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Advertisers to Spend More on Digital Than Traditional Media

New estimates from eMarketer indicate that advertisers in the U.S. will spend more on digital advertising through the likes of Facebook and Google in 2019 than traditional media such as television, radio and newspapers. Advertisers are expected to spend in excess of $129 billion on digital advertising this year as compared to the more than $109 billion they will spend on traditional advertising. The shift would mark the first time in history that digital advertising would comprise more than half of the U.S. ad market. Read more

Amazon Aims for Quality, Not Quantity with 30 Films per Year

Amazon hasn’t had a good year in the film business since 2017 when it moved away from its Hollywood distribution partners into self-distribution. Since then, the company released six flops in a row, including director Woody Allen’s “Wonder Wheel,” which cost $25 million and only earned $14 million in North America, and “Beautiful Boy,” which cost $23 million and made a mere $7.6 million. Amazon Studios head Jennifer Salke surmised that the company put “too much focus on a narrow prestige lane.” Read more

Diller and Spielberg on the Growing Dominance of Streaming

On Kara Swisher’s podcast Recode Decode, Barry Diller declared that Hollywood is “now irrelevant,” adding that those executives who used to hold a lot of power now have much less and that the six movie companies that once dominated everything no longer do. “For the first time, they ain’t buying anything,” he said. “Meaning they’re not buying Netflix. They are not buying Amazon.” Meanwhile, at the Cinema Audio Society Awards, Steven Spielberg declared his affinity for the movie theater experience. Read more

Japan’s Recruit Aims to Compete with Top Global Websites

In Japan, Recruit Holdings, the center of a corporate scandal that ended with the ousting of the prime minister, is being put back together by a group of employees. Whereas the former Recruit was a magazine publisher and job-placement firm, the new version is an Internet behemoth that combines the capabilities of LinkedIn, Zillow, Yelp, eHarmony, Booking.com, Square and many other apps. Recruit chief executive Masumi Minegishi is betting the company has the experience and resources to dominate consumer spending by 2030. Read more

Twitter Is Working on Snapchat-Like ‘News Camera’ Feature

As it continues to ramp up its profile as a media company and aims to better compete with popular social platforms such as Snapchat and Instagram, Twitter has been testing a visual sharing tool described in its code as the “News Camera.” While Twitter users can already share images and video, this enhanced camera tool would encourage them to do so more frequently. The feature is accessible via a swipe on the home screen and offers users the ability to add captions to photos, video and live broadcasts before such content goes to the timeline. Read more

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