Top Stories

Google Reconsiders Micro-Targeted Ads Ahead of Election

Google is tweaking its policies in advance of the 2020 presidential election. The company has decided to restrict just how minutely political advertisers can target an online audience. While advertisers will still be able to target ads based on age, gender, location and content of the websites that users visited, they will no longer be able to target audiences based on public voter records or political affiliations described as “left-leaning,” “right-leaning” or “independent.” Meanwhile, social giant Facebook is considering a similar move. Read more

Verizon, Snap Team to Create 5G-Enabled AR Experiences

With an eye towards 5G apps, Verizon inked a new tech development/marketing deal with Snapchat parent company Snap Inc. The companies plan to work together at Verizon’s 5G Labs to create augmented reality experiences for consumers as well as engage in exclusive distribution and co-marketing projects, such as Verizon preloading Snapchat on some 5G phones. The Snap Originals video series will also feature Verizon as a premium sponsor. Director Harmony Korine made a short experimental film with Snap’s Spectacles 3 camera. Read more

Mythical Games Blockchain Strategy Gets $19 Million Boost

Los Angeles-based Mythical Games raised $19 million to pursue its mission of creating games with blockchain and allowing players to benefit via ownership. The company, which has dubbed this strategy “player-owned economies,” is at work on its first game. Javelin Venture Partners was the lead investor, joined by new investors Avon Ventures, Alumni Ventures and Hashed. Galaxy Digital, via its Digital EOS VC Fund and Struck Capital, are other current investors. Mythical Games raised $16 million last year in two rounds. Read more

ETC Digital Town Square Explores the Impact of 5G on M&E

On December 10, the Entertainment Technology Center at USC will hold a symposium on “5G: Planning and Piloting First M&E Services.” Digital Town Square producer Rochelle Winters said the event will highlight 5G’s transformative potential, the first tests and trials of 5G-enabled enhancements such as AR overlays and immersive content, the benefits of edge computing, and the build-out of private and site-specific 5G networks. The symposium will also look into the future of 5G capture, content and services. Read more

‘The Mandalorian’ Uses Epic’s Unreal Engine for Production

“The Mandalorian,” one of the original exclusive shows on Disney+, follows a mysterious bounty hunter who takes on secretive jobs after the fall of the Empire. Recent data reveals that the show was the third most “in demand” digital original show since its debut. Epic Games is listed in the show’s end credits because series creator Jon Favreau used it in his production process. Epic Games’ Unreal Engine is a popular platform for creating games, such as “Fortnite,” but it’s now being used in more Hollywood productions. Read more

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