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MovieCoin’s Public Presale For Blockchain-Based Technology

MovieCoin, which describes itself as “a next-generation financial technology company … [that] leverages blockchain technology, digital assets and proprietary applications” for the media and entertainment industry, has just launched its public presale. The presale, with a hard cap of 10,000 Bitcoin (BTC), follows a private presale that reached its soft cap of 2,000 BTC. The company will accept Ethereum (ETH), Bitcoin and Bankex (BKX) tokens during this public presale period. The minimum commitment is 5 BTC or equivalent. Read more

California Passes Security Bill to Regulate Connected Devices

The California State Legislature recently passed a bill called “Information Privacy: Connected Devices” that creates regulations for IoT devices sold in the United States. SB-327, which applies to all devices that connect to the Internet and include an Internet Protocol or Bluetooth address, would require that security audits be conducted on components purchased overseas. The bill is the first of its kind in the U.S. and has been forwarded to Governor Jerry Brown for his signature. While some have criticized the bill for not being specific or thorough enough, it could place pressure on manufacturers to offer better device-level protection against cyberattacks. Read more

Salesforce Chair Marc Benioff Buys Time Magazine for $190M

Meredith purchased Time Inc. only eight months ago, but now has agreed to sell Time magazine to Salesforce co-founder/chair and co-chief executive Marc Benioff and his wife Lynne Benioff, for $190 million. The couple is buying the magazine as individuals, unrelated to Salesforce, and the deal is expected to close within 30 days. The Benioffs have said they will not play a role in the magazine’s day-to-day operations or its journalistic decisions. They also have no plans to purchase any other magazine titles from Meredith. Read more

Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Read more

Nintendo Switch Online Debuts as a Multiplayer Game Service

When Nintendo Switch Online debuts today, gamers will have a multiplayer option similar to Xbox Live and PSN. The new service allows users to save online games in the cloud and offers a library of NES games. Subscription prices range from $4 per month, $8 for three months, to $20 for a year and $35 for a family plan with at least two accounts. Gamers can also sign up for a seven-day free trial. Some games, such as “Fortnite,” will not require a subscription to play online. The service will debut with 20 games. Read more

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