Nielsen Marketing Cloud’s Audience Segments targeting tool is now available across the Amazon Ads marketplace, allowing advertisers to deliver ads across multiple platforms and in different formats while measuring performance throughout the vast Amazon ecosystem. NMC’s Audience Segments data sets provide more than 20,000 custom and syndicated segments in categories ranging from auto, finance and CPG — now targetable to audiences on Amazon platforms including Prime Video, Twitch, Fire TV, Freevee and Amazon.com. The segments are available through the Amazon DSP and Amazon Marketing Cloud data clean room. Read more

Meta Platforms is bringing breaking news and a broader range of real-time entertainment and lifestyle content to its social platforms, apps and devices via the Meta AI chatbot. The company has partnered with news outlets including CNN, Fox News, People Inc. and USA Today to power the expanded global content offerings. “When you ask Meta AI news-related questions, you’ll now receive information and links that draw from more diverse content sources to help you discover timely and relevant content tailored to your interests,” Meta explains, noting that the integrations will link to the original sourcing. Read more

Meta Platforms has acquired AI wearables firm Limitless, a five-year-old startup based in Denver. Limitless’ key product is an AI-powered pendant that records audio and generates summaries. “We’re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables,” Meta said via a statement. Meta has had success in the wearables space with its Ray-Ban Meta smart glasses, which feature a Meta AI digital assistant. Meta’s further push into AI devices that consumers can use casually in everyday situations comes as the company reportedly considers downsizing its metaverse investments. Read more

Cable news channel MSNBC, which rebranded as MS NOW last month, has more changes in store with plans to distinguish itself from other digital subscription offerings by bundling streaming with a 24/7 linear programming network and other services as part of a package scheduled to debut in mid-2026. It follows parent NBCUniversal’s scheduled spinoff of its cable TV holdings as Versant, which is set to begin trading on Nasdaq in January under the leadership of longtime Comcast executive Mark Lazarus. Speaking at an investor meeting Thursday, NBCU execs also shared a strategy for Versant to transition the Fandango at Home streaming hub (formerly Vudu) into a FAST service. Read more

Anthropic continues to close major deals as it reportedly moves toward an IPO, possibly coming as soon as Q1 (although Sasha de Marigny, the company’s chief communications officer, said there are no immediate plans to go public). The Amazon-funded AI startup’s latest contract provides its Claude models to cloud software firm Snowflake in a $200 million multiyear deal. Snowflake’s AI agents will use Claude to help businesses handle complex data analysis. As for the IPO, Financial Times reports Anthropic is working with Wilson Sonsini Goodrich & Rosati — a law firm whose CV includes IPOs for Google, LinkedIn and Lyft — and may be in a race with OpenAI to see who can be first to offer its shares publicly. Read more