Former Google executive in charge of advertising Sridhar Ramaswamy has launched Neeva, a search engine that will not show ads or collect information about users. At Google, Ramaswamy became disillusioned by how the need for constant growth disadvantaged consumers. He decided to leave shortly after questionable videos featured ads — automatically served by Google’s algorithms — for Deutsche Bank, Amazon, eBay and Adidas. His epiphany was that “an ad-supported model had limitations.”   Read more

Apple rejected Facebook Gaming’s submission to the App Store for at least the fifth time since February. Sources said that, with each rejection, Apple referred to its rules that don’t allow apps with the “main purpose” of distributing casual games. Apple’s App Store is the only officially approved venue for iPhone and iPad owners to find new games (and other programs), which generated about $15 billion in revenue last year. Microsoft president Brad Smith said antitrust regulators need to look at the practices of app stores. Read more

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Read more

Google’s internal incubator Area 120 debuted Keen for web and Android. Keen co-founder CJ Adams stated that the app acts as a curator for topics and is intended to be an alternative to “mindlessly” browsing feeds. A “keen,” which can be about any topic, said Adams, allows the user to collect content and share it with others. In essence, Keen is proposed as a rival to Pinterest and any other social media feed that customizes its content for individual users. Similar to Pinterest, Keen also uses a pinboard-style design. Read more

The Justice Department recommended, in a 25-page report, that lawmakers repeal portions of Section 230 of the Communications Decency Act of 1996, which has given website operators broad immunity for what people post on their services. The proposed repeal would take away that immunity, forcing social media platforms and similar sites to be responsible for the videos, words, images posted by their users, while assuring that their moderation is consistent. The DOJ’s recommendation will have to be enacted by Congress. Read more