Streaming Video Services Moving Toward Audience Ratings

Netflix rarely releases viewership numbers, arguing that, because it doesn’t court advertisers, it can safely sit on its own data. That mindset is changing, however, as competition heats up in free ad-supported streaming TV services. Tubi and Viacom’s Pluto TV have released viewership numbers — 20 million for the former and 15 million for the latter — but they don’t use independent measurement firms such as Nielsen or Comscore. Advertisers continue to be wary without such third-party verification. Continue reading Streaming Video Services Moving Toward Audience Ratings

Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Apple Takes On Original Podcasting to Compete with Rivals

To compete with Spotify and Stitcher, Apple plans to roll out exclusive original podcasts and is already in conversation with media companies to do so, said sources. The company has not yet described its strategy, but did say it will make unprecedented deals to build up its podcast collection. Industry experts reported that, currently, 50 to 70 percent of all podcast listening already takes place from the Apple Podcasts app. Since debuting Apple Podcasts in 2005, however, Apple has made few changes. Continue reading Apple Takes On Original Podcasting to Compete with Rivals

Facebook in Global Crosshairs for Privacy, Antitrust Issues

The Federal Trade Commission fined Facebook about $5 billion for privacy violations, but the sum is considered a slap on the wrist since it neither hurt the company’s bottom line nor limited its ability to collect data. But, since 2016, 43+ countries have passed or introduced laws regulating social media and the spread of fake news, and U.S., European and Canadian regulators have initiated investigations and proposed regulations that will likely be much more draconian. Congress is considering a federal privacy law. Continue reading Facebook in Global Crosshairs for Privacy, Antitrust Issues

YouTube, Facebook Lure Creators With Monetization Tools

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators With Monetization Tools

New YouTube Policy Enables Easier Copyright Claim Fixes

YouTube just made it easier for video creators to handle manual claims of copyright infringement. With the updated policy, copyright owners will have to say where in the video their material occurs, making it easier for creators to determine whether the claim is legitimate and then to edit out content if it is. In the past, creators would have to search through their videos to find the offending material, uncertain as to where it was, making it difficult to find and fix or dispute. Continue reading New YouTube Policy Enables Easier Copyright Claim Fixes

France Inks Law to Tax Tech Firms, U.S. Threatens Probe

France’s Senate has approved taxing Amazon, Google and other large technology companies, despite the threat of a U.S. probe into discrimination. In fact, the vote came hours after U.S. trade representative Robert Lighthizer said he would investigate the French legislation based on the same law President Trump used in the trade clash with China. French finance minister Bruno Le Maire responded that, “France is a sovereign state. It makes sovereign decisions on tax matters and will continue to make sovereign decisions on tax matters.” Continue reading France Inks Law to Tax Tech Firms, U.S. Threatens Probe

Tech Expands its NYC Foothold, Investors Build Film Studio

Although Amazon bypassed New York City for its second headquarters four months ago, the Big Apple has attracted numerous other high-tech companies that are renting office space and creating jobs. Google inked a deal to lease 1.3 million square feet in lower Manhattan, with plans to add 7,000 jobs over 10 years. Facebook is also in talks to lease one million square feet of office space on the far West Side. Now, actor Robert De Niro and his son are part of an investment team building a film and TV production studio in Queens. Continue reading Tech Expands its NYC Foothold, Investors Build Film Studio

Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Internet Providers Positioned to Mine Data for Targeted Ads

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Acquired by Spotify in 2017, cloud-based audio recording studio Soundtrap just expanded its free tier for podcasters, now offering access to an unlimited number of projects and 2,210 loops. All creators using Soundtrap will now have unlimited free storage for podcasts and songs. Founded in 2012, the Swedish-based company has offered four subscription tiers, ranging from $10 to $17 per month, all supporting an unlimited number of projects, 550 instruments and 4,100 loops. Soundtrap’s free tier previously limited users to five projects and 900 loops. The number of available instruments will remain the same. Continue reading Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Alphabet Unveils Master Plan for Toronto Smart City Project

Alphabet’s Sidewalk Labs project began in 2017 when Toronto invited the company to turn an undeveloped 12-acre lot, Quayside, into a model of the digital city of the future. Now, Alphabet has issued a 1,524-page master plan that, in four volumes, details how it will spend the $1.3 billion earmarked for the project. Among those plans, Alphabet details using environmentally-friendly timber, installing an underground pneumatic tube for garbage removal, and building streets for autonomous vehicles from subsidiary Waymo. Continue reading Alphabet Unveils Master Plan for Toronto Smart City Project

Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Latest Sandler Film Sets New Viewership Record for Netflix

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

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