Alphabet conducted internal research that found Google software engineers felt as productive working from home as before the pandemic, although 75 percent of employees said they wanted more “collaboration and social connections” at work. Human resources vice president Brian Welle reported that “most staff also specifically craved physical proximity when working on new projects.” As a result, Alphabet still plans to bring employees back to the office this fall, although some will be able to work full-time from home. Read more

The U.S. Government Accountability Office (GAO) issued a report stating that the FCC’s current broadband minimum benchmark speeds — 25Mbps for downloading and 3Mbps for uploading — are too slow for many small business needs today. This benchmark was implemented in 2015 under FCC chair Tom Wheeler and was not updated by the next chair, Ajit Pai. Wheeler updated it from 4Mbps downstream and 1Mbps upstream during his four-year term, an increase opposed by Republicans and the broadband industry. Read more

As part of its plan to expand into gaming, video streamer Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as its vice president of game development. At Facebook, Verdu worked with developers to bring virtual reality games and other content to Oculus headsets. At Netflix, Verdu will report to chief operating officer Greg Peters and is mandated with bringing video games to the Netflix platform within the next year. Sources said that Netflix does not plan on charging subscribers extra for gaming content. Read more

According to Branch, which analyzes mobile app growth and tracks ad conversions, since Apple’s updated iOS asked users if they wanted to be tracked by apps, only 25 percent have agreed. That response has “been pretty devastating for … the majority of advertisers,” suggests mobile analyst Eric Seufert. Advertisers on social network Facebook have seen a particularly strong impact, according to media buyers who noted that not being able to reliably determine how many sales clients are making means it is challenging to figure out which ads are working. Read more

Margrethe Vestager, executive vice president of the European Commission for A Europe Fit for the Digital Age, is calling for greater global alignment on tech regulation, noting “we do not have a global competition enforcer, but we have global companies.” Vestager added she was “really encouraged” by the Biden administration’s efforts to take similar actions in the U.S. with the 72 actions listed in his recent executive order that focused on Big Tech’s collection of data, surveillance practices and acquisitions of startups. Read more