Apple TV 4K, with the launch of tvOS 12, is about to get Dolby Atmos surround sound. Dolby Atmos, initially launched in movie theaters, differs from other cinema surround sound systems by replacing a fixed number of audio channels with the concept of audio “objects.” With Atmos, sound designers and mixers can manipulate each sound as an audio “object” and place it anywhere inside the “virtual” theater. When Atmos is played back in a real theater, the mix is mapped to the speakers to recreate the original intent. Read more

Magic Leap says its newly released Magic Leap One Creator Edition mixed reality glasses are “like living in the future ahead of everyone else.” Journalists got a sneak peek of the mixed reality “Angry Birds” on the Magic Leap goggles. On October 9-10 at the first L.E.A.P. developers conference in Los Angeles, the company will show off more apps and more of the interface. One reviewer added that the company is “taking a leap of faith” that the applications will be compelling enough to convince many users to shell out $2,295. Read more

Disney announced that its new ESPN+ streaming-only service, which launched five months ago in April, has already reached the milestone of more than one million paying subscribers. While it does not carry live streams from ESPN’s television channels, the $4.99-per-month streaming service offers original studio programming and sports content including MLB and NHL games, college football and international soccer matches, in addition to Top Rank Boxing and UFC mixed martial arts. Read more

According to sources, Amazon is contemplating aggressive growth for its new Amazon Go cashierless stores. With plans to open as many as 3,000 new stores, Amazon would rival 7-Eleven, Subway, Panera Bread and mom-and-pop shops where people go to get a quick meal. Chief executive officer Jeff Bezos sees the move as a way to reduce time to buy a meal in busy cities and “reinvent” the brick-and-mortar store experience but hasn’t settled on the best format: a store for prepared foods and limited groceries or one that offers speedy meals. Read more

The public cloud is significantly impacting media by moving information technology into a world of utility where compute and storage are available as needed — easy to implement and decommission. It provides a flexible infrastructure for a media-centric world increasingly based on analytics where experimentation is the foundation of digital transformation. The media industry is changing — from the way content is produced and managed to the methods used to protect, optimize, distribute and analyze that content. These changes to the value chain have created enormous pressures (and opportunities) for creative professionals. Read more