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Piper Jaffray Research: Teens Prefer YouTube Over Netflix

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Read more

Amazon Ad-Free Kindle Kids Edition Aims to Boost Reading

Amazon’s upcoming $109.99 Kindle Kids Edition features a six-inch e-ink display, adjustable front light and long battery life. The device, whose hardware is identical to the entry-level Kindle that costs $20 less, offers cases and wallpapers that appeal to young people. A two-year guarantee will replace a broken unit. Amazon also provides a one-year subscription to its FreeTime Unlimited, which gives access to curated e-books within a walled garden. When the year is up, subscriptions range from $2.99 to $9.99 per month. Read more

Amazon Offers Same-Day Shipping For Low-Cost Products

Amazon is stepping up its e-commerce domination with same-day shipping, even for products that cost less than $5, according to analysts at Edgewater Research. Rather than having to combine your “add-on” item to a larger purchase in order to reach a $25 minimum order to qualify for Amazon Prime shipping deals, the company is providing members with free same-day shipping, even if the only item is a $2 roll of dental floss. Amazon’s willingness to lose money on such a model illustrates its desire to compete with stores like CVS, Target and Walmart, where consumers often go for convenient purchases. Read more

OECD Aims to Regulate Where Online Companies Pay Taxes

The Organization for Economic Cooperation and Development (OECD) has devised a proposal to prevent digital giants such as Amazon, Apple and Facebook from avoiding paying taxes. The proposal, which would allow countries to tax such big multinational firms even if they did not operate there, would enable new taxes on all kinds of multinational companies — not just tech firms — that operate online. As of now, many of these digital companies avoid heavier taxes by moving profits to countries with low tax rates. Read more

HBO, Netflix Find Success with Series Companion Podcasts

HBO’s limited series “Chernobyl” not only won 10 Emmys last month — it’s also been a huge hit as a behind-the-scenes podcast. The first episode of the podcast aired in early May, and — to the shock of everyone involved in it — quickly became the No. 2 podcast across all categories in iTunes. Now, said HBO senior vice president of digital marketing and content Jim Marsh, the podcast has generated more than 10 million plays. Netflix has also found stellar success with its “Behind the Scenes: Stranger Things 3” podcast. Read more

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