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Verizon FiOS Eyes Future with Bump in Bandwidth for Uploads

Verizon’s FiOS TV and broadband service unveiled faster Internet upload speeds yesterday as a next step in competing with the cable industry while attempting to reverse slowing growth. The company is increasing the bandwidth its customers can use for uploading media, at no additional charge. FiOS will provide the same upload speeds as download speeds that subscribers currently have. FiOS plans to complete the rollout by the fall, with 95 percent of customers receiving it automatically. Read more

Despite Blockades, The Pirate Bay’s Numbers Are Increasing

The Pirate Bay’s visitor count has doubled since 2011 despite repeated attempts to block the website. Courts around the world and entertainment industries have pushed for Internet providers to block subscriber access. Meanwhile, about 9 percent of the site’s users connect to it through a proxy, showing that some people are willing to bypass court-ordered blockades. The numbers do not prove that blockades are ineffective, however, since the increased traffic could be from different countries. Read more

Celebrities Can Interact with Fans via Facebook Mentions App

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
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Target Introduces New Ad Campaign Featuring YouTube Stars

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Read more

Starbucks Mobile App to Add Feature: Online Orders for Pickup

Starbucks will soon allow its customers to place orders using the company’s mobile app. The service will have a test run before the end of the year and will roll out nationwide shortly after. The idea is to make the order/purchase process more convenient while reducing wait times at locations. The feature should also make it easier for those who place large orders. The move may be a natural next step for some, since a growing number of customers already use the mobile app at checkout. Read more

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