Ampersand Rolls Out ‘Total TV’ to Measure Multi-Screen Data

Advertising sales and data company Ampersand is stepping up to promote its Total TV Measurement solution at a time when the go-to industry ratings firm, Nielsen, is under fire. Total TV is designed to help advertisers strategize and purchase multi-screen marketing campaigns. Ampersand is owned by Comcast, Charter Communications and Cox Communications, and sells network, spot and addressable advertising that targets viewers based on viewing data from 40 million set-top box households. Ampersand reaches 85 million households across more than 150 networks. Continue reading Ampersand Rolls Out ‘Total TV’ to Measure Multi-Screen Data

Amazon Offers ‘One Palm’ Biometric Reader to Third Parties

After being road-tested in Amazon’s retail outlets, the Amazon One biometric palm reader is being made available as an identification and payment option to third-party businesses. Ticketing company AXS this week introduced Amazon One as an option for contactless entry at Colorado’s Red Rocks Amphitheatre. Red Rocks guests can link their AXS Mobile ID with Amazon One at dedicated stations then enter the venue by hovering their hand, touch-free, over a scanner. Once the accounts are linked, Red Rocks ticketholders can quickly enter using a separate line exclusively for Amazon One users.  Continue reading Amazon Offers ‘One Palm’ Biometric Reader to Third Parties

Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

Facebook and Luxottica Group’s luxury sunglass manufacturer Ray-Ban unveiled new smart glasses that enable the user to record via cameras hidden in the frame. The Ray-Ban glasses — priced at $299 — are based on the classic Wayfarer model, with the addition of a very small recording light, two 5-megapixel cameras, three microphones and four gigabytes of storage. The glasses, which will come in 20 style combinations and either clear or prescription lenses, are powered by Facebook technology. Both Facebook and Ray-Ban parent Luxottica stated that, “privacy is built into the product.” Continue reading Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

Australian Court Holds Media Firms Liable for User Comments

The High Court of Australia upheld a lower court ruling that found media companies — including newspapers and TV stations — that post on Facebook are liable for Facebook users’ comments on those posts. It stated that, by creating a public Facebook page, media outlets “facilitated and encouraged comments” from users and are responsible for defamatory content. News Corp Australia, a subsidiary of News Corp, and Nine Entertainment, which owns the Sydney Morning Herald, called for legislators to protect them from liability. Continue reading Australian Court Holds Media Firms Liable for User Comments

NBC Sets New Record for Price of Super Bowl Commercials

NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials

Pixalate Raises $18.1M to Combat Click Tricks and Ad Fraud

Analytics firm Pixalate has announced $18.1 million in growth capital for connected TV and mobile advertising initiatives. The new round brings total capital raised to $22.7 million for the 9-year-old firm, which specializes in fraud prevention, privacy protection and legal compliance via offices in Santa Monica, Palo Alto and London. The move comes as Pixalate rises to meet the challenges of enterprise clients fending off bot attacks, ad fraud and other malicious threats. Malware incursions by intruders like Puppeteer siphon tens of millions of dollars in annual ad revenue, according to Pixalate. Continue reading Pixalate Raises $18.1M to Combat Click Tricks and Ad Fraud

Ireland Slaps Facebook’s WhatsApp Service with GDPR Fine

In its first major ruling against social media giant Facebook, Irish authorities fined the company’s WhatsApp messaging service almost $270 million (225 million euros) under the General Data Protection Regulation (GDPR). Those authorities stated that WhatsApp was not transparent about how data collected by those using the app is shared with other Facebook properties, including Instagram. WhatsApp said it would appeal the decision. Since established three years ago, the GDPR has not resulted in any major fines or penalties for Facebook until now. Continue reading Ireland Slaps Facebook’s WhatsApp Service with GDPR Fine

