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VB Insight Study Says Video Is Key to App Store Optimization

VB Insight, VentureBeat’s research arm, published a report on “App store optimization — a practitioner’s guide to ASO,” revealing that video plays a significant role throughout the app marketing process. Author of the report, mobile analyst Peggy Anne Salz interviewed 35 ASO professionals, integrated data from a survey of over 500 ASO users, and examined techniques of successful app developers. The report details best practices for app marketing and looks at what’s coming down the pike for ASO. Read more

Google Blocks Burger King Ad From Activating Google Home

Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Read more

Metaverse: Mozilla’s WebVR Helps Create Immersive Internet

With more focus on the so-called “Immersive Web” touted by Google, Oculus, Samsung and Microsoft, Mozilla’s free JavaScript API WebVR is experiencing a bump in popularity. WebVR is prized for its ability to enable immersive experiences without downloads or installs. Now, Mozilla is using WebVR to create an immersive version of the Internet dubbed Metaverse, a term first used in the 1992 sci-fi novel “Snow Crash” by Neal Stephenson that described a virtual domain without physical or social status limitations. Read more

Roku Signs Licensing Deal with TiVo, Gains Access to Patents

Roku and TiVo have signed a multiyear IP agreement that will provide Roku with access to thousands of patents. According to Variety, the license “agreement covers the TiVo and Rovi patent portfolios as well as the over-the-top patents in the Intellectual Ventures portfolio under the TiVo-IV licensing partnership. TiVo in its current instantiation was formed out of Rovi’s $1.1 billion acquisition of the DVR maker last year.” There are currently about 6,000 issued and pending patents in the combined company’s portfolio covering tech “including interactive program guides, DVR functions and mobile device media processes.” Read more

With Nine Retail Bankruptcies in 2017, Levels Approach 2008

So far this year, nine major U.S. retailers have declared bankruptcy, a rate disturbingly close to recessionary levels. Bankrupt retailers include Payless ShoeSource, hhgregg, The Limited, RadioShack, BCBG, Wet Seal, Gordmans, Eastern Outfitters and Gander Mountain. Another trend shows retailers that are hanging on to their businesses closing down stores in record numbers, with more than 3,500 stores expected to close in the next several months. J.C. Penney, RadioShack, Macy’s, and Sears alone will close more than 100 stores each. Read more

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