YouTube Intros Audio Ads, Targeting Based on Music Genres

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio

Twitter is launching Fleets, a feature that allows users to post photos or text that will disappear after 24 hours. Snapchat pioneered the ephemeral post, followed by Instagram and Facebook. Rollout of the Stories-like feature is moving forward, but has been scaled back as Twitter addresses “some performance and stability problems.” The platform’s “global town square” continues to be its “marquee product” but, said Twitter director of design Joshua Harris, the Fleets feature creates a space with less pressure for users who lurk but don’t post. The company is also testing Spaces, a new audio feature similar to Clubhouse, a startup that debuted earlier this year. Continue reading Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio

European Union Plans to Announce Regulations for Big Tech

On December 2, European Commission EVP and commissioner for competition Margrethe Vestager and European commissioner for internal market Thierry Breton plan to announce the new rules governing powerful online companies. Among the draft rules of the Digital Services Act and Digital Markets Act, Big Tech companies will have to share data with rivals and regulators. Alphabet chief executive Sundar Pichai also apologized to Breton over a leaked document revealing his company’s proposed tactics against the European Union’s new, tougher rules. Continue reading European Union Plans to Announce Regulations for Big Tech

Nielsen Plans to Measure Targeted Advertising on Television

Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television

NBCU and PayPal Ink Deal to Create TV-Based E-Commerce

NBCUniversal and PayPal have inked a deal that will make it easier for viewers to buy products suggested by TV programs. The move is part of the media conglomerate’s effort to create a new revenue stream as the television advertising business faces new challenges. NBCUniversal earlier launched e-commerce on its Syfy cable network and, later, on Spanish-language Telemundo. With PayPal on board, it will now allow viewers to buy products from 60 retailers; PayPal will also make shoppable online gift guides available. Continue reading NBCU and PayPal Ink Deal to Create TV-Based E-Commerce

TikTok Popularity Surge Continues as U.S. Ultimatum Looms

ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms

Advertisers Reinvent the Cookie to Better Track Streaming TV

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

ETC Members Receive 20% Discount to Future of Television

The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television

Big Tech Companies Report Strong Third Quarter Revenues

In an otherwise glum economic picture, Big Tech companies have boomed. The general economy is improving, while Alphabet, Amazon, Apple and Facebook are reporting profits that suggest they may be capable of generating the kind of wealth that a single industry hasn’t seen in generations. In fact, those four companies had a quarterly net profit of $38 billion, despite regulator scrutiny and other obstacles. Amazon saw an almost 200 percent rise in profits, and Facebook had a stupendous quarter, despite the advertiser boycott. Continue reading Big Tech Companies Report Strong Third Quarter Revenues

Big Tech Executives Defend Their Services in Senate Hearing

Facebook chief executive Mark Zuckerberg, Twitter chief exec Jack Dorsey and Alphabet/Google chief exec Sundar Pichai faced a combative Senate Commerce Committee this week. Republicans want to update Section 230 of the Communications Decency Act that shields Internet platforms from liability for user-generated content. They also claim the platforms censor conservative views. Democrats also want to look at Section 230 but are more focused on whether the platforms are guarding against disinformation as the presidential election looms. Continue reading Big Tech Executives Defend Their Services in Senate Hearing

Facebook’s WhatsApp Will Offer Business-Focused Services

Facebook purchased WhatsApp for $22 billion in 2014 but has not yet earned revenue from it. The encrypted messaging service, free to its 2+ billion global users, now has a plan to monetize services. Rather than storing and handling customer data on their own, businesses will soon be able to do so via Facebook’s servers. In addition to hosting, businesses will also be offered options to market products through WhatsApp catalogs and Facebook shops and checkout carts, all for small fees. Continue reading Facebook’s WhatsApp Will Offer Business-Focused Services

Facebook Streams Free-to-Play Games via Its Cloud Service

After beta-testing with 200,000 users, Facebook debuted a cloud gaming service for Android and the web, providing smaller free-to-play games such as “Asphalt 9: Legends,” “PGA TOUR Golf Shootout,” “Solitaire: Arthur’s Tale” and “Mobile Legends: Adventure.” Over time, the social media giant plans to add more games, which can be found in its Gaming section. In conjunction and to remind people about the new games, Facebook is also introducing “cloud playable ads,” derived from games’ native code. Continue reading Facebook Streams Free-to-Play Games via Its Cloud Service

Quibi Shutters Video Platform That Targeted Mobile Viewers

After launching only six months ago, Quibi is shuttering its doors. According to sources, Quibi founder Jeffrey Katzenberg called investors to give them the news. As a startup, Quibi raised $1.75 billion but, since its debut, failed to sign up subscribers, garnered low download numbers and faced a well-funded lawsuit from interactive video company Eko, which claimed credit for its video streaming technology. Quibi also contended with the coronavirus pandemic while promoting a mobile platform. Katzenberg envisioned Quibi as “quick bites” of 5- to 10-minute videos formatted for the mobile screen. Continue reading Quibi Shutters Video Platform That Targeted Mobile Viewers

EU Regulators: IAB Europe Is Not in Compliance with GDPR

Belgian investigators are scrutinizing the Belgian-based Interactive Advertising Bureau (IAB) Europe, which they say is responsible for how its members buy, sell and use individuals’ data in digital ads. According to their internal report, Google and other major online advertisers are violating Europe’s General Data Protection Regulation in its auctions. The investigation was prompted by complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising. Continue reading EU Regulators: IAB Europe Is Not in Compliance with GDPR

Department of Justice Files Antitrust Lawsuit Against Google

As anticipated, the U.S. Department of Justice has filed an antitrust lawsuit against Alphabet’s Google, accusing the company of “unlawfully maintaining monopolies” involving its search and related advertising services. The DOJ is also questioning the terms of Google’s Android operating system, which the Department believes essentially forces phone makers to pre-load Google apps and set Google Search as a default feature. The concern is that the practice unfairly hinders competition and enables Google to generate significant revenue from its search-related advertising business. Continue reading Department of Justice Files Antitrust Lawsuit Against Google

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