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Publishers Hire Top Gamers to Live-Stream New Releases

To draw attention to their new video game releases, major publishers such as Electronic Arts, Activision Blizzard, Ubisoft Entertainment and Take-Two Interactive are paying top-tier gamers to play their new releases live online. Talent and marketing agencies report that these companies can pay the most popular gamers as much as $50,000 per hour to do so. On September 13, Take-Two will pay gamers to live-stream its new release “Borderlands 3,” and again for its October 4 release of “Tom Clancy’s Ghost Recon Breakpoint.” Read more

Etsy Turns to Google Cloud to Improve Search, Boost Sales

Etsy, the online crafts marketplace, boasts more than 60 million unique items and is using Google’s machine learning technology to help boost sales. Because more than 80 percent of its search-based purchases come from the first page of results, it is crucial to provide relevant items on that page. With that in mind, Etsy started a move to Google Cloud in 2017, motivated by the platform’s artificial intelligence capabilities. About three-fourths done with the migration, it’s already seen $260 million in incremental gross sales.

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Retailers Push Loyalty Programs to Compete With Amazon

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Read more

Google, Intel, Other U.S. Tech Firms Stop Selling to Huawei

Alphabet’s Google has ceased transfer of hardware, software and services — except those available via open source licensing — to Huawei Technologies. Broadcom, Intel, Qualcomm, and Xilinx have also obeyed the Trump administration’s order to freeze business with China’s largest technology company (based on potential threats to national security). This action will also likely impact U.S. tech companies such as chipmaker Micron Technology and other firms that depend on China for their own growth, as well as slow down the worldwide rollout of 5G networks. Read more

HPE Acquires Cray, Advancing Supercomputing in the U.S.

Hewlett Packard Enterprise (HPE) is acquiring Cray, a pioneer in supercomputing, for about $1.4 billion. With 1,300 employees, Cray, based in Seattle, was founded by Seymour Cray in 1972 in Minnesota and purchased in 1996 by Silicon Graphics. The company was later sold in 2000 to Tera Computer, which changed its name to Cray. Cray designed some of the most powerful supercomputers used by the military, intelligence agencies and for civilian companies involved in weather prediction, pharmaceutical research and auto design. Read more

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