YouTube Splits Red into YouTube Music and YouTube Premium

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium

Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

Hulu will soon debut upgraded iOS and Android mobile apps with a new live TV program guide and a vertical video player that will let live TV viewers stream linear programming while browsing the channel guide. The streaming service’s iPhone and iPad apps will also get support for HDMI-out and Android apps will enjoy improved performance on Chromecast. Users will also be able to improve personal recommendations by deleting entries from watch history and removing certain kinds of programs. Continue reading Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

EU Data Law Soon Goes into Effect, May Spark Privacy Debate

On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate

Apple and Goldman Sachs to Launch Apple Pay Credit Card

Apple and Goldman Sachs Group are readying the launch early next year of a joint credit card branded with Apple Pay. This will be Goldman Sachs’ first credit card, and it will also replace Apple’s current rewards-card with Barclays. Apple Pay, which generates revenue with every transaction, has been slow to take off, and Goldman’s move into consumer banking is intended to compensate for a significant dip in securities trading. In 2016, Goldman Sachs also debuted Marcus, retail banking for online savings and personal loans. Continue reading Apple and Goldman Sachs to Launch Apple Pay Credit Card

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Facebook Restructures With Executive Shuffle, New Divisions

Facebook is undergoing the biggest reorganization in the company’s history. Messenger, WhatsApp, and Facebook’s core app will get new leaders, while the company’s product and engineering organizations will be reorganized into three main divisions: the “Family of Apps” group, run by chief product officer Chris Cox, will include social apps Facebook, Instagram, Messenger and WhatsApp; the “New Platforms and Infrastructure” group, managed by CTO Mike Schroepfer, will cover AI, AR, VR, and blockchain tech; and the “Central Product Services” group, headed by VP of growth Javier Olivan, will handle shared features across products and apps, including advertising, analytics, and security. Continue reading Facebook Restructures With Executive Shuffle, New Divisions

TaTaTu: Blockchain-Based Entertainment and Social Platform

TaTaTu is a new blockchain-based platform that integrates entertainment viewing with social media. The brainchild of producer Andrea Iervolino, TaTaTu rewards viewers for watching content including movies, TV shows, sports, and gaming — and adds rewards when their friends also watch. The first platform, without social media, will be released in three weeks; the complete version will debut Q1 2019. AMBI Media Group will be amongst the first content providers (Iervolino is AMBI Media’s co-founder and CEO). Additional partnerships will be announced soon. Continue reading TaTaTu: Blockchain-Based Entertainment and Social Platform

The EU’s General Data Protection Regulation Nears Activation

On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation

YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Payments Feature Could Make Instagram a Commerce Player

Instagram has quietly introduced a native payments feature that allows users to make purchases without having to leave the photo- and video-sharing app. Once the user registers a debit or credit card and creates a security PIN, native payments are possible through a select number of partners. Facebook-owned Instagram is testing the waters with the ability to book appointments and reservations via businesses such as salons or restaurants, but also envisions the ability for users to purchase movie tickets directly through the app in the future. Continue reading Payments Feature Could Make Instagram a Commerce Player

Cambridge Analytica to Cease Operations, File for Bankruptcy

In the wake of the Facebook privacy scandal, London-based data consulting firm Cambridge Analytica and parent company SCL Elections announced yesterday that they will be shutting down and filing for bankruptcy. Cambridge Analytica, which is accused of mining the data of up to 87 million Facebook users without their consent, has defended its actions while blaming the media for damaging its reputation and driving away clients. The company said it was “vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.” Continue reading Cambridge Analytica to Cease Operations, File for Bankruptcy

YouTube Creates New Ad Category to Reach Light TV Viewers

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

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