Top Stories

In Taiwan, CE Firms Devise Contingency Plans for Trade War

Taiwan plays an important role in the global technology supply chain, assembling devices from smartphones to computers. Now, as tensions rise between China and the U.S., some of the largest Taiwan-based companies are figuring out ways to avoid the worst depredations of the trade war. Foxconn Technology Group chairman Terry Gou took the first step, by opening a $10 billion display plant in the U.S., and now the chief executives of Pegatron and Inventec are revealing details of their own plans. Read more

Microtargeting Is Under the Microscope for Weaponizing Ads

The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Read more

Tidal Streaming Music Service Accused of Falsifying Streams

Jay-Z’s streaming music service Tidal was accused by Norwegian newspaper Dagens Næringsliv and the Norwegian University of Science and Technology (NTNU) of data manipulation, claiming the company faked many millions of streams for Beyoncé’s “Lemonade” and Kanye West’s “The Life of Pablo” albums. That’s considered fraud since labels and rights holders are paid based on the number of streams. Tidal denies the charges but investigators are reportedly looking into the possibility of a data breach. Read more

Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

Amazon is boosting content on Twitch by inking exclusive live-streaming deals with media companies and influencers, to better compete with its rival, YouTube. According to sources, Twitch now offers minimum guarantees of up to “a few million dollars a year” plus a piece of future advertising sales and subscription revenue. In return, Amazon demands a minimum number of live-streaming hours per week. Among the deals signed is one with prankster Tanner Braungardt, who has 4 million YouTube subscribers. Read more

Amazon May Expand Media Efforts With Landmark Purchase

Amazon is reportedly among those vying to acquire Landmark Theatres, the country’s largest chain focused on indie and foreign movies. Landmark is part of the Wagner/Cuban entertainment holdings, backed by film producer Todd Wagner and billionaire investor Mark Cuban. According to insiders, Landmark’s owners have been working with financial services firm Stephens Inc. on a possible sale. The move would introduce Amazon to the brick-and-mortar cinema industry, while complementing the e-commerce giant’s media expansion of interests such as Prime Video, Prime Music and Amazon Studios. Read more

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