Pinterest is experimenting with new AI-powered tools to make the platform more personalized for users. Now live in the U.S. and Canada, “Styled for You” uses AI to curate collages featuring newly imagined outfits assembled from past Pins. Pinthusiasts can mix-and-match different clothing and accessories to create and save new looks. Coming soon, “Boards Made for You” are personalized boards assembled through a combination of AI suggestions and editorial input. Trending fashion and weekly inspiration are key features of these shoppable boards, which will be appearing globally in the months ahead. Read more

Netflix has shuttered its Boss Fight Entertainment, the game studio best known for developing the mobile “Squid Game:  Unleashed” multiplayer action game based on the streamer’s hit series franchise. The title went to number one on the charts in 26 countries, according to Boss Fight co-founder and CEO David Rippy, who posted a farewell on LinkedIn. The unit also developed “Netflix Stories,” described as “an interactive visual novel platform” based on Netflix shows “Virgin River,” “Emily in Paris” and “Selling Sunset.” Netflix reportedly plans to continue offering the Boss Fight titles even as it de-emphasizes mobile games. Read more

Electronic Arts has partnered with Stability AI to co-develop new models, tools, and workflows that empower game designers, artists and developers. The partnership comes on the heels of the publicly traded EA agreeing to go private in a deal valued at $55 billion, including debt, led by Jared Kushner’s Affinity Partners, equity firm Silver Lake and the Saudi Public Investment Fund (PIF). The partners aim to “reimagine how content is built,” according to EA. The 40-plus years firm has of late been using machine learning and artificial intelligence to power real-time animation and physics simulation. Read more

Spotify has added a feature that lets users follow their favorite venues to stay current on upcoming performances. In March the music streamer created a Concerts Near You playlist option, updated weekly, that helps fans discover when their favorite artists are touring nearby. Now, Spotify says its redesigned Live Events feed, updated daily, is available to both Free and Premium subscribers directly in-app, letting users view venue and scheduled concert details right from their libraries. Spotify is also recommending other smaller venues fans may enjoy based on their tastes. “Great live music isn’t just about the artist you see — it’s also about where you see them,” Spotify believes. Read more

London-based global marketing giant WPP has launched WPP Open Pro, a new edition of its flagship AI marketing platform, WPP Open, aimed at attracting “brands of all sizes” and helping them to plan, create and publish campaigns independently. The product stems from the Gemini-powered AI platform WPP built with Google — a relationship that has been extended by five years and includes a $400 million WPP spending commitment. The spend will drive WPP’s mission to expand the use of AI in its services and technologies. “This partnership will empower WPP clients with groundbreaking AI solutions, transforming how they connect with audiences and achieve business goals,” according to WPP. Read more