Top Stories

Amazon Pulls Rival Streaming Devices to Prevent “Confusion”

Amazon made a bold move yesterday by announcing that it plans to stop selling Google Chromecast and Apple TV streaming devices by the end of October. While the online retailer sells the competing Fire TV, it is expected to continue offering Roku and other streaming devices. According to Amazon, the move is designed to prevent “customer confusion” since the Google and Apple products do not stream Amazon’s video content, offered through its Prime membership. “It’s important that the streaming media players we sell interact well with Prime Video,” said a company spokesperson. Read more

TV Metrics Space Heating Up Between Nielsen and comScore

Nielsen, long the dominant player in audience measurement data for media companies and advertisers, now has competition. Recently, comScore, which measures consumer Web activity, made an all-stock purchase of Rentrak, which monitors set-top box data for information on consumers’ TV viewing habits. Nielsen, however, countered with its “total audience measurement tool,” which is slated to roll out by the end of 2015. Nielsen has been criticized as being slow to address media consumed on digital platforms. Read more

Companies Develop Tools for Sifting Through Online Images

Internet users are typically more engaged when accessing websites and social platforms that include photos and videos. Marketing firm Shift, for example, notes that readers are five times more likely to click an embedded link if a tweet includes an image. As a result, companies are now developing software solutions for sifting through the millions of online images in an effort to help brands, advertisers and e-commerce players identify what draws viewers. EyeEm Mobile and Neon Labs are among those looking to enhance the power of online visuals. Read more

Twitter May Lift 140-Character Limit, Aimed at Mainstream Use

In an effort to build its user base, Twitter is thinking about tweaking one of its signature features: the 140-character limit on tweets. Although the new feature is in the planning stages and no Twitter executive would comment on any new plan, the idea of going beyond 140 characters is no surprise, having been debated for many years. In June, the company overrode the 140-character limit on private messages, signaling an openness to new rules. Interim chief executive Jack Dorsey is seen as likely to endorse change. Read more

Nvidia Introduces GeForce NOW On-Demand Gaming Service

Nvidia has unveiled GeForce NOW, a subscription service that streams PC games from the cloud to SHIELD devices. GeForce NOW was re-architected based on information gained from running the GRID beta, which is ending; SHIELD devices will update to replace the GRID app with GeForce NOW. The service offers two key differentiators: better image quality and instant access. The new cloud-based offering will stream games at up to 1080p resolution at 60 fps, and even massive titles can reportedly begin streaming in less than 30 seconds. Read more

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