Netflix Switching From VP9 Codec to the More Efficient AV1

With the claim that the new AV1 video codec much more efficiently compresses video, Netflix plans to introduce it to its Android app. Until now, Netflix has used the VP9 codec but says AV1 is 20 percent more efficient. The AV1 codec is already enabled for “selected titles” — although it didn’t name specifics — when the user activates the Save Data option. The company also stated it plans to introduce AV1 on all its platforms and is working with chip and device manufacturers to increase compatibility. Continue reading Netflix Switching From VP9 Codec to the More Efficient AV1

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

Universal, Warner Bros. Plan DVD Distribution Joint Venture

Universal Pictures Home Entertainment and Warner Bros. Home Entertainment inked a deal to form a joint DVD distribution venture in North America, for library titles, TV content and new releases. The pact, slated to be operational by Q1 2021, will last through 2031. Universal Pictures Home Entertainment president Eddie Cunningham will lead the venture, which will include executives from both studios. The two studios also signed license agreements for DVD distribution in countries outside of North America. Continue reading Universal, Warner Bros. Plan DVD Distribution Joint Venture

CES: Samsung Engineers Sero TV to Display Vertical Video

During CES in Las Vegas, Samsung introduced its new Sero TV, which is designed to rotate 90 degrees in order to display vertical video content — the portrait mode that is commonly recorded via today’s mobile phones. The format is increasingly popular on social media platforms (such as Snapchat, TikTok, Instagram and YouTube), and will soon become a focus of Quibi, the short-form streaming video service from Jeffrey Katzenberg and Meg Whitman. The 43-inch 4K Sero TV — “designed for the mobile generation” — has the ability to sync with Samsung smartphones and can automatically rotate based on the content being viewed. Continue reading CES: Samsung Engineers Sero TV to Display Vertical Video

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

CES 2020 Showcased 8K TVs But Critics Remain Skeptical

At CES 2020, 8K was much in evidence with flagship TV sets from LG, Samsung, Sony and TCL. The only content these manufacturers were able to show, however, was from YouTube’s 8K demo reels, featuring animal and nature scenes. The question for some attendees was if it’s worth buying a very expensive 8K TV to watch HD or 4K content. Many of these TVs — such as Samsung’s 8K Q950 QLED model — showed another trend: nearly bezel-less frames, something consumers seem to appreciate, and even want in a 4K version. Continue reading CES 2020 Showcased 8K TVs But Critics Remain Skeptical

Mobile Games, Home Entertainment Strong Earners in 2019

Mobile games and home entertainment were big in 2019. Sensor Tower reported that Android and iOS mobile game players spent about $61.7 billion in 2019, up 12.8 percent from 2018’s $54.7 billion total. Mobile gaming also represented 74 percent of mobile spending for 2019. That year, home entertainment grew 8.4 percent to $25.2 billion, a record-breaking number. According to DEG: The Digital Entertainment Group, the greatest areas of growth were digital, subscription streaming, and digital movie sales and rentals. Continue reading Mobile Games, Home Entertainment Strong Earners in 2019

CES Features the Latest Advances in VR and AR Headsets

During CES we saw a number of VR and AR headsets that illustrate the emerging trends and most recent developments in this space. LetinAR showcased its PinMR optical solution with glasses that leverage 11 pinhole micromirrors per eye in order to deliver a clear and bright image. Panasonic demonstrated a prototype of its new VR headset with micro OLED 2,048 x 2,048 resolution, HDR and spatial audio. Human Capable presented its lightweight and affordable glasses expected to ship Q2 this year, while Pimax showed an updated tethered HMD with native 4K per eye display. And Nreal showed significant improvement to the brightness of its AR display. Continue reading CES Features the Latest Advances in VR and AR Headsets

