We are past marketing and stunt VR, and now need to move quickly to paid live action VR experiences for the media to succeed, Ted Schilowitz, Fox’s Futurist said during the NMX panel “Why Content Creators Should Care About Virtual Reality” at the NAB Show in Las Vegas this week. Tim Street, board member of the International Academy of Web Television, moderated the panel that also included Cosmo Scharf, the founder of VRLA, Ikrima Elhassan from Kite & Lightning, and Michael Kintner, CEO of 260 Heroes. Continue reading NAB 2015: Why Content Creators Should Care About VR (Panel)

Technicolor and Sinclair Broadcast Group have successfully tested a live broadcast in 4K resolution with high dynamic range through the proposed ATSC 3.0 system. “There’s been a lot of attention on new Ultra HD (4K) TVs, which have the potential to display four times the resolution of today’s HD; and HDR, a feature that increases the range between the whitest whites and blackest blacks for a more realistic picture,” explains The Hollywood Reporter. “But currently, there isn’t a system in place to broadcast these images live and over the air.” Continue reading Technicolor and Sinclair Test Live UHD Broadcast with HDR

Canon has released one of the first “convergence” cameras that can take both high resolution photos and videos. The XC10 can take 12 megapixel stills or 4K video with a one-inch CMOS sensor. The XC10 can also shoot video in 1080p and 8MP still photos can be taken from the video. The photos and video save to an internal CFast card, and the built-in Wi-Fi makes it easy to get photos off the device. Canon is marketing the product to journalists and other multimedia professionals who need different types of media. Continue reading Canon’s New XC10 Camera Shoots Still Photos and 4K Video

Samsung launched its new line of super high resolution SUHD 4K TVs, but interested consumers will have to pay a premium for the superior picture quality and additional features. All of the SUHD TVs have four times the amount of pixels than the average 1080p television set. The highest-end model also has an LED backlight system, a curved screen, and a built-in camera for hand motion controls. The new SUHD TVs will start shipping this month, with the high-end models reaching $10,000. Continue reading Samsung SUHD TVs Feature Stunning Image Quality, High Prices

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Nvidia, a company best known for its graphics chips, has plans to launch a new set-top box with significant processing power and Ultra HD resolution. The $199 console, known as the Nvidia Shield, runs on the powerful new Tegra X1 processor and Android software. The Shield was designed to deliver streaming video games through Grid, described as a “Netflix of videogames.” Consumers will also be able to stream 4K video from Netflix, YouTube, and the Android TV version of Google Play. Continue reading Nvidia Unveils Set-Top for 4K Movie and Video Game Streaming

On the third and last full day of the HPA Tech Retreat in Indian Wells, California, a panel of imaging experts drilled down into some of the more esoteric topics related to 4K and digital acquisition. Among the topics addressed were sensor-lens options for 4K acquisition; solar activity and lit/stuck/dead pixels; design challenges of long-range zoom lenses for 4K S35 digital cameras; video/D-Cinema camera/sensor noise; the role of nonlinear coding of the TV image; and 4K, HDR and imagers. Continue reading HPA Tech Retreat: Understanding the New Digital Acquisition

What Next Generation Cinema technologies and techniques mean for filmmakers was the focus of the six mini-panels that made up a single session at the HPA Tech Retreat in Indian Wells on Wednesday. Topics addressed included Extended Color Gamut; Pairing the Mathematics of Motion and Frame Rate with Artistic Vision; Laser Projection and Higher Dynamic Range; Next-Generation Cinema Technology Test Material; Beyond the Screen; and Suspending Disbelief: When and How to Use New Tools and Techniques. Continue reading HPA Tech Retreat: A Look into Next Generation Cinema Tech

At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitken. Continue reading HPA Tech Retreat: Broadcasters Consider UHD, IT and More

Netflix can be credited with bringing over-the-top (OTT) streaming services to the viewer’s attention, most notably with its 2013 debut of the acclaimed series, “House of Cards.” OTT content is growing by leaps and bounds and was the focus of an HPA Tech Retreat panel on “Post in the Era of Over-the-Top,” moderated by Entertainment Technology Consultants’ Loren Nielsen. The panel, which examined how companies are creating and finishing content in a new era of streaming and mobile, included Stephen Beres of HBO and Sara Duran-Singer of Netflix. Continue reading HPA Tech Retreat: Production, Distribution in Streaming Era

ARM Holdings has unveiled a new chip that is expected to drastically improve graphics, finally making smartphones fit for high-definition games and videos. The company says that its Cortex-A72 will boost memory performance by 30 percent and graphics speed by 80 percent. With a more powerful chip, ARM is hoping to continue fostering growth in the smartphone industry. The company is also working on technology for the Internet of Things, including smart home devices and smart street lights. Continue reading ARM’s New Chip for Smartphones Increases Processing Power

The Hollywood Post Alliance has announced the final schedule for the 2015 HPA Tech Retreat, February 9-13 in Indian Wells, California. The Tech Retreat is a gathering where engineering, tech and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today. This year’s event will feature more than 45 sessions, 75 breakfast roundtables, 100 speakers and 30 new product demos. Pre-conference registration closes Monday, February 2. Continue reading 2015 HPA Tech Retreat Unveils Expanded Session Schedule

During a press event yesterday, Microsoft made a series of announcements regarding new features for its coming Windows 10 operating system including improvements to built-in apps for Windows Phone that involve mail, messaging, photos, maps and more. According to the company, Windows 10 also intends to enhance and integrate Xbox, PC and mobile gaming. Additionally, Microsoft introduced its HoloLens headset that will allow users to interact with holographic images for playing video games and building 3D models. Continue reading Microsoft Unveils Windows 10 OS Features and New Headset

Following his success at Discovery Channel, founder John Hendricks is ready to move forward with another media venture, only this time one built for online streaming rather than pay TV. Hendricks is scheduled to launch CuriosityStream in March, a nonfiction subscription service that offers nature, history, science and technology content on demand. As with most subscription services, CuriosityStream hopes to tap into the non pay TV market first before pushing to add from pay TV households. Continue reading Discovery Channel Founder to Launch Subscription VOD Service

NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content