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In Europe, Some Film/TV Industries Tweak Release Windows

The film industries in Italy, France and Spain — European countries the hardest hit by the coronavirus — are enduring tough times, with the postponement of dozens of film releases. More worrisome is the future prospects of theaters in markets where indie distributors already contend with the dominance of U.S. content. In France, for example, Hollywood movies accounted for 59 percent of its 213 million theater admissions in 2019. One potential solution is to stream or air indie films on-demand. Read more

YouTube Streams Globally in Standard Definition for a Month

Due to increased Internet traffic during the coronavirus, YouTube will reduce the quality of its streaming videos to standard definition for a month. Viewers will, however, be able to choose to watch in high definition. In instituting lower resolution, the Google-owned company is extending the policy enacted in Europe, where regulators asked all streaming companies — including Netflix and Amazon Prime Video — to do so. Sony, Microsoft and others are also working to minimize the impact of game downloads on bandwidth. Read more

Apple App Store Rules Ban Cloud-Based Streaming Services

Apple has always had strict limits on apps that users can access on its devices. For gaming, that means its 1+ billion iPhone/iPad users have one option: Arcade, the subscription service Apple unveiled in September. The App Store guidelines also ban streaming from the cloud, which limits Arcade’s capabilities. Still, software developers need to be on Apple’s iOS if they want to reach a maximum number of users. According to Sensor Tower, the iOS App Store was responsible for 65 percent of all global app spending last year. Read more

Advertising Sales Plummet Even as Social Media Usage Soars

Despite growing usage of social media platforms during the coronavirus pandemic, the platforms’ ad businesses are plummeting. Twitter, for example, saw its daily usage skyrocket 23 percent this year, but its revenue may have dropped as much as 20 percent in March. As businesses have slowed down or shuttered, marketers are decreasing or even stopping advertising, which is the core support of media companies. In difficult economic times, advertising spending on the media sector is often the first to be cut. Read more

Instagram Unveils Co-Watching Feature for Group Video Chat

Facebook’s Instagram recently debuted Co-Watching, a feature that makes it possible for users to video chat while they browse the app. With Co-Watching, users can engage in direct-message video-chat conversations to look at saved, liked and suggested photos and videos together. Co-Watching is just one example of ways that Facebook and Instagram are shifting to accommodate users and communities during the coronavirus pandemic, when many are confined to home. Instagram first began testing Co-Watching a year ago. Read more

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