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TV Ratings Companies Help Marketers Find Engaged Viewers

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Read more

Netflix Foreign Sales Catching Up to North American Revenue

At the opening of the Mobile World Congress in Barcelona yesterday, Netflix chief executive Reed Hastings gave a keynote address, indicative of the importance of his company’s many international partnerships with cellphone and cable operators. As a result of those relationships, Netflix is able to build out its subscriber base without much advertising and more readily enter new markets. Hastings’ appearance in Barcelona jibes with the company’s stated goal of focusing on subscribers outside the U.S. Read more

LG Abandons Flashy Gimmicks with New Signature G6 Phone

LG Electronics has a new strategy to reverse disappointing smartphone sales: ditch the gimmicks and focus on strong basic features. The company launched its new flagship phone this week; the G6 boasts more battery life, a longer 5.7-inch screen, and a sleek design. It also supports Dolby Vision HDR. Previous LG smartphones emphasized features such as a fingerprint scanner on the back or a modular approach for swapping accessories. Even with a simpler design, LG may still struggle to draw consumers in the slowing smartphone market. Read more

Google Takes On Siri, Opens its Assistant to Android Partners

Google is making Assistant available to all its Android partners, in an effort to entice more Apple iPhone customers. Introduced five months ago, Google Assistant, which answers questions, plays music and completes tasks, is showcased in a closer partnership with LG Electronics, announced at the Mobile World Congress in Barcelona. Up until now, Google’s Pixel smartphone, which was introduced in October, has been the only handset with Assistant. Apple’s iPhone will have its tenth anniversary this year. Read more

Motorola Introduces Early Concepts of Moto Z Phone Gadgets

Motorola is doing something that few electronics companies dare to do — show the world concepts of gadgets that they may or may not make. Consumers can finally get a glimpse of innovation, instead of the another product release of devices that often look the same. Motorola, for example, imagines that people could attach gadgets like a VR headset, a photo printer, an interactive LED panel, or Lego-like building blocks to their modular Moto Z smartphone. The company calls the accessories Moto Mods. Motorola’s phone primarily competes with Samsung Galaxy S and LG G series phones.  Read more

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