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Increased Business Demand Fuels Strong Q2 for PC Industry

According to data from Gartner and International Data Corp., Q2 2018 marked the best quarter in six years for PC shipments. Increased demand from business customers is credited for the jump in numbers. “With sentiment looking improved for the second half of the year, the U.S. could deliver a strong market performance for the year,” said IDC analyst Neha Mahajan. However, Gartner analyst Mikako Kitagawa points out that business demand is expected to “weaken in two years when the replacement peak for Windows 10 passes.” Read more

Facebook Faces First Fine for Cambridge Analytica Scandal

The British Information Commissioner’s Office (ICO) levied the toughest fine possible — 500,000 pounds (or about $660,000) — against Facebook for allowing Cambridge Analytica to harvest the personal data of millions of people without their consent. The ICO, the agency that enforces the United Kingdom’s data protection laws, began investigating Facebook’s possible misuse of personal data in May 2017, but revelations of the Cambridge Analytica incident spurred it to complete its examination. Read more

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Read more

Microsoft Introduces Inexpensive 10-Inch Surface Go Tablet

Microsoft just showcased a new 10-inch tablet, the Surface Go, that is the company’s smallest and, starting at $399, its least expensive ever. Designed as a smaller version of the Surface Pro, the new device will compete with Chromebooks and iPads. The Surface Go weighs 1.15 pounds, only a bit heavier than the 1.03-pound iPad. In a product demo in New York, a Microsoft rep pulled the Go out of her purse, demonstrating that the company has created a tablet that is light and small enough to be carried around all day. The Go is available for pre-order now and will be in stores August 2. Read more

Twitter Cuts Millions of Followers to Combat Fake Accounts

In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Read more

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