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Instagram Plans to Introduce More Ads From its Influencers

Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Read more

Government Expected to Take a Closer Look at Tech Giants

U.S. tech giants are expected to become targets of in-depth antitrust investigations to determine if any companies have become too large and may be stifling competition. According to sources, federal agencies have agreed to distribute the investigative responsibilities. The Justice Department reportedly has authority over looking into Apple and Google, while the Federal Trade Commission will have oversight of Amazon and Facebook. In addition, the House Judiciary Committee plans to examine competition in digital markets and the growing power of the tech industry. Read more

Bots Take On Gamers to Help Advance Artificial Intelligence

At DeepMind, Alphabet’s AI labs, researchers built virtual video-game players that master the game by playing other bots. Most of the time, the bots played a capture-the-flag video game better than human game testers who are professional. DeepMind researcher Max Jaderberg said that the work, first described in the company blog last year, is moving towards “developing the fundamental algorithms” that could in the future lead to a “more human intelligence.” Not every lab, however, can afford the compute power required. Read more

Researchers Advocate for Deeper Analysis of Online Habits

Determining the impact of screen time isn’t easy. It’s almost impossible to put together a “control group” of people living non-digital lives, and there are no baselines for such factors as “average daily Facebook usage.” Stanford University professor of communication Byron Reeves, in a paper in Human-Computer Interaction, suggested a new approach that eschews the term “screen time” as hopelessly ambiguous. Instead, he argued, scientists should analyze what people are watching — but this data doesn’t exist. Read more

Social Listening: Spotify Developing a Shared Music Queue

Spotify is working on a new feature called “Social Listening” that would allow multiple people to add tracks to a social queue so they could all listen to the same songs from different devices in different locations. According to screenshots shared by an app researcher, users can add songs to the real-time playlist for a communal listening experience after scanning their friends’ QR-style Spotify Social Listening codes. The feature, not yet released, is essentially a jazzed-up version of Spotify’s Collaborative Playlists for now, but in the future Spotify could possibly upgrade it for synchronized playback. Read more

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