snapchat, Instagram and X to digital storefronts, namely Google Play and Apple’s App Store. Those who create accounts in the state will have to prove they’re over 18 or, if underage, link their account to a parent or guardian’s. Utah Governor Spencer Cox signed the bill into law on Wednesday and it begins taking effect May 7. Google opposed the legislation and lobbied the governor to veto it. Meta, X and Snap applauded the measure and are encouraging other states to follow suit. Continue reading Utah Law Is First in Nation Making App Stores Verify User Age

TikTok has rolled out a Security Checkup tool designed to help users secure their accounts. Security settings can now be reviewed and updated from a single screen, similar to security dashboards used by Google and Instagram. A step-by-step guide to the new feature encourages users to make their accounts safer by enabling more security features. The social media platform owned by China-based ByteDance is in the final days of a 75-day extension allowing it to continue U.S. operations after Congress deemed it a national security threat and enacted legislation requiring it to be sold or banned by January 15. Continue reading TikTok Adds Security Checkup to Help Users Secure Accounts

Apple’s iOS 18 update added Rich Communication Services (RCS), which meant better integration with Android users, including media sharing and chat. Now the GSMA has added end-to-end encryption (E2EE), which Apple will implement to allow iPhone users to share E2EE files and messages with Android users. The new specs make RCS the first mainstream messaging service to support interoperable E2EE between different providers, according to the GSMA. Coupled with SIM-based authentication, “E2EE will provide RCS users with the highest level of privacy and security for protection” from fraud and threats, GSMA adds. Continue reading End-to-End Encryption Bridges Gap Between iOS and Android

Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Continue reading Pinterest AI Labeling Policy Unveiled as Q4 Earnings Top $1B

Google is batting back against malware and backdoor computer infection by adding VPN app verification at the Google Play Store that includes a badge for trusted downloads. Google has indicated that simply selecting reputable brand-name VPNs (virtual private networks) is no longer an effective way of avoiding trouble, as nefarious actors have found ways to infect legitimate VPN apps with malware. Last month, the Google Managed Defense team warned that malware known as Playfulghost had reportedly infected some popular VPNs, using them to inject malware and remotely control infected devices. Continue reading Google Fights VPN Malware with Play Store Verification Badge

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity

Wearable technology startup Halliday has unveiled smart glasses that beam images directly to the wearer’s eyes. At CES Unveiled, the Shenzhen-based company previewed AI-powered eyewear that that projects images directly into eyes instead of onto a lens and is controlled by a smart ring. The “minimal optical module projection technology,” coined DigiWindow, is being called first-of-its-kind. The device has a “proactive AI assistant” that reacts to its environment without being asked. The frames come in matte black or tortoiseshell and have lenses that can accommodate prescriptions. Continue reading CES: Halliday’s AI Smart Glasses Project Directly into the Eye

Google has introduced Gemini 2.0, the latest version of its multimodal AI model, signaling a shift toward what the company is calling “the agentic era.” The upgraded model promises not only to outperform previous iterations on standard benchmarks but also introduces more proactive, or agentic, functions. The company announced that “Project Astra,” its experimental assistant, would receive updates that allow it to use Google Search, Lens, and Maps, and that “Project Mariner,” a Chrome extension, would enable Gemini 2.0 to navigate a user’s web browser to complete tasks autonomously. Continue reading Google Releases Gemini 2.0 in Shift Toward Agentic Era of AI