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Super Bowl 50 Sets New Streaming Record, According to CBS

Although CBS has yet to release official figures, the network claims yesterday’s Super Bowl matchup between the Denver Broncos and Carolina Panthers drew a record number of viewers who streamed the game. NBC broke streaming records last year with 800,000 viewers per minute on average and about 1.3 million concurrent users. Eclipsing the previous year’s numbers should come as no surprise since today’s consumers are more comfortable with streaming, and CBS made the game easy to access for free via OTT devices including Apple TV, Roku and Xbox One. Read more

Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights

After determining that the broadcast rights to “Thursday Night Football” would be split between CBS and NBC, the National Football League is now deciding who will win the games’ digital streaming rights. Although the NFL has been mum on which companies it’s negotiating with, sources say that Apple, Amazon, Google and Verizon are vying for the rights, which could be sold to more than one distributor. Even if one outlet gets the digital rights, they won’t be exclusive, since CBS, NBC and NFL already plan to stream the games. Read more

IPG Media Lab Study Reveals Parameters for Ad Effectiveness

IPG Media Lab revealed the results of new research showing that that online ads that meet the Media Rating Council’s minimum threshold for viewability aren’t always effective. Although the MRC standards are a benchmark to determine when advertisers should have to pay for an ad, some agencies and marketers protest that the standards aren’t sufficient, an argument that seems borne out by the new IPG Media Lab study, which shows that, as an ad increases the metrics that define viewability, so does consumer recall. Read more

Amazon Plans to Open Additional Brick-and-Mortar Bookstores

Although not on the scale originally reported, online retailer Amazon is expanding its business to more physical storefronts. Amazon opened its first brick-and-mortar store last year in Seattle. The store features thousands of books alongside Amazon’s electronic devices, including the Kindle tablet, the Fire TV set-top box, and the Echo Internet-connected speaker. The expansion of the brick-and-mortar side of the business suggests that the appeal of browsing shelves, particularly for book aficionados, isn’t quite yet lost. Read more

SoftBank to Launch App Store for its Pepper Robots This Month

SoftBank’s Pepper humanoid robots are already interacting with customers at shops and banks in Japan. Later this month, the robots will be introduced to more advanced functions after SoftBank opens a planned app store offering software that will help track customer’s behavior and improve communication with customers. The Pepper robots, which are designed to feature human-like body language and work in retail, have reportedly been selling out regularly since last year’s launch. Read more

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