TikTok Creator Marketplace Connects Brands and Influencers

TikTok is pushing out its Creator Marketplace API, which allows partner firms to optimize campaigns using first-party data and platform integration. The Creator Marketplace aggregates TikTok’s influencers, sharing basic stats that helps them connect with brands that can then mount, manage, measure and track campaigns within the app. The new API takes this to a new level with features including demographic filtering and real-time campaign tracking. Formally debuted in June 2020, Creator Marketplace aggregates TikTok influencers with at least 10,000 followers and 100,000 video views in the last 30 days. Continue reading TikTok Creator Marketplace Connects Brands and Influencers

Turner Classic Movies Promotes Logo and Content Makeover

Warner’s pay-TV network Turner Classic Movies (TCM) is unveiling a new logo, colorful on-air promos, new sets for Ben Mankiewicz and other hosts, new openings for shows including “The Essentials” and “Noir Alley,” and new branding that explores the interplay between past and present cinema. The aesthetics update will not change the vintage movie collection but intends to “help the cable channel stay relevant and reach a wider audience.” TCM executives are also weighing the future of a linear cable channel in a growing streaming media ecosystem. Continue reading Turner Classic Movies Promotes Logo and Content Makeover

Strider Shield Technology Aims to Protect Intellectual Property

Strider Technologies has debuted its Strider Shield platform that helps businesses better understand potential threats to intellectual property — including nation-state directed IP theft and supply chain threats — by combining online tracking tools often used by advertising agencies with data ingestion tools, natural language processing and various algorithms. Strider co-founder and chief strategy officer Eric Levesque said that Strider Shield allows an enterprise to collect thousands of data points such as email addresses, domain names and keywords to correlate against systems where the IP resides, in order to surface potential risks. Continue reading Strider Shield Technology Aims to Protect Intellectual Property

TikTok and Shopify Partner to Pilot In-App Shopping Feature

TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature

NBCU Proposes It Is Time to Develop a New Ratings Service

In the wake of widespread discontent with the Nielsen national television ratings service, NBCUniversal issued a request for proposals to 50 media companies on August 2 to create a “new measurement ecosystem for us that reflects the future.” The media giant said it is working to assemble “a full suite of interoperable measurement solutions that are as advanced, diverse, easy-to-use, and multi-platform as the ways people watch content.” Earlier this month, Nielsen asked to suspend accreditation of its national service. Continue reading NBCU Proposes It Is Time to Develop a New Ratings Service

Google Updates Search to Boost Safe, Mobile-Friendly Sites

By the end of this month, Google will update its site with a new “page experience” designed to limit user frustration that results from slow-loading sites. Google will assess websites via three core web metrics, giving preference and higher placement to those that offer 1) secure connections, 2) lack of intrusive elements such as pop-ups and 3) are mobile-friendly. Publishers have expressed concern about this expected update, but some experts, such as RustyBrick chief executive Barry Schwartz, say the “overall impact” will be minimal. Continue reading Google Updates Search to Boost Safe, Mobile-Friendly Sites

Pause on Nielsen Accreditation Does Not Appease Advertisers

In an unusual move, Nielsen Holdings requested that the Media Rating Council (MRC) pause accreditation for its national TV rating service, leaving its core product without this crucial seal of approval for the first time since the 1960s. Nielsen has been under pressure to modernize its national TV measurement product, and noted that there were also concerns regarding its panel, the people used to assess ratings in the United States. The MRC is responsible for auditing and accrediting media measurement processes. Continue reading Pause on Nielsen Accreditation Does Not Appease Advertisers

YouTube TV, Google TV Ink Data Deals with Comscore, Parrot

YouTube, YouTube TV and Google TV inked new TV data agreements with Comscore and Parrot Analytics. Comscore said its cross-platform service Comscore Campaign Ratings will incorporate YouTube and YouTube TV measurement to provide data on those platforms across desktop, mobile and connected TV, to help advertisers and agencies “better understand co-viewing for YouTube and YouTube TV across OTT/CTV.” YouTube and Google TV also added Parrot Analytics’ global audience demand data and entertainment consulting services. Continue reading YouTube TV, Google TV Ink Data Deals with Comscore, Parrot

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