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Amazon Advertising Rates, Revenues Jump Due to COVID-19

The surge in online shopping due to COVID-19 allowed e-commerce giant Amazon to raise its advertising rates in May 50+ percent from a year earlier. The leap, as reported by Marketplace Pulse, is more grist for lawmakers trying to require Amazon to pay higher taxes. Amazon is expected to reap about $578 billion this year, according to eMarketer. The increased competition is leading even big brands like Procter & Gamble and Clorox to spend “billion-dollar advertising budgets” on Amazon to fend off smaller rivals. Read more

Biden Introduces Broader Review of Foreign-Controlled Apps

President Biden revoked former President Trump’s executive order banning social-networking services TikTok and WeChat — developed by Chinese companies ByteDance and Tencent Holdings, respectively — but didn’t let Chinese companies off the hook. Instead, he replaced the previous order with another that establishes a broader review of the potential security risks found in numerous foreign-controlled apps. Biden officials said the new order would create “clear intelligible criteria” to evaluate those risks. Trump’s executive order was immediately challenged in court, and Biden’s move, said analysts, is intended to withstand such a test. Read more

Bitcoin Ransom Recovery May Impact Cryptocurrency Status

Bitcoin is touted as a secure, decentralized and anonymous way to conduct financial transactions, one reason why cybercriminals use it or some other cryptocurrency when conducting illegal business, whether it’s drug trafficking or ransomware. But this week the Justice Department revealed that it traced and recovered 63.7 of the 75 Bitcoins ($2.3 million of the total $4.3 million) that Colonial Pipeline paid in ransom to release its computer systems. The feds declined to detail how they recouped the Bitcoin. Meanwhile, El Salvador has become the first nation to formally adopt Bitcoin as legal tender. Read more

Uber and Lyft Attempt to Protect Gig Worker Business Model

Ride-hailing services Uber and Lyft, which have been branching out into areas such as food delivery and scooter rentals, spent about $200 million to pass a ballot initiative that countered California’s 2019 legislation giving gig workers the status of employees. The two companies are now focused on avoiding the same battle in other states by pushing for legislation classifying their drivers as contractors. In New York state, for example, Uber and Lyft offered bargaining rights and other benefits to their workers, but not full classification of employees, which could raise their prices 20 to 30 percent. Read more

Baylor University 6P Color Project Reveals Business Strategy

Baylor University’s Film & Digital Media Department just introduced a proposed multi-primary color system, dubbed 6P Color. Led by professors Corey Carbonara and Michael Korpi, the core team also includes cinematographer Steven Poster, ASC; Gary Mandle, Jim DeFilippis, Gary Feather and Dr. Mitch Bogdanowicz. On June 3, the team made their case — via streaming platform SMPTE+ — on why the standard RGB three-color triangle would benefit by the addition of new primaries. Baylor University also has a business plan for making the idea a reality. Read more

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