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New Intel, Micron Chips Said to Offer Big Performance Gains

Intel and Micron Technology announced that they have developed a new memory chip technology that will increase performance up to 1,000 times faster than today’s technology. If proven true, the new chip technology, named 3D XPoint, could offer tremendous new capabilities for computers, smartphones and other electronics. 3D XPoint is not as fast as DRAM (dynamic random access memory), but stores 10 times more data and also, similar to current NAND flash memory, retains data even after devices are powered off. Read more

Microsoft Details How to Shoot for its HoloLens AR Headset

Microsoft’s HoloLens augmented reality headset allows video — which can be streamed over the Internet — to be viewed from any angle, combining the real world with computer-generated imagery. Whereas a digital object can be rendered in 3D and easily shown from any angle, live action isn’t so accommodating. To that end, the Silicon Valley company just came out with a document giving specific directions on how to capture and handle live action footage for use with its AR headset.

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With New Funding, AltspaceVR Plans More Virtual Gatherings

AltspaceVR, a virtual reality chat room and communication platform, just raised $10.3 million, which it will use to work towards a business plan that could include paid virtual gatherings with celebrities. Founded in 2013, Altspace launched its VR chat room in June. Its global user base spends time on the site chatting, browsing, playing games or watching videos; the software runs on Oculus, Mac and PC desktops and 3D TVs. Users can add a Leap Motion or Kinect motion sensor to add gestures to their robot avatars. Read more

Amazon Debuts Launchpad: New Marketing and Sales Portal

Amazon unveiled Launchpad this week, a new platform designed to help hardware and physical goods startups market and distribute their new products on Amazon’s e-commerce site. Launchpad, which currently features more than 200 items from a wide variety of startups, will compete with similar services offered by Product Hunt, Shopify and Shyp. Amazon is going big with the new platform, positioning it as a global product with access to 10 international distribution portals, and working with 25 VC firms, accelerators and crowdfunding services. Read more

Podcasting Embraces Native Ads, Blends Story and Sponsors

As podcasts continue to grow in popularity, more journalists and major media brands are turning to the format. Behind much of the format’s growth is the embrace of native advertising — ads that reflect the tone of the podcast as hosts discuss products during their show or even report on brands as ad spots. Blurring the line between advertising and news has led to a clash between those coming from public radio and those coming from commercial radio. Regardless, evidence suggests that native advertisements are effective. Read more

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