Walmart is partnering with MGM, which will create short-form original series for release in 2019, to help boost content on its ad-supported streaming service Vudu. The company also invested a reported $250 million in a joint venture with New York startup Eko, which produces so-called interactive stories in which viewers control the plots of commercials and TV episodes. This investment is believed to be the largest ever made in this particular storytelling niche that has interested creatives for years but never caught on. Read more

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

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At a White House, President Trump signed the Music Modernization Act in a ceremony that was scaled back due to Trump’s monitoring of Hurricane Michael in Florida. The bipartisan act lets songwriters and artists be compensated for pre-1972 recordings, and gives them increased pay for works played on streaming services. In attendance were Kid Rock, the Doobie Brothers guitarist Jeff Baxter, MercyMe, The Beach Boys’ Mike Love, Craig Morgan, John Rich, and Sam Moore. Numerous trade organizations celebrated the new legislation. Read more

Streaming games have taken a step forward. Microsoft is tapping its Research division and 54 global regional Azure data centers for Project xCloud, which aims to transform the Xbox from a box into a hub. The company hopes to test it publicly in 2019. Meanwhile, Google is beta-testing Project Stream, which streams games over the Internet via the Chrome browser. Although gaming boasts 2.3 billion players, console makers are now second place to mobile games, which are responsible for more than half of this year’s $138 billion revenue. Read more

By the end of 2019, AT&T is slated to introduce a digital video service featuring WarnerMedia films and TV shows. That will include such blockbusters as “Wonder Woman” and the Harry Potter franchise as well as HBO’s “Game of Thrones.” The deal comes on the heels of AT&T’s purchase of Time Warner in June for $85.4 billion. The company made it clear then that the main motivation for the acquisition was to launch a streaming video service. So far, no details have been revealed on the service’s name, price or date that it will be launched. Read more