All About You: CES Products Highlight Personal Experiences

The display of Sony’s 360 Reality Audio at CES 2020 just might summarize the entire show: a personalized experience in a 360-degree spherical sound field, exactly as intended by artists and creators. Listeners optimize Sony’s object-based spatial audio technology with an app that captures an image and then analyzes their ears. With the app connected to one of the select new Sony headphones and a premium music service such as Deezer, nugs.net, and TIDAL they will hear individual instruments, vocals, and even the audience placed in the sound field. Continue reading All About You: CES Products Highlight Personal Experiences

CES: Dolby Ramps Up HDR Home Viewing With Vision IQ

At CES 2020, Dolby took its Dolby Vision HDR system up a notch with Dolby Vision IQ, which ensures its HDR settings work for a variety of content, including action sports, feature films and documentaries, and different viewing environments. TV shows and films in 4K HDR are often calibrated for a darkened theater (or living room). But viewers watching video at home in brighter settings found the images were too dark. With Dolby Vision IQ, the Dolby Vision HDR system is automatically adjusted to the room’s brightness. Continue reading CES: Dolby Ramps Up HDR Home Viewing With Vision IQ

CES: Developer Finally Launches the Pimax 8K X Headset

Chinese developer Pimax first announced an 8K VR headset in 2017, but missed its initial 2018 release date. At CES 2020, the company made good with the launch of the Pimax 8K X, tapped by Digital Trends as its AR/VR top trends winner. The Pimax 8K X headset offers 8K resolution and a 200-degree field of view, beyond the specifications of Oculus Quest and the Valve Index. Reviewers have noted that the 8K resolution makes a “noticeable different in image sharpness,” including “crystal clear” fine text and other details. Continue reading CES: Developer Finally Launches the Pimax 8K X Headset

CES 2020: TiVo Joins Streaming Wars With HDMI Dongle

At CES this week, TiVo announced a new device described by CEO Dave Shull as a “tiny little HDMI puck” that will bring the company “full on into the streaming wars.” The $50 TiVo Stream 4K, hitting shelves in April as a competitor to Roku and Amazon devices, is designed to expand the company’s current user base by offering streaming and live television for today’s cord cutters and cord shavers. While TiVo plans to continue offering its signature cable-ready DVRs, the new 4K dongle could be a glimpse into the company’s future. In December, TiVo announced its $3 billion merger with licensing firm Xperi. “This transformation for TiVo enabled the merger,” said Shull. Continue reading CES 2020: TiVo Joins Streaming Wars With HDMI Dongle

CES 2020: Launch of First ATSC 3.0 NextGen TV Products

The Advanced Television Systems Committee (ATSC) launched 20 ATSC 3.0-enabled TV models. CTA chair of the video division board John Taylor introduced ATSC president Madeleine Noland, NAB president/chief executive and former Republican senator from Oregon Gordon Smith, and CTA president/chief executive Gary Shapiro. “This year NextGen TV joins the roster of new product announcements, with TV stations building out enhanced TV systems,” said Noland. “ATSC is proud to exhibit at CES for the first time — and we’ll be back next year.” Continue reading CES 2020: Launch of First ATSC 3.0 NextGen TV Products

LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

The full potential of AI is still years away but LG Electronics president and chief technology officer Dr. I.P. Park presented four levels of artificial intelligence that will alter the relationship between humans, technology and life. Park, who delivered a CES keynote last year, was joined at LG’s CES Media Day press conference by Jean-François Gagné, CEO of the Montreal-based Element AI. The two companies announced a memo of understanding on January 5 to work together in development of AI technologies. Continue reading LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

Qualcomm Targets 5G, Mixed Reality With Snapdragon XR2

Qualcomm debuted Snapdragon XR2, which the company is dubbing “the world’s first 5G XR platform.” This second generation mixed reality chipset follows the debut of Snapdragon XR1 in May 2018, which provided “the minimum criteria for immersion” in mixed reality and was intended to lower the price of components for XR headsets (it was used in AR glasses such as Google Glass Enterprise). Qualcomm is presenting Snapdragon XR2, however, as more powerful than the Snapdragon 835 that powered the Oculus Quest VR headset. Continue reading Qualcomm Targets 5G, Mixed Reality With Snapdragon XR2

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