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Ubisoft to Launch Its Uplay Plus Game Subscription Service

At the E3 conference in Los Angeles this week, Ubisoft announced its entrance into subscription PC gaming with Uplay Plus, which will offer 100 titles published by Ubisoft. The service is slated to launch on September 3 and is designed as a monthly fee in exchange for unlimited access to the games. Although that model is similar to Microsoft’s Xbox Game Pass and EA’s Origin Access, Uplay Plus is more expensive, at $14.99 per month. Among the games available on Uplay are “Assassin’s Creed” and “Rainbow Six” titles, which will also be on Google’s Stadia service next year. Read more

New AMD Ryzen Processors Compete with Intel for Gaming

At its Next Horizon Gaming event during E3 in Los Angeles, AMD announced an impressive family of Ryzen 3000 processors to debut July 7. The Ryzen 9 3950X, which is 16-core, 32-thread and fits into an AM4 motherboard, is priced at $750. The Ryzen 3950 X also offers a 3.5GHz base clock, 4.7GHz boost clock, 72MB of cache and 105W TDP (in comparison, Intel’s 16-core has a 165W TDP which requires a more expensive motherboard). The rest of the 7nm processor lineup, in general, is expected to offer more power efficiency at a lower cost.

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AT&T Rolls Out Its Ad-Buying Service for Premium Content

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Read more

Companies Complain to Justice Department About Big Tech

The federal government is listening to complaints about how the major digital platforms exploit their size and the paucity of regulations — and companies are lining up to tell their tales of woe. Yelp public policy chief Luther Lowe says firms that once quietly grumbled are now talking to the Department of Justice about anti-competitive behavior by the big tech companies, all of which vigorously deny the accusations. Two Instagram executives stated that, although some would like to break up social giant Facebook, that won’t help the problem. Read more

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Read more

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