YouTube Finalizes Plans to End Targeted Ads For Children

YouTube has agreed to stop targeted ads that appear during videos that children are likely to watch, said sources. The Federal Trade Commission, which has been investigating whether YouTube violated the Children’s Online Privacy Protection Act (COPPA), reached an agreement with the company but hasn’t made its terms public yet. It isn’t clear whether YouTube’s move to end targeted ads in children’s videos is in response to the settlement. The move is expected to impact ad sales, and sources said YouTube’s plans could change. Continue reading YouTube Finalizes Plans to End Targeted Ads For Children

Facebook’s New Tool Offers Transparency on Data Sharing

Facebook has long collected information about its users’ browsing behavior, even when they weren’t using its platform. Now, it’s introduced a tool, Off-Facebook Activity, that lets users see and control the information gathered outside of the social network. The tool gives users a summary of the third-party websites and apps that share data with Facebook. The company noted that people generally have 80+ apps on their phones and use about half of them per month, making it difficult to track the data’s use. Continue reading Facebook’s New Tool Offers Transparency on Data Sharing

State Attorneys General Team Up to Investigate Tech Firms

After several states began pursuing an antitrust probe of the big technology companies, sources reported that representatives of several state attorneys general met with top Justice Department officials to air their concerns about the lack of competition in the technology sector. Now, according to sources, a bipartisan group of states plans to initiate a joint antitrust investigation, to be launched as soon as next month. Sources say the investigation will focus on whether dominant platforms stifle competition. Continue reading State Attorneys General Team Up to Investigate Tech Firms

Advertisers Blacklist Hard News, Migrate to Lifestyle Pubs

To avoid having their ads appear next to offensive online material, companies now stipulate the type of web content — or even specific websites — they want to avoid. Blacklists have always existed but are getting longer and more specific for many advertisers. That’s a problem for numerous large and small news publishers, who find their outlets avoided by advertisers in favor of less controversial lifestyle publications. Colgate-Palmolive, Subway and McDonald’s are among many companies blocking digital ads in hard news. Continue reading Advertisers Blacklist Hard News, Migrate to Lifestyle Pubs

Ad-Supported YouTube Originals to Be Free For Everyone

YouTube has released new details regarding its previously announced transition to ad-supported free content to be made available via YouTube Originals. According to a statement from the YouTube team: “New YouTube Originals series, movies, and live events released after September 24, 2019 will be made available to non-members to watch for free, with ads. For series, members will get immediate access to every episode of a new season, while non-members will have to wait for each new episode to be released.” Continue reading Ad-Supported YouTube Originals to Be Free For Everyone

Spotify Rolls Out Data Analytics Dashboard For Podcasters

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

FTC Chair Open to Option of Breaking Up Major Tech Firms

Federal Trade Commission chair Joe Simons stated that, in the face of anti-competitive and antitrust behavior, he would be willing to break up the big tech companies, although, “it’s not ideal because it’s messy.” He’s head of a task force to examine these behemoths, including a close look at whether Facebook acquired startups, such as Instagram in 2012 and WhatsApp in 2014, to stifle competition. The FTC approved both purchases. The FTC is working in parallel with the Justice Department’s antitrust unit. Continue reading FTC Chair Open to Option of Breaking Up Major Tech Firms

Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

CBS and Viacom Reunite With a Focus on Streaming Video

After a split of more than 10 years, CBS and Viacom finalized a deal yesterday to recombine. The new company, to be called ViacomCBS Inc. with a market value of about $30 billion, will bring Viacom brands such as BET, Comedy Central, MTV, Nickelodeon and Paramount Pictures together with CBS, Showtime and the new CBS All Access streaming service. The merger follows several high-profile media deals, including Disney’s purchase of Fox’s movie and TV assets in March and AT&T’s 2018 acquisition of Time Warner, as media companies face significant changes involving pay TV and streaming services. Continue reading CBS and Viacom Reunite With a Focus on Streaming Video

Verizon to Sell Tumblr to WordPress Owner Automattic Inc.

Verizon announced that it is selling New York-based Tumblr to WordPress parent company Automattic Inc. Terms of the deal have not been formally announced, although some reports suggest that Automattic paid less than $3 million. Verizon purchased Tumblr in 2017 following its Yahoo acquisition; Yahoo paid $1.1 billion for the blogging platform four years earlier. Today, Tumblr is an active social networking hub and home to 475 million blogs. While it has a dedicated community, it does not share the same cultural impact as platforms such as Instagram, Snapchat and YouTube. Continue reading Verizon to Sell Tumblr to WordPress Owner Automattic Inc.

Media Companies Look to Expand Podcasting Outside U.S.

Acquired by iHeartMedia, the podcast “Stuff You Should Know” is now on track for global expansion. The podcast, which has been downloaded more than a billion times in the last 11 years, tackles topics as diverse as artificial sweeteners, time zones and deepfakes. As part of the expansion, iHeartMedia will make “Stuff You Should Know” and five other podcasts available next year in French, German, Hindi, Portuguese and Spanish. Last year, the radio broadcaster bought StuffMedia, the studio that produces the podcast, for $55 million. A number of other media companies are also taking a global approach to podcasting. Continue reading Media Companies Look to Expand Podcasting Outside U.S.

Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

Starting November 12, Disney plans to offer consumers a $12.99-per-month streaming bundle that includes Disney Plus, ESPN Plus and Hulu’s ad-supported tier. November 12 will mark the U.S. debut of the anticipated Disney Plus service. Disney CEO Bob Iger announced the bundle during the company’s most recent earnings call with Wall Street. According to Iger, Disney is in discussions with Amazon, Apple and Google to offer Disney Plus via additional platforms. “We think it’s important to achieve scale relatively quickly and they’ll be an important part of that,” he said. Continue reading Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

YouTube Creators Increasing Revenue With Longer Videos

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue With Longer Videos

Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Led by Search Dominance, Google Posts Strong Earnings

Despite analysts’ forecast of a slowdown and the threat of regulations, Google parent Alphabet posted strong earnings, with reported revenue of $38.9 billion, up 19 percent over the same period last year, and $9.2 billion in profits. The tech company’s continued dominance in search is foundational to its robust financial health. Announcement of the strong results, after a worrisome first quarter, caused Alphabet’s stock to rise 9 percent in after-hours trading. Google is expected to profit from advertising in Maps, YouTube and other areas. Continue reading Led by Search Dominance, Google Posts Strong Earnings

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