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Warner Music Adopts SoundCloud’s Fan-Powered Royalties

Warner Music Group has become the first major music label to adopt SoundCloud’s fan-powered royalties payout model. Launched last year, the model is designed around what the music streaming service calls “the fan economy,” enabling artists to engage directly with fans for more control and increased monetization opportunities. The audio distribution platform allows every artist to be paid “based on fan listening behavior on SoundCloud,” with subscription and advertising revenue “distributed among the artists [the fans] listen to, rather than being pooled under the traditional pro-rata model the music industry has been using for over a decade,” explains SoundCloud. Read more

Oracle, Microsoft Partner on Multi-Cloud Database Services

Thousands of customers have built data platforms using a combination of Microsoft and Oracle technology over the years. Now, the duo is deepening the relationship with the rollout of Oracle Database Service for Microsoft Azure. The new offering lets Microsoft Azure customers access and monitor enterprise-grade Oracle Database services in the Oracle Cloud Infrastructure (OCI) with a friendly user interface. Those creating new Azure installations or working within existing configurations can migrate or connect to high-performance Oracle Database services such as Autonomous Database running on OCI. Read more

Google Launches New Advertising Tools and Creative Studio

Google is adding a host of new advertising features. The Alphabet-owned company has introduced an asset library that makes it easier to organize and access assets across multiple teams and campaigns, as well as a new video creation tool designed to make it simple for anyone to be able to create YouTube-worthy ads. In addition, the company announced that the Google Ads Creative Studio tool for churning out original ads at scale is out of beta and generally available to all advertisers. The company also debuted a new text-to-voice-over feature. Read more

Ad Market and Musk Credited for Twitter’s Missed Earnings

Twitter’s second quarter revenue of $1.18 billion underperformed 2021 by only one percent but fell short of estimates by more than 10 percent, disappointing Wall Street, which projected revenue of $1.32 billion for the period. Advertising crept up two percent, to $1.08 billion, but overall Twitter had a quarterly net loss of $270 million, largely attributed to recessionary headwinds and uncertainty about Elon Musk’s proposed takeover. In its earnings report, Twitter said its lawsuit against Musk has been granted an expedited trial for October 2022. Read more

Microsoft Rolls Out Viva Engage for Enterprise Media Sharing

Microsoft is bringing Stories to enterprise through the company’s Viva intranet platform. Described as “a social app for digital communities,” the AI-powered Viva Engage combines popular Yammer features like polling and conversation highlights with new tools including Stories and Storyline, which Microsoft calls “personal expression tools.” The move to combine social video and productivity functions has taken some by surprise, but Microsoft says “building social capital is crucial for organizational success,” noting that its Work Trends Index reveals “43 percent of leaders believe that relationship-building is the greatest challenge of hybrid and remote work.” Read more

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