Hulu Has 28 Million U.S. Users, Announces Original Content

At the Digital Content NewFronts in New York City this week, Hulu revealed that its streaming video service now has 26.8 million monthly paid subscribers in the U.S., plus 1.3 million promotional accounts. That’s an increase from about 20 million total users this time last year. Hulu announced a new “binge advertising experience” that intends to be a less intrusive way to target binge viewers. Hulu also detailed new content deals, including a multi-year partnership with Vox Media Studios for food-centric programming and two new live-action series from Marvel for 2020. Continue reading Hulu Has 28 Million U.S. Users, Announces Original Content

Facebook Unveils First Design Changes to Enhance Privacy

Under the dark cloud of various privacy-related scandals, Facebook chief executive Mark Zuckerberg announced the first of a series in design changes meant to shift the social media platform away from town square-style communication and toward more direct, private communication between users and groups. On Tuesday at Facebook’s annual developer conference, the company showcased a redesign of its mobile app and desktop site, both of which add new features to promote group-based communication rather than a focus on the News Feed.

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Twitter’s New Content Deals with Univision, WSJ and Others

Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

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MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

Spotify at 100 Million Paid Subscribers, Expands Podcasting

Music streaming giant Spotify exceeded analysts’ quarterly expectations when it announced it hit the coveted 100 million paid subscriber mark, a first for any music streaming company. That news, combined with a growing podcast business, enabled the company to narrow its loss in the most recent quarter, during which Spotify acquired podcast companies Gimlet Media and Anchor, as well as announced plans to acquire podcast producer Parcast. Spotify plans to spend as much as $500 million on non-music deals this year.

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Walmart Plans to Launch Original Content For Vudu Service

As the world’s largest retailer, Walmart is known for selling many things, including TVs. However, it’s not typically known for what consumers watch on those TVs. That could soon change. This week, Walmart will unveil a sampling of a new slate of original programming to advertisers in New York with the goal of driving viewership to its Vudu streaming service. Unlike other streaming giants like Netflix and Amazon, Walmart doesn’t plan to sell subscriptions. Instead, it wants to use shows to advertise products directly.

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Industry Group Updates OpenAP Advanced Ad Marketplace

An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Continue reading Industry Group Updates OpenAP Advanced Ad Marketplace

Cable Providers Update Boxes to Retain Fleeing Customers

With its Xfinity X1, Comcast has remade the traditional cable box, with a voice-enabled remote that allows search across live TV, on-demand and sources such as Netflix. It combines the multiple apps, passwords and monthly fees of streaming services into one place, with one bill. Perhaps we don’t need to get rid of cable, but rather to improve it. With the advent of ever-more choices from Apple, Amazon, Roku to Verizon and T-Mobile, the major cablecasters have the chance to bring their services into the modern TV age. Continue reading Cable Providers Update Boxes to Retain Fleeing Customers

Amazon and Google Offering Ad-Supported Music Services

Spotify has new competition. Amazon just introduced an ad-supported version of Amazon Music available in the U.S. via Alexa devices. To jumpstart the service, Amazon has reportedly offered to pay some record labels per stream for music licenses, separate from ad sales. The catalog is limited, but listeners can access some of Amazon Music’s “top playlists.” Google also announced that YouTube Music will be free on Google Home smart speakers and Google Assistant devices in the U.S., Canada, Mexico and parts of Europe. Continue reading Amazon and Google Offering Ad-Supported Music Services

Hulu Positioned to Become Most Serious Netflix Competitor

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

Top 25 Game Companies Generated $107 Billion Last Year

The top 25 public game companies, which represent almost 80 percent of the $134.9 billion worldwide gaming market, generated $107.3 billion in revenue in 2018. According to researcher Newzoo’s Global Games Market Report, this marks the first time that the top 25 companies have surpassed $100 billion in a single year. China’s Tencent ($19.7 billion) took the No. 1 spot for the sixth consecutive year, followed by Sony ($14.2 billion), Microsoft ($9.8 billion), and Apple ($9.5 billion). Collectively, the top 10 companies experienced 19 percent growth last year. Continue reading Top 25 Game Companies Generated $107 Billion Last Year

EU Votes For Copyright Rules Opposed by Nativist Groups

In a vote of 348 to 274, nineteen out of the European Union’s 28 member countries voted in favor of reformed laws to protect content creators. Critics of the reform — including large tech companies — argue that the rules will reduce free speech online, with Articles 11 and 13 of particular concern. European Commission president Jean-Claude Juncker declared that the new copyright rules are “fit for the digital age.” In the lead-up to the vote, nativist groups in many countries worked to defeat the new rules. Continue reading EU Votes For Copyright Rules Opposed by Nativist Groups

AT&T Selling Back Its Share of Hulu to Disney and Comcast

AT&T is selling back its 9.5 percent minority share in Hulu LLC, in a deal worth $1.43 billion. The $15 billion online-streaming venture is now entirely owned by The Walt Disney Company and NBCUniversal parent Comcast Corporation (it was formerly co-owned by Disney, 21st Century Fox, Comcast and AT&T). “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future,” said Hulu CEO Randy Freer. “WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” Continue reading AT&T Selling Back Its Share of Hulu to Disney and Comcast

YouTube Taps Ben Relles to Lead Programming Innovation

Google’s YouTube is planning new original programming with a focus on live specials and interactive content. Ben Relles, former head of unscripted for YouTube Originals, will assume his new role as head of innovation to lead the initiative. Reporting to Susanne Daniels, global head of original content, Relles will be responsible for the development of new scripted and unscripted original programming intended to foster interaction and engagement with viewers. Interactive content has been getting more attention since the success of Netflix’s “Black Mirror: Bandersnatch.” Continue reading YouTube Taps Ben Relles to Lead Programming Innovation

Apple Music Now Has More Subscribers Than Spotify in U.S.

Apple Music now has more paid subscriptions in the U.S. than popular music streamer Spotify, as the global competition ramps up between the two rivals. According to those familiar with the matter, Apple Music surpassed 28 million U.S. subscribers by February, compared to Spotify’s 26 million subscribers (the figures only include paid subscriptions, not trial users). When including nonpaying music fans of its ad-supported offering, Spotify still holds the lead in the number of overall users in the U.S. To slow Apple’s progress, Spotify recently introduced new promotions, such as a discounted subscription bundle with Hulu. Continue reading Apple Music Now Has More Subscribers Than Spotify in U.S.

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